Brian Posalski, Director of Digital Marketing, Youngevity International, Inc.
Brian Posalski is a marketing professional, experienced in driving branded programs across multiple digital channels for acquisition, conversion, and retention. A passionate leader with a positive management style, he spearheads cross-functional team projects from concept to execution. Brian started his marketing career in the dot-com world of San Francisco. As he watched the dot-com bubble begin to burst, he noted that only companies with strong brands had the power to survive. This realization inspired him to start to a career in advertising. Brian's career flourished at TBWA\Chiat\Day - LA, where he helped win new business and build campaigns for CPG brands like Ball Park Franks, Hillshire Farms, and the flagship Sarah Lee brand. With a desire to leave the agency world and jump client-side to drive more of the business strategy, Brian went back to school for an MBA. Upon graduation, he dove head-first into digital marketing & e-commerce for a struggling Direct TV company, whose website sales were far below their potential. From there, he consulted for startups and brands, driving e-commerce strategies that increased traffic, stick-rates, average order value, and conversion rates, by delivering value from the top of the funnel down. Since 2015, Brian has delved into the world of Direct Selling and discovered the passion that lies in a field of distributors. He has since applied traditional and digital marketing strategies to the Direct Selling space, increasing LTV, while teaching field distributors how to do the same for their prospects and customers.