Product Innovation

General Criteria:

Successful entries will showcase a new product or service introduced to the marketplace in the previous year that sets a high standard of excellence and innovation.

Winning entries will:

  • Describe the new product or service and illustrate how it is a category "game changer."

  • Provide a detailed description of how this product or service fits in to and/or enhances your company's existing product mix.

  • Describe how the new product leverages leading edge technologies.

  • Illustrate that the new product has clear value added features and benefits.

  • Show that the product has the potential to result in significant customer acquisition and/or market penetration.

Jennifer Dunleavey