Excellence in Business Training

General Criteria:

Successful entries in this category will describe a specific program or tool that enhanced the training that allows their salesforce to succeed.

Winning entries will:

  • Describe the program or tool and illustrate its impact on the salesforce and/or the specific business outcome

  • Clearly state objective of the program.

  • Clearly describe the business need that prompted creation of the program or tool and outline the development and implementation processes.

  • Illustrate the innovative and creative approach to achieving the stated objectives.

  • Describe and illustrate the intended benefits of the program for the individual sellers.

  • Describe the desired outcomes, and how the outcomes are quantifiable. Clearly illustrate the mechanisms for evaluating success.

  • Show that the results support the objectives of the program.

Jennifer Dunleavey