Charlotte Blank, Chief Behavioral Officer, Maritz Travel


Charlotte Blank is Executive Director of The Maritz Institute, a behavioral science think tank exploring the human psyche in the modern marketplace. A central R&D division of Maritz, LLC, The Maritz Institute enhances the visibility and design of the company’s motivation, event, and customer experience solutions, through expert applications of neuroscience, social psychology, and behavioral economic theory. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting, and various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Charlotte’s passion is exploring the truths about human nature and discovering what “makes us tick.”