Innovation in Back Office/Sales Support Technology
Successful entries in this category will demonstrate excellence in the innovative use of technology to support their back office, salesforce, and customers.
Winning entries will:
Illustrate the salesforce benefits of the program or tool through specific examples.
Clearly describe the objective or need for the technology.
Describe the development process involved in creating the concept.
Outline the goals and outcomes related to the program or tool.
Show that the technology is novel or unique or improves upon an existing technology.
Illustrate how the elements of the program demonstrate a creative approach to the issue, situation or problem addressed.
Describe the metrics for success, as well as the process used to evaluate success.
Provide data regarding how this program impacted the company’s sales, recruiting and/or reputation.
Show that the results of the program support the objective or need.