Providing consumers with a personalized retail experience is the quest of every consumer marketer today.
Social media platforms and the insights they offer into our consumers’ preferences, buying habits and lifestyles have unlocked new opportunities to create increasingly personalized buying experiences. But with accusations of abuses in consumer privacy mounting, social media platforms are shifting how marketers can and can’t use them.
Gain insights into how these platforms are responding to the call for increased consumer privacy and what this means for marketers as they seek to optimize personalized experiences. Learn what you can do to adapt your social media strategies as platforms re-think how they allow brands to interact with consumers.Read More