Amazon: Existential Threat? Or Opportunity for Renewal? - Lone Star F

The Amazon phenomenon has disrupted businesses around the globe—and direct sellers are feeling the pinch. Some companies have jumped into the trenches to compete head-to-head with Amazon, while others have chosen assimilation and alignment in the hopes of riding the beast as long as they can. At the same time, Amazon has enabled a new wave of direct selling start-ups, providing a ready-made customer base and fulfillment engine the world has never seen before. What can we learn from these new entrepreneurs? Which is the best path for your company? Join us for a fun, entertaining ‘cagematch’ of opposing viewpoints, where we explore the ins and outs of fighting or joining the Amazon tidal wave. Which side will you choose?