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Rend Al-Mondhiry, Senior Counsel, Amin Talati & Upadhye

Rend Al-Mondhiry is Senior Counsel at Amin Talati Upadhye LLP in Washington, DC. She advises clients in the dietary supplement, food, and cosmetic industries on a broad range of FDA and FTC compliance matters, with a focus on helping companies navigate the rapidly evolving regulatory landscape for hemp and CBD products at both the federal and state level. She is committed to helping her clients responsibly develop and market products, drawing on her years of experience advising the nation’s leading dietary supplement and food companies on complex labeling, advertising, and ingredient issues. In her previous role as Associate General Counsel at the Council for Responsible Nutrition, Rend advocated on the industry’s behalf numerous times before FDA, FTC, Congress, and state attorneys general. She has assisted companies with FDA import alerts and detentions, International Trade Commission matters, and Proposition 65 compliance, and has substantial experience initiating and defending challenges before the Council of Better Business Bureau’s National Advertising Division.

Joseph Aquilina, Attorney, Ethics and Compliance Counsel, Direct Selling Association

Prior to joining  DSA in June 2014, he worked in primarily federal administrative and regulatory law.

With more than ten years in Washington spanning private law firms as well the federal government, he brings a wide array of legal experience to DSA. Originally from Los Angeles, California by way of Cleveland, OH, Joseph resides Washington, D.C. Joseph obtained a Bachelor’s Degree  in History and Juris Doctor from the Catholic University of America where he was a member of the Journal of Communications Law.

He  is admitted to Maryland and District of Columbia bars and serves as a member of public service committee for the Hispanic Bar Association for the District of Columbia.

Simon Bailey, Leadership Imagineer

Simon T. Bailey is a Breakthrough Strategist whose life’s purpose is to teach 1 billion+ people how to be fearless and create their future.

He equips companies with the tools necessary to effect cultural transformation resulting in higher employee engagement and platinum customer service experiences. He challenges individuals to dig deep to find and release their inner brilliance and become Chief Breakthrough Officers- personally and professionally.

Simon has been named one of the top 25 people who will help you reach your business and life goals by SUCCESS magazine, joining a list that includes Brene Brown, Tony Robbins, and Oprah Winfrey. He is the author of ten books including his most recent release, Be the Spark: Five Platinum Service Principles for Creating Customers for Life. His Building Business Relationships course on on Linkedin has been viewed by more than 864,000 people worldwide. His Goalcast video, released Father’s Day 2018, has over 70 million views.

Make sure you're in the audience for this custom presentation that is going to propel you and your company to knew levels of success!

Mark Bain, President, upper 90 consulting

With disruption rapidly transforming business and communications, Mark Bain founded upper 90 consulting in 2012 to help teams adapt, grow and deliver greater business value.

Mark works mostly with communications, marketing, government affairs and/or investor relations teams in corporations, professional service firms and universities. Engagements vary, but frequently involve functional assessments, operating model and organizational design work, strategic planning and culture-driven performance programs.

In partnership with respected universities, upper 90 consulting conducts research to gain actionable insights into talent management, professional development and high-performance in communications teams.

Previously, Mark headed global communications at Baker McKenzie, the world’s largest law firm, and Amway, the world’s largest direct selling company. While at Amway, Mark chaired the WFDSA’s Advocacy Committee. For his work to help protect and grow the direct selling industry’s reputation worldwide, he received the WFDSA’s Distinguished Service Award in 2005.

Mark began his career with Burson-Marsteller (now Burson Cohn & Wolfe), serving in the New York, Los Angeles, Hong Kong and Tokyo offices of this leading public relations/public affairs firm.

Michel Bayan, Co-Founder and Chief Executive Officer, DirecTech Labs

Michel Bayan is the Co-Founder and CEO of DirecTech Labs. He has been partnering with direct sellers using data to drive more valuable field and customer lifecycles since 2010. Directech Labs product, Distro uses A.I create personalized alerts to corporate and field reps in 85 countries and is proven to extend rep and customer lifespans and lifetime value by as much as 10X. He’s an advisor to various startups in and out of direct selling, as well as to various global direct sellers. Clients have include Advocare, Plexus, PM International, Kyani, Modere and others. A previous startup he founded sold to E-Bay in 2015. Michel is also the host of the The DirecTech Podcast where he talks to direct selling executives and other notable guests about innovation, technology and the future of the channel. He has been a guest speaker and contributor to various publications from the Agency Post to Salesforce, Business Rockstars, Direct Selling News, Social Selling News and many others.

Brian Bennett, Vice President, Government Affairs and Policy, Direct Selling Association

In this role, Brian directs and coordinates the government relations and legal teams in DSA’s federal and state lobbying efforts.  He determines legislative priorities, and has lead operational responsibility for state and federal government affairs activities and overall operation of the Government Relations department.  In this capacity, Brian also coordinates with the communications, ethics, and legal teams in support of DSA’s advocacy efforts.

Prior to joining DSA, Mr. Bennett held a variety of roles working in the federal government and at a national party with primary focus on electing state candidates.   

Mr. Bennett received his J.D. from The Catholic University of America: Columbus School of Law and his B.A. from James Madison University.  He lives in Maryland with his wife, son, and dog.

Charlotte Blank, Chief Behavioral Officer, Maritz Travel

Charlotte Blank is Executive Director of The Maritz Institute, a behavioral science think tank exploring the human psyche in the modern marketplace. A central R&D division of Maritz, LLC, The Maritz Institute enhances the visibility and design of the company’s motivation, event, and customer experience solutions, through expert applications of neuroscience, social psychology, and behavioral economic theory. Charlotte has led programs in neuromarketing, social media, and global branding during her ten years in the media and automotive industries, in which she worked in Innovation for Turner Broadcasting, and various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Charlotte’s passion is exploring the truths about human nature and discovering what “makes us tick.”

Joan Hartel Cabral, Chief Executive Officer and Founder, Vantel Pearls

Joan’s story begins over 30 years ago, on a trip to Hawaii where she first experienced an oyster opening. She said, “It took my breath away. I was so awed by the pure magic of it!!!”

She brought the business idea back to Massachusetts and opened a small seaside store in Martha’s Vineyard.  Looking for flexibility to raise a family while running a business, Joan transitioned Vantel Pearls to direct sales, opening the way for thousands of Consultants to join her in the magic of oyster openings, genuine pearls, beautiful jewelry, and meaningful entrepreneurship.

From simple beginnings to a $40 million-plus direct selling company, Vantel Pearls was an early adopter of social media pearl parties.  For 3 decades, Vantel Pearls has brought people together to share in the fun of opening real oysters to reveal a genuine pearl (or two!) in each and every oyster.  Imagine the thrill of finding a white, cream, pink, blue or even a black pearl for a piece of jewelry you or someone special will treasure for a lifetime.

At the core of Vantel Pearls are eight guiding principles. Joan composed these “Treasured Gems” in the early years of Vantel Pearls to ensure that Vantel Pearls remained true to its values.  They have been a key factor in the amazing success of the company.  For the Consultants, the Home Office Team, the vendors and organizations that Vantel Pearls chooses to align with…all are guided by these values.

Vantel Pearls thrives on giving back to numerous charitable organizations that help improve our communities and individuals’ lives.  Central causes include eradicating domestic violence, breast cancer research, awareness for autism and developmental disabilities.

Joan feels when we focus on positivity and gratitude, we attract miracles.  She is an inspiration to women (and few great men!) across the nation. She has helped thousands with personal development and financial independence. Her warm energy fills a room and helps everyone believe in limitless possibilities!

Dan Chard, Chief Executive Officer, Medifast/OPTAVIA

With more than 25 years of direct selling, marketing and consumer products experience, Daniel R. Chard serves as Chief Executive Officer of Medifast, Inc. and as a member of Medifast’s Board of Directors. Chard joined Medifast in October of 2016.

Before joining Medifast, Chard served as President and Chief Operating Officer of PartyLite, an affiliate of a portfolio company of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 countries.

Prior to his position at PartyLite, Chard experienced success in numerous leadership roles during his 17-year tenure at Nu Skin Enterprises, Inc. (“Nu Skin”), including President of Global Sales & Operations from 2006 to 2015. In this position, Chard was responsible for managing more than $3 billion in revenue across 53 countries as well as overseeing all functions of sales operations for the company including global marketing, market operations, market services, and business technology. From 2004 to 2006, Chard held the position of President of Nu Skin Europe. Additionally, Chard served as Vice President of Marketing and Product Management from 2002 to 2004 where he developed strategy for a new global business-technology platform, while overseeing all marketing and product management operations for his division.

Chard has held various marketing leadership roles at Ventro and Broadlane, Pur Recovery Engineering and the Pillsbury Company. He received his Bachelor of Arts in Economics from Brigham Young University and his Masters of Business Administration from the University of Minnesota.

Angela Loehr Chrysler, President and Chief Executive Officer, Team National, and DSEF Chairman of the Board

Angela earned a Bachelor of Arts degree from Florida Atlantic University and today as CEO, oversees the operations and all Team National related entities.

Angela’s background is in sales and marketing. She spent five years in medical sales, before joining the family-owned business in 2000 as a vice president. She worked closely with her father, Dick Loehr, founder of Team National to learn all aspects of Team National’s ever-growing business. In 2002, Angela became Executive Vice President of Team National. She continued learning and growing in her role and responsibilities. In October 2005, Angela was promoted to President. Angela worked closely with the sales field committees, overseeing operations with Dick mentoring her. Two years later, in 2007, Dick stepped back from managing the company; passing the torch to Angela and making her CEO. Dick went to be with the Lord on May 13, 2008, after a 10-year battle with cancer. Angela continues to lead the company with the same dedication, philosophies, and commitment as her father and mentor.

Angela serves on the Direct Selling Education Foundation Board of Directors and Executive Committee. She also volunteers her time, serving on many direct selling committees. In 2013, Angela was named one of The Most Influential Women in Direct Selling, a merited award she continues to hold today. She has also been recognized as one of the 100 Outstanding Women of Broward County for nine consecutive years; 2010-2018 (the final year this recognition was awarded was 2018.)

Angela lives by servant leadership. She is involved with and supports several charities, both local and national. In April 2017, she and her husband, Phil, along with her mom, MaryLou, founded Team National Hope Foundation, a private foundation dedicated to improving lives by providing hope to individuals and families.

Angela lives in South Florida with her husband, Phil, and their daughters Sydney and Siena.

Dr. Anne Coughlan, Polk Brothers Chair in Retailing and Professor of Marketing, Kellogg School of Management, Northwestern University

Dr. Coughlan joined the faculty in 1985. Dr. Coughlan's main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Current research projects include optimal management of multi-level marketing distribution channels; sales force diversification and optimal group incentive payments; drivers and management of sales force turnover; measuring compliance, monitoring, and enforcement of MAP policies; and wardrobing and optimal open-box retail sales.  Her work on "Direct Selling Distributors: Why Do They Stay or Leave?" won the best doctoral-student paper award at the 2017 Global Sales Science Institute conference; it is joint research with Prof. Manfred Krafft of University of Muenster and Julian Allendorf, a Ph.D. student at University of Muenster.

Dr. Coughlan is a co-author of the book, A Field Guide to Channel Strategy: Building Routes to Market (with Sandy Jap), and was the lead author of Marketing Channels (a Prentice-Hall textbook) through its seventh edition.  She serves on the Senior Advisory Board of the Journal of Personal Selling & Sales Management, and is Editor in Chief of the SSRN Marketing Research Network and of its Quantitative Marketing e-Journal and the Marketing Science e-Journal.  She is a Research Fellow of the Direct Selling Educational Foundation and an Institute of Marketing Research Fellow of the University of Muenster, Germany.  She has served as an Associate Editor and editorial board member of the journal Marketing Science, and on the editorial boards of Journal of Marketing and Journal of Retailing.

For her excellence in teaching, Dr. Coughlan was the recipient of the school's Executive Master's Program Teacher of the Year Award for the best elective course in 1996 and again in 2003, as well as receiving the Sidney J. Levy Teaching Award in 2000-01. She teaches classes on distribution channel strategies at the MBA and executive MBA levels, and on quantitative models in marketing at the doctoral level.

Coughlan received her Ph.D. in Economics at Stanford University. Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.


Dr. Victoria Crittenden, Professor of Marketing, Babson Research Scholar, Babson College

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA).  Additionally, she has served as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).  Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

She is an author of over 100 published vignettes and cases. Mrs. Crittenden also co-authored Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing. She served as founding co-editor of the AMS Review, is currently an Associate Editor of the Journal of Marketing Education, and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education:  Innovation in the Babson Classroom published by Emerald Group Publishing in 2015.  Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she has served as VP for Development, VP for Membership N. America, and Secretary.  She also served as program chair for AMS conferences in the USA, Australia, and Norway.  Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008, and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.  Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Academic Advisory Council of the Direct Selling Education Foundation.  She previously served


Cindy Droog, Director, Executive and Internal Communications, Amway

As Amway North America’s head of marketing, Cindy Droog, APR, is responsible for the strategy, development and implementation of marketing plans in the United States, Canada and Dominican Republic. Her leadership spans the nutrition, beauty and home care categories for product launches; design and delivery of distributor and customer experiences; managing major sponsorships and reputation; and integrated communications. She joined Amway in 2006 and has since held roles in a variety of areas, including media relations, crisis and issues management, digital marketing and product brand management.

Prior to Amway, Droog served as vice president of client relations for Michigan-based North Star Public Relations; marketing manager for Valspar Corporation; and director of public relations for the Peoria Rivermen Minor League Hockey Club. She has also held roles at American Red Cross, Weber Shandwick, and as a featured columnist for a number of Midwest weekly newspapers.

Droog is current chairwoman of the Communications Committee of the United States Direct Selling Association, and has also served as Social Media Taskforce lead within the Advocacy Committee of the World Federation of Direct Selling Associations. She earned a Bachelor of Science degree in Journalism from Ohio University in Athens, Ohio, and enjoys volunteering, running, yoga, creative and humor writing, and most of all, numerous outdoor activities with her husband Tom and two sons, AJ and Alec.


Dr. Linda Ferrell, Chair, Marketing Department Professor of Marketing, Auburn University

Dr. Linda Ferrell is Professor and Chair of the Marketing Department at Auburn University. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed two, $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, Dr. O.C. Ferrell. She was also jointly responsible for securing over $5 million for the first Bill Daniels Distinguished Professor Chair of Business Ethics at the University of Wyoming.

Dr. Ferrell earned a Ph.D. from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University.  Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases (12th edition), Business and Society (4th edition), Management (3rd), and Introduction to Business (12th edition).

Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds and Pizza Huts advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year for the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech, Inc. a NASDAQ listed, health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

Theresa Flores, Senior Manager, Public Affairs, Mary Kay Inc.

Theresa A. Flores has enjoyed a 20-year career in public affairs, legislative advocacy and policy issues management. Currently she is the manager of public affairs for Mary Kay Inc., where she develops and recommends strategies that protect the Company’s interests, and provides guidance to the company in its engagement with legislators, governments and NGOs. She also serves as the liaison for the Company’s Mexico, Brazil, Colombia, Argentina and Uruguay regional markets.

She is especially proud to be a part of the Company’s efforts in leveraging its reputation to raise awareness with lawmakers about the importance of crucial funding for domestic violence prevention and intervention services.

Her areas of expertise include federal and state legislative affairs, lobbying, and grassroots advocacy.  She has successively lobbied for several grassroots campaigns resulting in the defeat of legislation harmful to the Company. Theresa’s expertise is often sought out and she has shared her insight at conferences for the Public Affairs Council, State Government Affairs Council, The Public Leadership Education Network (PLEN) and The Southwest Chapter of the Society of Cosmetic Chemist (SWSCC), among others.

Previously she served as director of government affairs for Time Warner Cable and managed local, state and federal regulatory and legislative initiatives; she was also responsible for administrating the Texas Friends of Time Warner Cable PAC and the employee grassroots advocacy network.

Theresa began her career in Washington, DC first as an IT analyst than as a public affairs manager for Fannie Mae. She later moved to the company’s Dallas regional office where she worked with stakeholders interested in strengthening housing and community development policy.

Theresa is a member of the Hispanic 100, the State Government Affairs Council, The Dallas Women’s Foundation and Leadership Dallas. She is active in education reform; focusing on public school education in Dallas and holds leadership positions in EducateDallas and the Dallas Education Foundation.  In 2012 she was selected to serve in the inaugural class of the Leadership DISD (Dallas Independent School District) program.

In 2009, Theresa was recognized by the Dallas Business Journal as a Minority Business Leader award recipient and featured in the April/May "Women's Issue" of Latino Leaders magazine.  In 2010 she was voted as Dallas “Thought Leader” by Latino Leaders magazine.  Theresa is proud to have returned to the Girl Scouts as a volunteer, alumna and board member of The Girl Scouts of Northeast Texas. Most recently Theresa was appointed by Dallas Mayor Mike Rawlings to serve as a Commissioner of the Dallas Housing Authority.

A San Antonio native and first generation American and college graduate, Theresa, received her B.A. from Cornell University. She is the North Texas chair of the Cornell Alumni Admissions Ambassador Network, where she works to recruit top undergraduate applicants. She is a life-time member of the Cornell University Council and serves on The President’s Council of Cornell Women.

She likes to spend her free time with family and friends and currently resides in Dallas with her canine companions, Buster and Stella.

Jonathan Gilliam, Chief Executive Officer, Momentum Factor

Jonathan Gilliam is known for developing innovative solutions to vexing digital challenges. His firm, Momentum Factor, is a leading provider of global online reputation management, compliance risk monitoring, and digital risk mitigation strategies for mid-market and global companies.In 2016 Jonathan was named by the Austin Business Journal as one of Austin’s Best CEOs. The firm was awarded the 2017 DSA Partnership Award by the Direct Selling Association, and was featured in 2018 Best Places to Work and the 2018 Fast 50 Award in the Austin Business Journal. The firm also appeared on the Inc. 5000 Fastest Growing Private Companies List in 2017 and 2018.

A published author, accomplished entrepreneur, technologist and sought-after speaker on topics of digital impact, Jonathan’s first book, Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity—and Change the World helped shape the direct selling industry conversation about new media and delivered a vision of social media’s promise for direct selling companies. More recently, he authored Blastoff! Creating Growth in Direct Selling Companies, featuring lessons of growth from CEOs and influencers from throughout the channel.

A thought-leader on issues of online privacy, security and regulatory risk, he was also named to the Board of Advisors for the Online Reputation & Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.

Before founding the firm, Jonathan was Co-Founder & Chief Marketing Officer of a successful direct seller of nutritional products. Prior to that he served for nearly 7 years in the national fraud detection practice at Deloitte and helped launch the global consultancy’s flagship anti-fraud product, DTect. He also worked as a National Marketing Strategy Partner for OneAccord Partners, served as EVP for Strategy & Markets for security and authentication software company IDMetric, and was Co-Founder and CEO at Hush Communications Corporation, creators of HushMail and a leading Internet security and encryption software company.

Jonathan is a regular speaker and presenter at industry conferences including the Direct Selling Association and is Founder of the Direct Selling Legal & Compliance Summit. He has appeared in numerous international radio and television broadcasts, articles and conferences including the New York Times, Wired Magazine, The Wall Street Journal, Associated Press, PC Week, National Public Radio, and multiple appearances on TechTV’s “Silicon Spin” with John Dvorak, among others.


Dr. Caroline Glackin, Assistant Professor, Department of Management, Marketing and Entrepreneurship, Assistant Professor of Entrepreneurship, Fayetteville State University

Caroline Glackin, PhD, an Entrepreneurship faculty member at the University of North Carolina - Fayetteville State University, is a "pracademic" who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years.

Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth scenarios. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.

Dr. Glackin has succeeded in leading change in the practical fields of her research, and has received numerous honors and awards. These include the first Gloeckner Business Plan Award at the Wharton School, the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration, and the She Knows Where She's Going Award, from Girls Inc. Dr. Glackin co-chaired the Delaware Governor's Task Force for Financial Independence and has participated in the Cornell University Emerging Markets Think Tank Series.

Kevin Guest, Chief Executive Officer, USANA Health Sciences, Inc.

As the chief executive officer of USANA, Kevin leads worldwide field development and sales and works with the Board of Directors and Management Team to develop short-term and long-term goals for the future of the company. He has worked closely with Dr. Myron Wentz—founder of USANA—for more than 23 years, and makes it his main job to maintain Dr. Wentz’ overall vision and direction for USANA.

Gordon Hester, Global Consultant and Strategist, The Juice Plus+ Company, LLC

Gordon Hester is an entrepreneur and business strategist.  For 25 years, Gordon was the CEO for Roberti Enterprises.  Although Roberti Enterprises was a conglomerate of various companies, it was best known for building one of the largest global distributorships in the history of the Direct Selling Industry with sales in excess of $8 billion and a sales organization exceeding 100,000 distributors in over 25 countries.   During this period, he coached and trained thousands of entrepreneurs in North America, 15 European Member countries, Israel and Australia.  Today, Gordon does consulting for various direct selling companies although his primary focus is the Juice Plus Company.  He is also a member of the DSA Research Committee and speaks for the DSEF.

After retiring in April 2016, Gordon started his own global business consulting practice.  The focus of his consulting practice was B2B, primarily with startups and mid-sized global companies.  The scope of his consulting is very broad but always focused on problem solving, both in operations and sales.  In addition, Gordon works with young entrepreneurs in all areas of their business from ideation, through customer discovery and validation to building scalable businesses.  Much of that work is on business strategies and the development of systems and process necessary to advance momentum in their businesses. 

In 2018, Gordon launched a global technology business called Shapetech Solutions, LLC.   Shapetech Solutions is a boutique tech design and full-stack development firm with offices in both Sarasota, Florida and Nis, Serbia. Shapetech has an international team of business consultants, developers, and designers who are able to use both the global nature of the business and the wide range of experience and backgrounds to create affordable solutions for all clients. Shapetech is in the business of providing transformative solutions, and view technology as a tool that is used to shape the future of any company.  The Shapetech Team has over 40+ years of business experience and over 100+ years of tech experience.  

For the last four years, Gordon has been on the Advisory Council for the Entrepreneur Program at Wake Forest University.  He works closely with the director of this program, Dan Cohen.  Dan joined Wake Forest in 2015 after he founded and directed eLab–Cornell’s entrepreneurship accelerator program, which is hailed by Forbes Magazine as a major driver of Cornell’s ascent to a #4 national ranking in entrepreneurship.  Gordon works as a mentor for young entrepreneurs in this program.  In addition, he recently took a role to help expand the mentorship in this program. 

Gordon lives in Sarasota Florida with his wife Jackie.  Their son Connor is a senior at Wake Forest University where he is studying Business Enterprise Management.  Their daughter Callie is a sophomore at Florida Southern and pursing a degree in Elementary Education.