Posts tagged I-P
Asma Ishaq, Chief Executive Officer, Modere

Asma Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career.

She founded an award-winning company with an award-winning product line based on her multi-patented LiquidBioCell® nutraceutical ingredient that has pioneered the collagen and hyaluronic acid dietary supplement and skincare markets. Her company both maintained high standards in business ethics across distribution channels and industries while championing new product technology.

Asma serves the direct-selling channel on the DSA Board of Directors. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Dr. Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Emory University

Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University and has published widely across the top academic journals in marketing and management science.  In 2010 she co-launched the Marketing Analytics Center, and is a former faculty member at the MIT Sloan School of Management and the Wharton School.  She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. She is currently a co-editor at Marketing Letters.  In 2016, she received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence and was named a fellow at the Institute for the Study of Business Markets (ISBM) at the Pennsylvania State University and the Direct Selling Education Foundation (DSEF). 

Calvin Jolley, Vice President, Communications, 4Life Research

Calvin has twenty-five years of experience in direct selling—with fifteen of them at 4Life. As Vice President of Corporate Communications, he develops and executes messaging and executive strategy to key constituencies in the areas of public relations, press and media, corporate social responsibility, industry partnerships, government affairs, and internal communications. He sits on the Direct Selling Education Foundation Board of Directors and serves as a long-standing member of the DSA Communications Committee.

Dr. Jeff Kaufman, Director, Customer and Field Insights, Isagenix International

Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics.

With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides via the surveys conducted with Isagenix customers and analyses of consumer and business trends.

Previously, Dr. Kaufman worked for Avery Office Products Printable Media Division, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.

George Kelemen, President and Chief Executive Officer, Texas Retail Association

George Kelemen joined TRA as President and CEO in November of 2015. He returned to Texas after 11 years in Washington, DC, working in senior leadership positions for several of the largest and most influential associations in America. Most recently, George served as the Senior VP of Government and Political Affairs at Airports Council International — North America (ACI-NA), the trade association representing commercial airports in the U.S. and Canada. He served as ACI-NA’s chief lobbyist and led the development strategies to influence congressional and legislative actions affecting airports and the aviation industry, particularly ACI-NA’s work with Congress’ leadership.

Scott Kramer, President and Chief Executive Officer, Multibrain

Scott Kramer is considered a pioneer in developing and producing integrated/multi-platform strategies for entertainment, media, and consumer brands. His credits run the gamet of television, film, digital, publishing and large-scale live event.Kramer currently serves as Chief Brain at Multibrain, an award winning software company focused on building Social Software, simplified, for the Direct Selling industry. Kramer is also a popular keynote speaker on Social Media and travels the US speaking to a variety of businesses.

Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.

Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute.

Doug Lane, Principal, Director of Research, Lane Research

Doug  Lane is the founder of a boutique fundamental equity research firm focusing on companies that employ a direct to consumer business model.  His proprietary financial modeling coupled with decades of experience and contacts in the space help provide alpha to interested investors.  Over the years Doug has published equity research on dozens of branded consumer product companies across the market capitalization spectrum for both bulge bracket and boutique investment banks.

Experience includes:

  • 9 equity analyst awards during his 15 years as a publishing lead analyst at investment banks, including Starmine's #2 stock picker in 2011 for Household Durables & #1 earnings estimator in 2010 for Personal Products, and The Wall Street Journal's #1 stock picker in 2004 & 2006 for Household Products.

  • Financial TV appearances including CNBC and Bloomberg

  • Quotes in financial publications such as Wall St Journal, Investors Business Daily and Barron's, and newswires such as Reuters and the Associated Press

  • Chartered Financial Analyst since 1992 and member of the CFA Society Boston

  • FINRA Series 7, 63, 86 & 87

Heidi Leist, Founder and Chief Executive Officer, Lemongrass Spa Products

When Lemongrass Spa Founder, Heidi Leist, was pregnant with her daughter she began reading labels on her skincare, makeup and bath products and realized there were many toxins in nearly everything she was using.

On a mission to find safer products she started creating her own bath crystals and tub teas. She and a friend hosted a girls’ night out and showed women how to make their own natural bath crystals. It was that fun-filled evening that inspired Heidi to create more products and eventually provide spa experiences for women across the county.

Heidi and her mother, Karen, worked together to create products in Leist's home when the company first got started in the mountain town of Bailey, Colorado. Soon thereafter, Heidi’s husband, Bryan, quit his IT job to oversee software, accounting and commissions.

Heidi’s commitment to safe products and empowering families with a lucrative business is what fueled double digit growth each year. Celebrating 15 years, Lemongrass Spa has expanded its operations in Tarpon Springs, Florida and has maintained customer service and soap production in Pine, Colorado.

The company has been named to the Top 100 Women Owned Companies and Top Manufacturing Companies in Colorado for several years. Lemongrass Spa is a member of the PETA Cruelty Free organization. Each year thousands of foot kits are sent to members of our active military overseas through our Freedom Feet Fundraiser and local heroes are gifted with a Honor a Hero kit. Loving Care Gift Sets are sent to hundreds of cancer patients every October and other non-profit foundations including Children’s Hospital and Ronald McDonald House are included in fundraising efforts.   

Mindy Lin, President and Founder, Damsel in Defense

Born with innate creativity, Mindy Lin’s past creative businesses have all helped set the stage for Damsel’s success and Mindy’s role as Chief Marketing Officer.

Mindy is happily married to her high school sweetheart, Jimmy, and together they have two fantastic kiddos. Mindy is known around the office for her love of alliteration and losing her car keys and cell phone (often in a trash can).

When she’s not thinking up new Damsel amazingness she enjoys shoe shopping, glamping with her family, and supporting her Dutch Bros. addiction.

Peter Marinello, Executive Director, Direct Selling Self-Regulatory Council

Peter C. Marinello is the Director of the Direct Selling Self Regulatory Council (DSSRC) and a Vice President of the Council of Better Business Bureaus, Inc. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993, later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic Retailing Self-Regulation Program (ERSP).  Peter has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy and financial services and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. Prior to joining NAD, Peter practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York as well as Nassau and Suffolk counties and is also admitted to New York’s Southern and Eastern District Courts of the United States. Peter received his bachelor’s degree at New York University and is a graduate of St. John’s University School of Law. Peter has been a member of the New York State Bar since 1988.

Dr. Greg W. Marshall, Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Associate Dean for Academics and the Academic Director for the Executive DBA Program. For three years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship, which each year recognizes one faculty member at Rollins College whose outstanding scholarly achievement or creative accomplishment has helped to bring national prominence to the College. He was previously on the faculty at TCU, Oklahoma State University, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Dr. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. Dr. Marshall has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Strategic Marketing, Introduction to Strategy, and Sales and Relationship Management). In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing ScienceIndustrial Marketing Management, and Journal of Business Research, among others. He is co-author of several textbooks that are widely used around the world: Marketing Management1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 4th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published nearly 50 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships.

Dr. Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and also is a Fellow and Past President of the Society for Marketing Advances.

Expertise

  • Marketing Strategy

  • Business Strategy

  • Marketing Management

  • Marketing Planning

  • Selling and Sales Management

  • Service Quality

  • Consumers

  • Retailing

Degrees Held

  • BSBA, University of Tulsa

  • MBA, University of Tulsa

  • Ph.D., Oklahoma State University

Michael McQueen, Multi-Award Winning Speaker, Trend Forecaster and Six-Time Best Selling Author

Michael McQueen is a multi-award winning speaker, trend forecaster and six-time bestselling author.

With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations.

Having been recently named Australia’s Keynote Speaker of the Year, Michael was inducted into the Professional Speakers Hall of Fame.

Jordan Meyer, Director of New Market Entry, Younique

Younique is Jordan's first experience in direct selling, where he leads international expansion. In his time at Younique he has led some of the most successful international expansion initiatives in industry history and has innovated on using data in market selection.

He serves as a member of the U.S. Department of Commerce's District Export Committee. Previous to Younique, Jordan worked for two Fortune 500 companies in the pharmaceutical and medical device space. In his spare time he plays city league basketball, travels, and manages a small portfolio of rental/Airbnb properties. 

Josh Miller, Director of Gen Z Studies, XYZ University

Josh Miller is a passionate and informed advocate for his generation—Generation Z – and at 17 years old, he is already on his way to becoming a renowned thought leader. Among his many achievements, Josh is XYZ University’s Director of Gen Z Studies, co-author of XYZ University’s research papers Ready or Not – Here Comes Z and Teaching Gen Z: Everything we wish schools knew about our generation and education, and he’s the host of The Gen Z Podcast.

Josh launched his first business at the age of 13. That same year, he started speaking on national stages with the NFL’s Fuel Up to Play 60 initiative. That opportunity led him to becoming a co-anchor on Minnesota Vikings Huddle TV on Fox Sports North and he has since spoken in front of and been mentored by several notable international business leaders.

He’s the recipient of many awards including Teenage CEO to Watch, Minnesotan to Meet, and his school district’s Investment in Youth Award. In addition to his role at XYZ University, Josh is a junior in high school where he is the captain of his varsity tennis team, and he is also a board member for the InSports Foundation.

Ryan Napierski, President, Nu Skin Enterprises

Ryan Napierski currently serves as Nu Skin’s president. Prior to his current appointment, he served as president of global sales and operations, president of Nu Skin’s North Asia region and president of Nu Skin Japan.

Napierski has also served as vice president of business development and chief operating officer for the North Asia region. He has fulfilled multiple positions for Nu Skin since joining the company in 1995, including vice president of global business development, general manager for the United Kingdom, vice president of European business development and key account manager for United States executives.

Napierski has a bachelor’s degree in business, a master’s degree in business administration from Duke University and a master’s degree in international business from Goethe Universitat in Germany.

Alissa Neufeld, Executive Director and Chief Compliance Officer, Nature's Sunshine Products, Inc.

Ms. Alissa Neufeld is the Chief Compliance Officer for Nature's Sunshine Products, Inc., a natural health and wellness company in more than 40 countries. Ms. Neufeld manages enterprise risk and global regulatory compliance and provides legal counsel to the company related to corporate governance, corporate finance, intellectual property, employment, business development, litigation, and mergers and acquisitions matters. Ms. Neufeld also advises the company on matters related to product research and development, product and business opportunity claims, quality assurance and control, operations and supply chain, marketing and sales promotions, and distributor agreements. Prior to joining Nature’s Sunshine, Ms. Neufeld served as Associate General Counsel to 1-800 Contacts, Inc., an online contact lens retailer. Prior to her internal legal counsel positions, Ms. Neufeld worked as a Business and Finance Associate for Ballard Spahr LLP, where she focused her practice on mergers and acquisitions, securities law, corporate governance and capital market transactions. Prior to her time with Ballard Spahr, Ms. Neufeld clerked for the Honorable Johnnie B. Rawlinson with the United States Court of Appeals for the Ninth Circuit. Ms. Neufeld received a Doctor of Jurisprudence from The University of Nevada Las Vegas, where she received a full academic scholarship, and a B.A. in International Affairs with an international economics concentration and a Minor in Spanish from The George Washington University, where she received a Presidential Merit Scholarship.

Megan Olsen, Assistant General Counsel, Council for Responsible Nutrition

Ms. Olsen provides legal counsel and advice to CRN’s staff and members in the areas of legislation, regulatory compliance and advocacy, and international policy development. In addition, she works with CRN’s science department to prepare challenges to dietary supplement advertising through CRN’s Advertising Review Program with the National Advertising Division (NAD). Prior to joining CRN, Ms. Olsen held the position of special counsel for Wiley Rein LLP in Washington, D.C. and was senior counsel for Walgreens. 

Brian Palmer, Chief Executive Officer, Krato

Brian is an experienced executive in the Direct Selling and Technology industries. He has spent his career launching new multimillion dollar brands, specializing in the direct selling space. Over the years, he has founded and led five different companies, and has been involved with countless more as a Venture Mentor at Arizona State University.