Posts tagged dsef
Academic Insights You Can Use to Grow Your Business

Get the latest direct selling insights from three of DSEF’s academic Fellows.

In this session, you’ll learn what researchers have found to be the most compelling set of motivators for Hispanic entrepreneurs, as well as new research on the effectiveness—or lack of effectiveness—of home parties, digital parties, online sales, websites and other channels.

You’ll also hear how new case studies, textbooks and research on women and entrepreneurship is mainstreaming direct selling by demonstrating the power of the channel and its ability to empower women personally and professionally.

  • Dr. Victoria Crittenden, Professor and Marketing Division Chair, Babson University

  • Dr. Caroline Glackin, Assistant Chair, Department of Management, Marketing & Entrepreneurship, Assistant Professor of Entrepreneurship, Fayetteville State University

  • Dr. Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Emory University

  • Crayton Webb, Owner and CEO, Sunwest Communications

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