Domestic Growth Opportunities and the Strategies that Work - Lone Star F

In today’s hyper-competitive landscape, growth strategies that work are at the forefront in every direct selling executive’s mind.  As emerging technologies and shifting attitudes toward work continue to reshape the U.S. market, many have made “going global” a growth rallying cry.  But what opportunities are they leaving off the table by not looking to home?

Join as top executives from leading direct sellers share their perspective on the new domestic opportunities they’ve uncovered, as well as the “boots on the ground” approaches they’ve taken to invigorate the channel among new prospects.  Gain insights into the strategies these leaders have employed to achieve the agility needed to convert these formerly unrealized possibilities into value.

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Harmonizing Marketing and Communications - 201–202

In some companies, there’s a tension between marketing and communication teams. It shows up in the annual battle over budget allocations and in debates over who owns certain tools, such as social media and video.

To minimize this, some companies centralize their marketing and communication talent in one large mega-function. But if marketing takes the lead, that approach can delay the development of strong corporate, employee and investor communication capabilities.

Other companies take a decentralized approach and spread communication disciplines across the business – employee to HR, corporate to the CEO, etc. This allows each area to stand up on its own but makes it harder to integrate, align and operate efficiently. 

Then there are targeting and messaging challenges. Although the two disciplines tend to serve different stakeholder groups, they use similar tools and channels to communicate. Messages aimed at one audience segment can spill over to other segments, causing confusion or even conflict.

Instead of working at odds, how can marketing and communication co-exist and deliver the most business value? What’s the right operating model? When does collaboration matter most – and when is it superfluous? Who needs to “know” and who has the authority to say “no?”  

This session will explore the unique management, structural and operating approaches that leading direct selling companies use to ensure marketing and communication harmony and maximize impact. Presenters will explain how they have integrated communications across functions and geographies to make 1+1=3, or even more.  

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CBD Is Out of the Block—Will Regulators Catch Up? - Lone Star H

According to the Council for Responsible Nutrition, the market for hemp-derived food, supplements and personal care products containing CBD has exploded—surpassing $190 million. And it is expected to skyrocket to beyond $650 million in another five years.

However, the Food and Drug Administration has recently reminded stakeholders that it remains technically unlawful to market CBD as an ingredient because CBD is an active ingredient in an FDA-approved drug and was the subject of substantial clinical investigations prior to being marketed in foods or supplements. At the same time, the agency has noted that there are pathways available for those who seek to lawfully introduce hemp extracts with CBD into interstate commerce.

But these pathways must be lit by science—and the publicly available research on the many variations of hemp-derived CBD products reveals that the science behind this compound is still emerging.

Join this session to learn more about the science behind CBD and its role in regulatory compliance and market growth.

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Competing with Gigs and eCommerce: The Age of Personalization - 203–204

This session will examine the question, “What are sophisticated ecommerce and gig companies doing to get and keep people that direct selling companies are not?”  The answer is personalization.

Participants will learn:

  • How Amazon, Uber, Netflix and others use the same type of data direct selling companies already have to drive sales from customers, engagement from independent reps and greater retention from both.

  • What top direct selling companies are doing to bring more personalized experiences to customers and distributors

  • The results of a behavioral analysis of 15 million distributors and customers in 85 countries

  • A deeper view into segmenting your field and customers

  • How leveraging  these segments gives us the ability to create more personalized and effective

    • Training

    •  Events

    • Communications

    • Promotions

    • Retention strategies

Discover the hidden competitive advantage direct selling companies have, but few are using—an advantage with the potential to make direct selling one of the most competitive and attractive models in the world. 

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The Importance of Culture in the Age of MeToo - 301–302

Have you been wondering what the new social movements such as #metoo and Time's Up, as well as an increasing cultural focus on diversity and inclusion mean to you as a leader, to your company as a field-centric social seller, and to our industry as a whole? In this interactive forum, we will take a practical look at the compliance & legal aspects from both a field and employee perspective. We will also assess the opportunities that are essential in surviving, thriving and setting the pace for the sustainability of our business model by providing you with specific tools and guidelines to navigate these often difficult and controversial issues. The goal will be to leave you with tools that can bring more awareness, provide key information and create a fearless environment and culture that will positively impact your company and team’s financial and social bottom line.

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The State of Direct Selling and How Direct Selling Can Best Compete in the Future - Lone Star G

This session will dive into key findings from DSA’s 2019 Growth & Outlook market-sizing survey. More specifically, this session will provide actionable insight into how we can better compete with ecommerce companies for sales and attract the new generations of direct sellers to the channel in an increasingly competitive labor market.

DSA Industry Research Committee members will bring the results to life by sharing insights and perspective on trends they’re seeing at their companies and in the industry.

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