AMAZON: To Beat ‘Em or Join ‘Em, That’s the Question

Online retailers have changed the retail landscape forever: just as traditional retailers are retooling to create the type of emotional connections with consumers that have been direct selling’s strongest suit for more than a century, direct sellers are facing a series of strategic choices in the quest to drive consumers to distributors.

Hear from leading direct selling companies to understand what they are doing to ensure that their distributors are optimally positioned to compete against the Amazon behemoth. 

In this session, you will gain insight into the different approaches being taken to find the sweet spot between policing unauthorized sales by online retailers and positioning distributors with the most competitive offerings possible.  Leave with increased clarity on how to make the most of our channel’s strength.


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The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event

Every attendee is unique. So why would you plan a cookie cutter event? Attendees crave personalization. They want events that allow them to hear content that resonates, network with others who share similar interests,and create experiences they’ll never forget. Luckily, personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event.

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Gen Z: How to Attract New Generations to Direct Selling

By 2020, Gen Z will make up 40 percent of consumers and 36 percent of the workforce, and significant differences between Gen Z and Millennials are emerging. Is your company ready?

Hear from direct selling execs who have already begun having success as well as outside experts who have done extensive research on this generation.

As the labor market nears full employment and there are an unprecedented part-time, flexible earnings opportunity, this panel will share actionable insights into appealing to Gen Z and setting your company up for long-term success.

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CBD Is Out of the Block—Will Regulators Catch Up?

According to the Council for Responsible Nutrition, the market for hemp-derived food, supplements and personal care products containing CBD has exploded—surpassing $190 million. And it is expected to skyrocket to beyond $650 million in another five years.

However, the Food and Drug Administration has recently reminded stakeholders that it remains technically unlawful to market CBD as an ingredient because CBD is an active ingredient in an FDA-approved drug and was the subject of substantial clinical investigations prior to being marketed in foods or supplements. At the same time, the agency has noted that there are pathways available for those who seek to lawfully introduce hemp extracts with CBD into interstate commerce.

But these pathways must be lit by science—and the publicly available research on the many variations of hemp-derived CBD products reveals that the science behind this compound is still emerging.

Join this session to learn more about the science behind CBD and its role in regulatory compliance and market growth.

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The Healthy Tension Among Communications Disciplines, and Putting Integrated Communications to Work for Your Organization

When it comes to advancing your company’s business objectives, various communications disciplines—corporate communications, marketing communications, internal communications and more—could not be more different.

As we often experience, there’s a healthy tension between marketing to consumers and conveying a corporate image that the broadest range of influencers understand, appreciate and trust.  

This session will explore the unique management and structural approaches that leading direct selling companies have used to ensure that their corporate communications and marketing complement one another, and prevent potential conflict.

Presenters will explain how communications has been integrated across their organizations’ functional business areas, and attendees will gain the practical insights to help fine-tune marketing and corporate communications functions in ways that influence all stakeholders positively.

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Bringing Your Product Off the Page and Creating an Immersive Experience Using Augmented Reality

In 2018, 18 percent of respondents to a Perkins Cole survey said they expect the retail sector to see the most investment in augmented reality (AR) or virtual reality (VR) technology in the next 12 months, compared to just 7 percent in 2014.

Augmented Reality (AR) has become a powerful marketing and customer engagement tool. Consumers’ real-world experiences are enhanced by integrating digital information with their environment by imposing a graphic on a background using a device application that is triggered by a marker.

Join us for this session as we explore the use of technology in creating immersive experiences to increase consumer engagement with your product and brand. Topics of the session will include:

  • History of AR

  • AR in everyday life

  • AR, Quick Response (QR) and VR: What’s the difference?

  • Different uses of AR: Promotional, Informational, 3D Viewers, Contextual Information, Gaming

  • What does the future hold for AR?

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