Successful entries will showcase a new product or service introduced to the marketplace in the previous year that sets a high standard of excellence and innovation.
Winning entries will:
Describe the new product or service and illustrate how it is a category "game changer."
Provide a detailed description of how this product or service fits in to and/or enhances your company's existing product mix.
Describe how the new product leverages leading edge technologies.
Illustrate that the new product has clear value added features and benefits.
Show that the product has the potential to result in significant customer acquisition and/or market penetration.