Posts tagged dsef
Dr. Victoria Crittenden, Professor of Marketing, Babson Research Scholar, Babson College

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA).  Additionally, she has served as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).  Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

She is an author of over 100 published vignettes and cases. Mrs. Crittenden also co-authored Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing. She served as founding co-editor of the AMS Review, is currently an Associate Editor of the Journal of Marketing Education, and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education:  Innovation in the Babson Classroom published by Emerald Group Publishing in 2015.  Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she has served as VP for Development, VP for Membership N. America, and Secretary.  She also served as program chair for AMS conferences in the USA, Australia, and Norway.  Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008, and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.  Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Academic Advisory Council of the Direct Selling Education Foundation.  She previously served

 

Dr. Linda Ferrell, Chair, Marketing Department Professor of Marketing, Auburn University

Dr. Linda Ferrell is Professor and Chair of the Marketing Department at Auburn University. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed two, $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, Dr. O.C. Ferrell. She was also jointly responsible for securing over $5 million for the first Bill Daniels Distinguished Professor Chair of Business Ethics at the University of Wyoming.

Dr. Ferrell earned a Ph.D. from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University.  Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases (12th edition), Business and Society (4th edition), Management (3rd), and Introduction to Business (12th edition).

Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds and Pizza Huts advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year for the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech, Inc. a NASDAQ listed, health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

Dr. Greg Marshall, Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Associate Dean for Academics and the Academic Director for the Executive DBA Program. For three years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship, which each year recognizes one faculty member at Rollins College whose outstanding scholarly achievement or creative accomplishment has helped to bring national prominence to the College. He was previously on the faculty at TCU, Oklahoma State University, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Dr. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. Dr. Marshall has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Strategic Marketing, Introduction to Strategy, and Sales and Relationship Management). In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing ScienceIndustrial Marketing Management, and Journal of Business Research, among others. He is co-author of several textbooks that are widely used around the world: Marketing Management1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 4th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published nearly 50 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships.

Dr. Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and also is a Fellow and Past President of the Society for Marketing Advances.

Expertise

  • Marketing Strategy

  • Business Strategy

  • Marketing Management

  • Marketing Planning

  • Selling and Sales Management

  • Service Quality

  • Consumers

  • Retailing

Degrees Held

  • BSBA, University of Tulsa

  • MBA, University of Tulsa

  • Ph.D., Oklahoma State University