Amazon: Existential Threat? Or Opportunity for Renewal? - Lone Star F

The Amazon phenomenon has disrupted businesses around the globe—and direct sellers are feeling the pinch. Some companies have jumped into the trenches to compete head-to-head with Amazon, while others have chosen assimilation and alignment in the hopes of riding the beast as long as they can. At the same time, Amazon has enabled a new wave of direct selling start-ups, providing a ready-made customer base and fulfillment engine the world has never seen before. What can we learn from these new entrepreneurs? Which is the best path for your company? Join us for a fun, entertaining ‘cagematch’ of opposing viewpoints, where we explore the ins and outs of fighting or joining the Amazon tidal wave. Which side will you choose?

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The Power of Personalization: How to Create Individual Attendee Experiences at Your Next Event - Lone Star G

Every attendee is unique. So why would you plan a cookie cutter event? Attendees crave personalization. They want events that allow them to hear content that resonates, network with others who share similar interests,and create experiences they’ll never forget. Luckily, personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event.

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Gen Z: How to Attract New Generations to Direct Selling - Lone Star G

By 2020, Gen Z will make up 40 percent of consumers and 36 percent of the workforce, and significant differences between Gen Z and Millennials are emerging. Is your company ready?

Hear from direct selling execs who have already begun having success as well as an outside expert (and a member of Gen Z) who has done extensive research on this generation.

As the labor market nears full employment and there are unprecedented part-time, flexible earnings opportunities, this panel will share actionable insights into appealing to Gen Z and setting your company up for long-term success.

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Bringing Your Product Off the Page and Creating an Immersive Experience Using Augmented Reality - 203–204

In 2018, 18 percent of respondents to a Perkins Cole survey said they expect the retail sector to see the most investment in augmented reality (AR) or virtual reality (VR) technology in the next 12 months, compared to just 7 percent in 2014.

Augmented Reality (AR) has become a powerful marketing and customer engagement tool. Consumers’ real-world experiences are enhanced by integrating digital information with their environment by imposing a graphic on a background using a device application that is triggered by a marker.

Join us for this session as we explore the use of technology in creating immersive experiences to increase consumer engagement with your product and brand. Topics of the session will include:

  • History of AR

  • AR in everyday life

  • AR, Quick Response (QR) and VR: What’s the difference?

  • Different uses of AR: Promotional, Informational, 3D Viewers, Contextual Information, Gaming

  • What does the future hold for AR?

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Opportunities and Challenges Facing Retail and Direct Selling - Lone Star H

The new Congress and state legislatures have been passing a wide variety of laws that will impact direct selling—independent contractor status, data security and tax collection have been at the top of the list among many legislative priorities. Join experts on the front line of these policy discussions, from the broad business community and retail and direct selling sectors, to find out how these issues could impact your business.

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What's Your Social Media Voice? - 201–202

You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success and your ROI is all figured out.  But if you don’t have a brand voice, you’ll never get from mediocre to amazing. We all know that a social media voice gives a brand a chance to develop a personality and style all its own.  But what is your voice—is it hip, communal, playful, educational, sophisticated, fun, irreverent, inspirational, helpful or a million other adjectives? So how do you find your brand’s voice?

This session will explore:

  • Culture – how your corporate culture’s hallmarks can be uniquely represented in social media

  • Community – how your community communicates on social media and how to find the right social media tone

  • Social Media Channel – how to change to a brand personality that is comfortable, conversational and relatable, and entices your audience to engage in a way that optimizes any social media platform

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