Asma Ishaq, Chief Executive Officer, Modere

Asma Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career.

She founded an award-winning company with an award-winning product line based on her multi-patented LiquidBioCell® nutraceutical ingredient that has pioneered the collagen and hyaluronic acid dietary supplement and skincare markets. Her company both maintained high standards in business ethics across distribution channels and industries while championing new product technology.

Asma serves the direct-selling channel on the DSA Board of Directors. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Mona Ameli, Chief Executive Officer, Ameli Global Partnerships

Mona Ameli is founder & CEO of her Executive Consulting firm Ameli Global Partnerships, advising CEOs on business strategy choices and how to sustainably turn around companies through Culture, Leadership and Business Transformations. Mona brings a unique approach to the organization’s commercial strategy, truly putting people, culture and values at the foundation of growth. In parallel, Mona also heads up the Diversity & Inclusion and Cultural Transformation business for Carpe Diem Partners, a boutique consultancy focused on Talent Management and Acquisition for Boards Members, Chief Executives and Senior-Level Executives; Advising Public, Private and Investor-backed companies on leadership imperatives.

Recognized twice as one of the Most Influential women in the Direct Selling industry (DSN) and one of the most Powerful & Influential Women in California (National Diversity Council), Ameli is multi-cultural, multi-lingual (fluent in 4 languages) and was Chair of the Diversity & Empowerment Council of the Direct Selling Association Board of Directors for 3 consecutive terms. Ameli has been a transformational leader herself as the former Global President of Medifast-Optavia and an accomplished C-Suite and crossfunctional executive with 23 years of progressive experience building multinational Consumer Packaged Goods and Lifestyle brands, reaching every major region in the world with deep operating expertise turning around large businesses, in both public and private environments. She successfully led a recent business turn around through a cultural leadership transformation that delivered exponential growth in revenue & operating income for Medifast.

Ameli holds a Diploma of Economics and a Master of Business & Management from University of Dauphine (Paris-France), as well as a post- Master’s degree in Marketing from University of Paris–Est (Creteil-France). She is also a Certified Diversity & Inclusion Professional (National Diversity Council) and a Certified Cultural Transformation Consultant (Barrett Value Center).

Rend Al-Mondhiry, Senior Counsel, Amin Talati & Upadhye

Rend Al-Mondhiry is Senior Counsel at Amin Talati Upadhye LLP in Washington, DC. She advises clients in the dietary supplement, food, and cosmetic industries on a broad range of FDA and FTC compliance matters, with a focus on helping companies navigate the rapidly evolving regulatory landscape for hemp and CBD products at both the federal and state level. She is committed to helping her clients responsibly develop and market products, drawing on her years of experience advising the nation’s leading dietary supplement and food companies on complex labeling, advertising, and ingredient issues. In her previous role as Associate General Counsel at the Council for Responsible Nutrition, Rend advocated on the industry’s behalf numerous times before FDA, FTC, Congress, and state attorneys general. She has assisted companies with FDA import alerts and detentions, International Trade Commission matters, and Proposition 65 compliance, and has substantial experience initiating and defending challenges before the Council of Better Business Bureau’s National Advertising Division.

Joseph Aquilina, Attorney, Ethics and Compliance Counsel, Direct Selling Association

Prior to joining  DSA in June 2014, he worked in primarily federal administrative and regulatory law.

With more than ten years in Washington spanning private law firms as well the federal government, he brings a wide array of legal experience to DSA. Originally from Los Angeles, California by way of Cleveland, OH, Joseph resides Washington, D.C. Joseph obtained a Bachelor’s Degree  in History and Juris Doctor from the Catholic University of America where he was a member of the Journal of Communications Law.

He  is admitted to Maryland and District of Columbia bars and serves as a member of public service committee for the Hispanic Bar Association for the District of Columbia.

Simon T. Bailey, Leadership Imagineer

Simon T. Bailey is a Breakthrough Strategist whose life’s purpose is to teach 1 billion+ people how to be fearless and create their future.

He equips companies with the tools necessary to effect cultural transformation resulting in higher employee engagement and platinum customer service experiences. He challenges individuals to dig deep to find and release their inner brilliance and become Chief Breakthrough Officers- personally and professionally.

Simon has been named one of the top 25 people who will help you reach your business and life goals by SUCCESS magazine, joining a list that includes Brene Brown, Tony Robbins, and Oprah Winfrey. He is the author of ten books including his most recent release, Be the Spark: Five Platinum Service Principles for Creating Customers for Life. His Building Business Relationships course on Lynda.com on Linkedin has been viewed by more than 864,000 people worldwide. His Goalcast video, released Father’s Day 2018, has over 70 million views.

Make sure you're in the audience for this custom presentation that is going to propel you and your company to knew levels of success!

Mark Bain, President, upper 90 consulting

With disruption rapidly transforming business and communications, Mark Bain founded upper 90 consulting in 2012 to help teams adapt, grow and deliver greater business value.

Mark works mostly with communications, marketing, government affairs and/or investor relations teams in corporations, professional service firms and universities. Engagements vary, but frequently involve functional assessments, operating model and organizational design work, strategic planning and culture-driven performance programs.

In partnership with respected universities, upper 90 consulting conducts research to gain actionable insights into talent management, professional development and high-performance in communications teams.

Previously, Mark headed global communications at Baker McKenzie, the world’s largest law firm, and Amway, the world’s largest direct selling company. While at Amway, Mark chaired the WFDSA’s Advocacy Committee. For his work to help protect and grow the direct selling industry’s reputation worldwide, he received the WFDSA’s Distinguished Service Award in 2005.

Mark began his career with Burson-Marsteller (now Burson Cohn & Wolfe), serving in the New York, Los Angeles, Hong Kong and Tokyo offices of this leading public relations/public affairs firm.

Michel Bayan, Co-Founder and Chief Executive Officer, DirecTech Labs

Michel Bayan is the Co-Founder and CEO of DirecTech Labs. He has been partnering with direct sellers using data to drive more valuable field and customer lifecycles since 2010. Directech Labs product, Distro uses A.I create personalized alerts to corporate and field reps in 85 countries and is proven to extend rep and customer lifespans and lifetime value by as much as 10X. He’s an advisor to various startups in and out of direct selling, as well as to various global direct sellers. Clients have include Advocare, Plexus, PM International, Kyani, Modere and others. A previous startup he founded sold to E-Bay in 2015. Michel is also the host of the The DirecTech Podcast where he talks to direct selling executives and other notable guests about innovation, technology and the future of the channel. He has been a guest speaker and contributor to various publications from the Agency Post to Salesforce, Business Rockstars, Direct Selling News, Social Selling News and many others.

Brian Bennett, Vice President, Government Affairs and Policy, Direct Selling Association

In this role, Brian directs and coordinates the government relations and legal teams in DSA’s federal and state lobbying efforts.  He determines legislative priorities, and has lead operational responsibility for state and federal government affairs activities and overall operation of the Government Relations department.  In this capacity, Brian also coordinates with the communications, ethics, and legal teams in support of DSA’s advocacy efforts.

Prior to joining DSA, Mr. Bennett held a variety of roles working in the federal government and at a national party with primary focus on electing state candidates.   

Mr. Bennett received his J.D. from The Catholic University of America: Columbus School of Law and his B.A. from James Madison University.  He lives in Maryland with his wife, son, and dog.

Charlotte Blank, Chief Behavioral Officer, Maritz Travel


Charlotte Blank is Executive Director of The Maritz Institute, a behavioral science think tank exploring the human psyche in the modern marketplace. A central R&D division of Maritz, LLC, The Maritz Institute enhances the visibility and design of the company’s motivation, event, and customer experience solutions, through expert applications of neuroscience, social psychology, and behavioral economic theory. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting, and various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Charlotte’s passion is exploring the truths about human nature and discovering what “makes us tick.”

Dr. Stefanie Boyer

Dr. Stefanie Boyer is a sales and negotiations coach, with a successful track record helping organizations refine their strategy to improve sales performance at both the company and individual level.

Dr. Boyer leads Bryant University’s sales program, which has been recognized by the Sales Education Foundation as a top university for sales education and training. She is also the Director of the Northeast Intercollegiate Sales Competition (NISC), a highly regarded competition that links top sales organizations with top sales talent, and has been recognized by the Wall Street Journal.  

Dr. Boyer received the prestigious AMA Sales Educator of the Year Award in August. She has been recognized by the National Conference of Sales Management for her innovative approach to individual sales training, process strategy, and adaptability coaching, and has successfully trained more than 1,200 people in the fields of technology, financial services, energy, sports, medicine, wellness, beauty, construction, food and beverage, engineering, and power plant design. By following her innovative process with a focus on adaptability, Dr. Boyer brings unique and valuable experience to organizations looking to build and maintain their client base.

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Joan Hartel Cabral, Chief Executive Officer and Founder, Vantel Pearls

Joan’s story begins over 30 years ago, on a trip to Hawaii where she first experienced an oyster opening. She said, “It took my breath away. I was so awed by the pure magic of it!!!”

She brought the business idea back to Massachusetts and opened a small seaside store in Martha’s Vineyard.  Looking for flexibility to raise a family while running a business, Joan transitioned Vantel Pearls to direct sales, opening the way for thousands of Consultants to join her in the magic of oyster openings, genuine pearls, beautiful jewelry, and meaningful entrepreneurship.

From simple beginnings to a $40 million-plus direct selling company, Vantel Pearls was an early adopter of social media pearl parties.  For 3 decades, Vantel Pearls has brought people together to share in the fun of opening real oysters to reveal a genuine pearl (or two!) in each and every oyster.  Imagine the thrill of finding a white, cream, pink, blue or even a black pearl for a piece of jewelry you or someone special will treasure for a lifetime.

At the core of Vantel Pearls are eight guiding principles. Joan composed these “Treasured Gems” in the early years of Vantel Pearls to ensure that Vantel Pearls remained true to its values.  They have been a key factor in the amazing success of the company.  For the Consultants, the Home Office Team, the vendors and organizations that Vantel Pearls chooses to align with…all are guided by these values.

Vantel Pearls thrives on giving back to numerous charitable organizations that help improve our communities and individuals’ lives.  Central causes include eradicating domestic violence, breast cancer research, awareness for autism and developmental disabilities.

Joan feels when we focus on positivity and gratitude, we attract miracles.  She is an inspiration to women (and few great men!) across the nation. She has helped thousands with personal development and financial independence. Her warm energy fills a room and helps everyone believe in limitless possibilities!

Dan Chard, Chief Executive Officer, Medifast - OPTAVIA

With more than 25 years of direct selling, marketing and consumer products experience, Daniel R. Chard serves as Chief Executive Officer of Medifast, Inc. and as a member of Medifast’s Board of Directors. Chard joined Medifast in October of 2016.

Before joining Medifast, Chard served as President and Chief Operating Officer of PartyLite, an affiliate of a portfolio company of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 countries.

Prior to his position at PartyLite, Chard experienced success in numerous leadership roles during his 17-year tenure at Nu Skin Enterprises, Inc. (“Nu Skin”), including President of Global Sales & Operations from 2006 to 2015. In this position, Chard was responsible for managing more than $3 billion in revenue across 53 countries as well as overseeing all functions of sales operations for the company including global marketing, market operations, market services, and business technology. From 2004 to 2006, Chard held the position of President of Nu Skin Europe. Additionally, Chard served as Vice President of Marketing and Product Management from 2002 to 2004 where he developed strategy for a new global business-technology platform, while overseeing all marketing and product management operations for his division.

Chard has held various marketing leadership roles at Ventro and Broadlane, Pur Recovery Engineering and the Pillsbury Company. He received his Bachelor of Arts in Economics from Brigham Young University and his Masters of Business Administration from the University of Minnesota.

Angela Loehr Chrysler, President and Chief Executive Officer, Team National, and DSEF Chairman of the Board

Angela earned a Bachelor of Arts degree from Florida Atlantic University and today as CEO, oversees the operations and all Team National related entities.

Angela’s background is in sales and marketing. She spent five years in medical sales, before joining the family-owned business in 2000 as a vice president. She worked closely with her father, Dick Loehr, founder of Team National to learn all aspects of Team National’s ever-growing business. In 2002, Angela became Executive Vice President of Team National. She continued learning and growing in her role and responsibilities. In October 2005, Angela was promoted to President. Angela worked closely with the sales field committees, overseeing operations with Dick mentoring her. Two years later, in 2007, Dick stepped back from managing the company; passing the torch to Angela and making her CEO. Dick went to be with the Lord on May 13, 2008, after a 10-year battle with cancer. Angela continues to lead the company with the same dedication, philosophies, and commitment as her father and mentor.

Angela serves on the Direct Selling Education Foundation Board of Directors and Executive Committee. She also volunteers her time, serving on many direct selling committees. In 2013, Angela was named one of The Most Influential Women in Direct Selling, a merited award she continues to hold today. She has also been recognized as one of the 100 Outstanding Women of Broward County for nine consecutive years; 2010-2018 (the final year this recognition was awarded was 2018.)

Angela lives by servant leadership. She is involved with and supports several charities, both local and national. In April 2017, she and her husband, Phil, along with her mom, MaryLou, founded Team National Hope Foundation, a private foundation dedicated to improving lives by providing hope to individuals and families.

Angela lives in South Florida with her husband, Phil, and their daughters Sydney and Siena.

Dr. Anne Coughlan, Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management, Northwestern University

Dr. Coughlan joined the faculty in 1985. Dr. Coughlan's main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Current research projects include optimal management of multi-level marketing distribution channels; sales force diversification and optimal group incentive payments; drivers and management of sales force turnover; measuring compliance, monitoring, and enforcement of MAP policies; and wardrobing and optimal open-box retail sales.  Her work on "Direct Selling Distributors: Why Do They Stay or Leave?" won the best doctoral-student paper award at the 2017 Global Sales Science Institute conference; it is joint research with Prof. Manfred Krafft of University of Muenster and Julian Allendorf, a Ph.D. student at University of Muenster.

Dr. Coughlan is a co-author of the book, A Field Guide to Channel Strategy: Building Routes to Market (with Sandy Jap), and was the lead author of Marketing Channels (a Prentice-Hall textbook) through its seventh edition.  She serves on the Senior Advisory Board of the Journal of Personal Selling & Sales Management, and is Editor in Chief of the SSRN Marketing Research Network and of its Quantitative Marketing e-Journal and the Marketing Science e-Journal.  She is a Research Fellow of the Direct Selling Educational Foundation and an Institute of Marketing Research Fellow of the University of Muenster, Germany.  She has served as an Associate Editor and editorial board member of the journal Marketing Science, and on the editorial boards of Journal of Marketing and Journal of Retailing.

For her excellence in teaching, Dr. Coughlan was the recipient of the school's Executive Master's Program Teacher of the Year Award for the best elective course in 1996 and again in 2003, as well as receiving the Sidney J. Levy Teaching Award in 2000-01. She teaches classes on distribution channel strategies at the MBA and executive MBA levels, and on quantitative models in marketing at the doctoral level.

Coughlan received her Ph.D. in Economics at Stanford University. Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.

 

Teresa Day Craighead, Publisher, Social Selling News

Teresa Day Craighead is Publisher of Social Selling News, the trade publication for the direct selling channel, and oversees all aspects of its publication, content development, business and production. Prior to launching SSN, Teresa spent seven years as Editorial Director of Direct Selling News, giving her unique insight into the many challenges facing the channel today.

Teresa entered direct selling nearly 20 years ago, having served as president, vice president and in other executive positions at nationally recognized party-plan companies as well as consulting and writing for a variety of companies. She successfully built a direct selling company from the founder’s kitchen table to $22 million in five years with no outside funding and as held executive roles in training and development at various companies including Home Interiors and BeautiControl. An avid writer and speaker, Teresa is author of management book Toxic Clean Up: How to Stop the Spread of Dysfunctional Management (Morgan James, 2008). Teresa’s corporate and publishing experience instills in her a deep understanding of the direct selling channel and the unique challenges facing it today.

Jane Creed, President and Chief Executive Officer, Wine Shop at Home

Jane Creed’s direct selling and food & wine experience spans over 20 years. She spent 9 years as a Senior Vice President with The Pampered Chef ltd., and was part of the executive team that helped that company grow from $220 million to almost a billion and be acquired by Berkshire Hathaway. Jane’s wine and food expertise is extensive and includes writing and/or editing over 20 cookbooks, hosting international press events for California winegrowing regions, as well as individual wineries and winemakers. Jane has written a monthly food and wine column for California’s oldest food and agricultural magazine and executed product and brand development strategies for numerous wineries, including a French wine company entering the American market. She has written features for Direct Selling News, Europe and the U.S., and serves the Direct Selling Education Foundation on the Board of Directors. She is a member of the DSA/DSEF and The French American Chamber of Commerce. Jane and her husband, Dudley, have five children and two dogs.

Dr. Victoria L. Crittenden, Professor of Marketing, Babson Research Scholar, Babson College

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA).  Additionally, she has served as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).  Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

She is an author of over 100 published vignettes and cases. Mrs. Crittenden also co-authored Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing. She served as founding co-editor of the AMS Review, is currently an Associate Editor of the Journal of Marketing Education, and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education:  Innovation in the Babson Classroom published by Emerald Group Publishing in 2015.  Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she has served as VP for Development, VP for Membership N. America, and Secretary.  She also served as program chair for AMS conferences in the USA, Australia, and Norway.  Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008, and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.  Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Academic Advisory Council of the Direct Selling Education Foundation.  She previously served

 

Cindy Droog, Director, Executive and Internal Communications, Amway

As Amway North America’s head of marketing, Cindy Droog, APR, is responsible for the strategy, development and implementation of marketing plans in the United States, Canada and Dominican Republic. Her leadership spans the nutrition, beauty and home care categories for product launches; design and delivery of distributor and customer experiences; managing major sponsorships and reputation; and integrated communications. She joined Amway in 2006 and has since held roles in a variety of areas, including media relations, crisis and issues management, digital marketing and product brand management.

Prior to Amway, Droog served as vice president of client relations for Michigan-based North Star Public Relations; marketing manager for Valspar Corporation; and director of public relations for the Peoria Rivermen Minor League Hockey Club. She has also held roles at American Red Cross, Weber Shandwick, and as a featured columnist for a number of Midwest weekly newspapers.

Droog is current chairwoman of the Communications Committee of the United States Direct Selling Association, and has also served as Social Media Taskforce lead within the Advocacy Committee of the World Federation of Direct Selling Associations. She earned a Bachelor of Science degree in Journalism from Ohio University in Athens, Ohio, and enjoys volunteering, running, yoga, creative and humor writing, and most of all, numerous outdoor activities with her husband Tom and two sons, AJ and Alec.