Bringing Your Product Off the Page and Creating an Immersive Experience Using Augmented Reality - 203–204

In 2018, 18 percent of respondents to a Perkins Cole survey said they expect the retail sector to see the most investment in augmented reality (AR) or virtual reality (VR) technology in the next 12 months, compared to just 7 percent in 2014.

Augmented Reality (AR) has become a powerful marketing and customer engagement tool. Consumers’ real-world experiences are enhanced by integrating digital information with their environment by imposing a graphic on a background using a device application that is triggered by a marker.

Join us for this session as we explore the use of technology in creating immersive experiences to increase consumer engagement with your product and brand. Topics of the session will include:

  • History of AR

  • AR in everyday life

  • AR, Quick Response (QR) and VR: What’s the difference?

  • Different uses of AR: Promotional, Informational, 3D Viewers, Contextual Information, Gaming

  • What does the future hold for AR?