Posts tagged sales & marketing
AMAZON: To Beat ‘Em or Join ‘Em, That’s the Question

Online retailers have changed the retail landscape forever: just as traditional retailers are retooling to create the type of emotional connections with consumers that have been direct selling’s strongest suit for more than a century, direct sellers are facing a series of strategic choices in the quest to drive consumers to distributors.

Hear from leading direct selling companies to understand what they are doing to ensure that their distributors are optimally positioned to compete against the Amazon behemoth. 

In this session, you will gain insight into the different approaches being taken to find the sweet spot between policing unauthorized sales by online retailers and positioning distributors with the most competitive offerings possible.  Leave with increased clarity on how to make the most of our channel’s strength.


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