Dr. Victoria Crittenden, Professor of Marketing, Babson Research Scholar, Babson College

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA).  Additionally, she has served as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).  Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

She is an author of over 100 published vignettes and cases. Mrs. Crittenden also co-authored Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing. She served as founding co-editor of the AMS Review, is currently an Associate Editor of the Journal of Marketing Education, and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education:  Innovation in the Babson Classroom published by Emerald Group Publishing in 2015.  Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she has served as VP for Development, VP for Membership N. America, and Secretary.  She also served as program chair for AMS conferences in the USA, Australia, and Norway.  Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008, and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.  Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Academic Advisory Council of the Direct Selling Education Foundation.  She previously served