The Healthy Tension Among Communications Disciplines, and Putting Integrated Communications to Work for Your Organization
When it comes to advancing your company’s business objectives, various communications disciplines—corporate communications, marketing communications, internal communications and more—could not be more different.
As we often experience, there’s a healthy tension between marketing to consumers and conveying a corporate image that the broadest range of influencers understand, appreciate and trust.
This session will explore the unique management and structural approaches that leading direct selling companies have used to ensure that their corporate communications and marketing complement one another, and prevent potential conflict.
Presenters will explain how communications has been integrated across their organizations’ functional business areas, and attendees will gain the practical insights to help fine-tune marketing and corporate communications functions in ways that influence all stakeholders positively.