Peter C. Marinello is the Director of the Direct Selling Self Regulatory Council (DSSRC) and a Vice President of the Council of Better Business Bureaus, Inc. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993, later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic Retailing Self-Regulation Program (ERSP). Peter has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy and financial services and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. Prior to joining NAD, Peter practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York as well as Nassau and Suffolk counties and is also admitted to New York’s Southern and Eastern District Courts of the United States. Peter received his bachelor’s degree at New York University and is a graduate of St. John’s University School of Law. Peter has been a member of the New York State Bar since 1988.