Michel Bayan is the Co-Founder and CEO of DirecTech Labs. He has been partnering with direct sellers using data to drive more valuable field and customer lifecycles since 2010. Directech Labs product, Distro uses A.I create personalized alerts to corporate and field reps in 85 countries and is proven to extend rep and customer lifespans and lifetime value by as much as 10X. He’s an advisor to various startups in and out of direct selling, as well as to various global direct sellers. Clients have include Advocare, Plexus, PM International, Kyani, Modere and others. A previous startup he founded sold to E-Bay in 2015. Michel is also the host of the The DirecTech Podcast where he talks to direct selling executives and other notable guests about innovation, technology and the future of the channel. He has been a guest speaker and contributor to various publications from the Agency Post to Salesforce, Business Rockstars, Direct Selling News, Social Selling News and many others.