Dr. Linda Ferrell, Chair, Marketing Department Professor of Marketing, Auburn University

Dr. Linda Ferrell is Professor and Chair of the Marketing Department at Auburn University. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed two, $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, Dr. O.C. Ferrell. She was also jointly responsible for securing over $5 million for the first Bill Daniels Distinguished Professor Chair of Business Ethics at the University of Wyoming.

Dr. Ferrell earned a Ph.D. from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University.  Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases (12th edition), Business and Society (4th edition), Management (3rd), and Introduction to Business (12th edition).

Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds and Pizza Huts advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year for the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech, Inc. a NASDAQ listed, health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

Theresa Flores, Senior Manager, Public Affairs, Mary Kay Inc.

Theresa A. Flores has enjoyed a 20-year career in public affairs, legislative advocacy and policy issues management. Currently she is the manager of public affairs for Mary Kay Inc., where she develops and recommends strategies that protect the Company’s interests, and provides guidance to the company in its engagement with legislators, governments and NGOs. She also serves as the liaison for the Company’s Mexico, Brazil, Colombia, Argentina and Uruguay regional markets.

She is especially proud to be a part of the Company’s efforts in leveraging its reputation to raise awareness with lawmakers about the importance of crucial funding for domestic violence prevention and intervention services.

Her areas of expertise include federal and state legislative affairs, lobbying, and grassroots advocacy.  She has successively lobbied for several grassroots campaigns resulting in the defeat of legislation harmful to the Company. Theresa’s expertise is often sought out and she has shared her insight at conferences for the Public Affairs Council, State Government Affairs Council, The Public Leadership Education Network (PLEN) and The Southwest Chapter of the Society of Cosmetic Chemist (SWSCC), among others.

Previously she served as director of government affairs for Time Warner Cable and managed local, state and federal regulatory and legislative initiatives; she was also responsible for administrating the Texas Friends of Time Warner Cable PAC and the employee grassroots advocacy network.

Theresa began her career in Washington, DC first as an IT analyst than as a public affairs manager for Fannie Mae. She later moved to the company’s Dallas regional office where she worked with stakeholders interested in strengthening housing and community development policy.

Theresa is a member of the Hispanic 100, the State Government Affairs Council, The Dallas Women’s Foundation and Leadership Dallas. She is active in education reform; focusing on public school education in Dallas and holds leadership positions in EducateDallas and the Dallas Education Foundation.  In 2012 she was selected to serve in the inaugural class of the Leadership DISD (Dallas Independent School District) program.

In 2009, Theresa was recognized by the Dallas Business Journal as a Minority Business Leader award recipient and featured in the April/May "Women's Issue" of Latino Leaders magazine.  In 2010 she was voted as Dallas “Thought Leader” by Latino Leaders magazine.  Theresa is proud to have returned to the Girl Scouts as a volunteer, alumna and board member of The Girl Scouts of Northeast Texas. Most recently Theresa was appointed by Dallas Mayor Mike Rawlings to serve as a Commissioner of the Dallas Housing Authority.

A San Antonio native and first generation American and college graduate, Theresa, received her B.A. from Cornell University. She is the North Texas chair of the Cornell Alumni Admissions Ambassador Network, where she works to recruit top undergraduate applicants. She is a life-time member of the Cornell University Council and serves on The President’s Council of Cornell Women.

She likes to spend her free time with family and friends and currently resides in Dallas with her canine companions, Buster and Stella.

Jonathan Gilliam, Chief Executive Officer, Momentum Factor

Jonathan Gilliam is known for developing innovative solutions to vexing digital challenges. His firm, Momentum Factor, is a leading provider of global online reputation management, compliance risk monitoring, and digital risk mitigation strategies for mid-market and global companies.In 2016 Jonathan was named by the Austin Business Journal as one of Austin’s Best CEOs. The firm was awarded the 2017 DSA Partnership Award by the Direct Selling Association, and was featured in 2018 Best Places to Work and the 2018 Fast 50 Award in the Austin Business Journal. The firm also appeared on the Inc. 5000 Fastest Growing Private Companies List in 2017 and 2018.

A published author, accomplished entrepreneur, technologist and sought-after speaker on topics of digital impact, Jonathan’s first book, Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity—and Change the World helped shape the direct selling industry conversation about new media and delivered a vision of social media’s promise for direct selling companies. More recently, he authored Blastoff! Creating Growth in Direct Selling Companies, featuring lessons of growth from CEOs and influencers from throughout the channel.

A thought-leader on issues of online privacy, security and regulatory risk, he was also named to the Board of Advisors for the Online Reputation & Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.

Before founding the firm, Jonathan was Co-Founder & Chief Marketing Officer of a successful direct seller of nutritional products. Prior to that he served for nearly 7 years in the national fraud detection practice at Deloitte and helped launch the global consultancy’s flagship anti-fraud product, DTect. He also worked as a National Marketing Strategy Partner for OneAccord Partners, served as EVP for Strategy & Markets for security and authentication software company IDMetric, and was Co-Founder and CEO at Hush Communications Corporation, creators of HushMail and a leading Internet security and encryption software company.

Jonathan is a regular speaker and presenter at industry conferences including the Direct Selling Association and is Founder of the Direct Selling Legal & Compliance Summit. He has appeared in numerous international radio and television broadcasts, articles and conferences including the New York Times, Wired Magazine, The Wall Street Journal, Associated Press, PC Week, National Public Radio, and multiple appearances on TechTV’s “Silicon Spin” with John Dvorak, among others.


Dr. Caroline Glackin, Assistant Professor, Department of Management, Marketing and Entrepreneurship, Assistant Professor of Entrepreneurship, Fayetteville State University

Caroline Glackin, PhD, an Entrepreneurship faculty member at the University of North Carolina - Fayetteville State University, is a "pracademic" who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years.

Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth scenarios. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.

Dr. Glackin has succeeded in leading change in the practical fields of her research, and has received numerous honors and awards. These include the first Gloeckner Business Plan Award at the Wharton School, the Minority Business Advocate of the Year for Delaware from the U.S. Small Business Administration, and the She Knows Where She's Going Award, from Girls Inc. Dr. Glackin co-chaired the Delaware Governor's Task Force for Financial Independence and has participated in the Cornell University Emerging Markets Think Tank Series.

Kevin Guest, Chief Executive Officer, USANA Health Sciences, Inc.

As the chief executive officer of USANA, Kevin leads worldwide field development and sales and works with the Board of Directors and Management Team to develop short-term and long-term goals for the future of the company. He has worked closely with Dr. Myron Wentz—founder of USANA—for more than 23 years, and makes it his main job to maintain Dr. Wentz’ overall vision and direction for USANA.

Gordon Hester, Global Consultant and Strategist, The Juice Plus+ Company, LLC

Gordon Hester is an entrepreneur and business strategist.  For 25 years, Gordon was the CEO for Roberti Enterprises.  Although Roberti Enterprises was a conglomerate of various companies, it was best known for building one of the largest global distributorships in the history of the Direct Selling Industry with sales in excess of $8 billion and a sales organization exceeding 100,000 distributors in over 25 countries.   During this period, he coached and trained thousands of entrepreneurs in North America, 15 European Member countries, Israel and Australia.  Today, Gordon does consulting for various direct selling companies although his primary focus is the Juice Plus Company.  He is also a member of the DSA Research Committee and speaks for the DSEF.

After retiring in April 2016, Gordon started his own global business consulting practice.  The focus of his consulting practice was B2B, primarily with startups and mid-sized global companies.  The scope of his consulting is very broad but always focused on problem solving, both in operations and sales.  In addition, Gordon works with young entrepreneurs in all areas of their business from ideation, through customer discovery and validation to building scalable businesses.  Much of that work is on business strategies and the development of systems and process necessary to advance momentum in their businesses. 

In 2018, Gordon launched a global technology business called Shapetech Solutions, LLC.   Shapetech Solutions is a boutique tech design and full-stack development firm with offices in both Sarasota, Florida and Nis, Serbia. Shapetech has an international team of business consultants, developers, and designers who are able to use both the global nature of the business and the wide range of experience and backgrounds to create affordable solutions for all clients. Shapetech is in the business of providing transformative solutions, and view technology as a tool that is used to shape the future of any company.  The Shapetech Team has over 40+ years of business experience and over 100+ years of tech experience.  

For the last four years, Gordon has been on the Advisory Council for the Entrepreneur Program at Wake Forest University.  He works closely with the director of this program, Dan Cohen.  Dan joined Wake Forest in 2015 after he founded and directed eLab–Cornell’s entrepreneurship accelerator program, which is hailed by Forbes Magazine as a major driver of Cornell’s ascent to a #4 national ranking in entrepreneurship.  Gordon works as a mentor for young entrepreneurs in this program.  In addition, he recently took a role to help expand the mentorship in this program. 

Gordon lives in Sarasota Florida with his wife Jackie.  Their son Connor is a senior at Wake Forest University where he is studying Business Enterprise Management.  Their daughter Callie is a sophomore at Florida Southern and pursing a degree in Elementary Education.  

David Holl, Chairman and Chief Executive Officer, Mary Kay Inc.

David Holl joined Mary Kay Inc. in June 1993, and in 1996, he became Chief Financial Officer and Treasurer.  In 2001, he was named President and Chief Operating Officer.  Subsequently, David was promoted to Chief Executive Officer.  David is responsible for the leadership of the Company with the world headquarters in Dallas and operations in almost 40 international markets.  Mary Kay develops, tests, manufactures and packages the majority of its own products at state-of-the art plants in Dallas and in China.

David is a member of the Mary Kay Inc. Board of Directors.  He also is a past Board Chair of the Direct Selling Association as well as a member of the Personal Care Products Council (PCPC) Board and the World Federation of Direct Selling Association CEO Council.  David serves or has served on numerous civic boards, including The Nature Conservancy, the Southwestern Medical Foundation and the Dallas Citizens Council. 

He is a graduate of Clemson University.  David earned his MBA from the University of South Carolina, where he was designated the outstanding MBA candidate, and in 2008 received USC’s Moore School of Business Distinguished Alumnus Award.

Jessica Honegger, Founder and Co-Chief Executive Officer, Noonday Collection

Jessica Honegger is an award-winning social entrepreneur with a passion for catalyzing others to step outside their comfort zones and live lives of purpose. Honegger is the founder and co-CEO of Noonday Collection, a fast-growing social impact fashion brand dedicated to designing and selling an inspired collection of jewelry and accessories made by Artisans in vulnerable communities. By harnessing a passionate community of social entrepreneurs called Ambassadors who sell Noonday’s accessories at Trunk Shows in their communities, Noonday has been able to create dignified jobs for over 4,400 Artisans. Noonday Collection was featured in Inc. magazine’s 2015 list of the 5,000 fastest growing companies in America at number 45. Jessica won the Ernst and Young Entrepreneur of the Year for central Texas in 2017. Jessica’s first book Imperfect Courage launched on August 14th, and is available for sale wherever books are sold.

Dr. Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Emory University

Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University and has published widely across the top academic journals in marketing and management science.  In 2010 she co-launched the Marketing Analytics Center, and is a former faculty member at the MIT Sloan School of Management and the Wharton School.  She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. She is currently a co-editor at Marketing Letters.  In 2016, she received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence and was named a fellow at the Institute for the Study of Business Markets (ISBM) at the Pennsylvania State University and the Direct Selling Education Foundation (DSEF). 

Calvin Jolley, Vice President, Communications, 4Life Research

Calvin has twenty-five years of experience in direct selling—with fifteen of them at 4Life. As Vice President of Corporate Communications, he develops and executes messaging and executive strategy to key constituencies in the areas of public relations, press and media, corporate social responsibility, industry partnerships, government affairs, and internal communications. He sits on the Direct Selling Education Foundation Board of Directors and serves as a long-standing member of the DSA Communications Committee.

Dr. Jeff Kaufman, DSA Industry Research Committee Chairman

Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides via the surveys conducted with Isagenix customers and analyses of consumer and business trends. 

Previously, Dr. Kaufman worked for Avery Office Products Printable Media Division, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.

George Kelemen, President and Chief Executive Officer, Texas Retail Association

George Kelemen joined TRA as President and CEO in November of 2015. He returned to Texas after 11 years in Washington, DC, working in senior leadership positions for several of the largest and most influential associations in America. Most recently, George served as the Senior VP of Government and Political Affairs at Airports Council International — North America (ACI-NA), the trade association representing commercial airports in the U.S. and Canada. He served as ACI-NA’s chief lobbyist and led the development strategies to influence congressional and legislative actions affecting airports and the aviation industry, particularly ACI-NA’s work with Congress’ leadership.

Scott Kramer, President and Chief Executive Officer, Multibrain

Scott Kramer is considered a pioneer in developing and producing integrated/multi-platform strategies for entertainment, media, and consumer brands. His credits run the gamet of television, film, digital, publishing and large-scale live event.Kramer currently serves as Chief Brain at Multibrain, an award winning software company focused on building Social Software, simplified, for the Direct Selling industry. Kramer is also a popular keynote speaker on Social Media and travels the US speaking to a variety of businesses.

Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media.

Prior to his tenure at IMG, Kramer served as President & CEO for Intersection Entertainment in LA. His accomplishments there included leading strategic development and execution for Warner Bros., American Idol, Fremantle Media and 19 Entertainment, and creating revenue-generating brand extensions for a multitude of entertainment properties.

Kramer was also responsible for creating and producing Force of Nature, one of the largest Tsunami Benefit Concerts in the world, in Kuala Lumpur, Malaysia, which raised over $8M for Tsunami victims.

As an Agent/Consultant for Creative Artists Agency (CAA) in Los Angeles, CA, Kramer was tasked with developing integrated brand extensions and multi-million dollar sponsorship programs across multiple divisions of CAA.

Previously, Kramer served as the President for BUZZ, Inc. in LA, supervising all sales and marketing, brand development, editorial, creative and financial activities for the company's monthly lifestyle magazine. He successfully built the brand to be one of the fastest growing regional publications in the country.

Kramer has received numerous awards, including the AAAA Advertising Excellence Award and most recently the Creative City Award for Communications.

Kramer graduated from Purdue University with his BA in Communications. He has also completed coursework from UCLA in Emerging Technologies in Communication and Advanced Advertising Studies from the AAAA Institute.

Doug Lane, Principal, Director of Research, Lane Research

Doug  Lane is the founder of a boutique fundamental equity research firm focusing on companies that employ a direct to consumer business model.  His proprietary financial modeling coupled with decades of experience and contacts in the space help provide alpha to interested investors.  Over the years Doug has published equity research on dozens of branded consumer product companies across the market capitalization spectrum for both bulge bracket and boutique investment banks.

Experience includes:

  • 9 equity analyst awards during his 15 years as a publishing lead analyst at investment banks, including Starmine's #2 stock picker in 2011 for Household Durables & #1 earnings estimator in 2010 for Personal Products, and The Wall Street Journal's #1 stock picker in 2004 & 2006 for Household Products.

  • Financial TV appearances including CNBC and Bloomberg

  • Quotes in financial publications such as Wall St Journal, Investors Business Daily and Barron's, and newswires such as Reuters and the Associated Press

  • Chartered Financial Analyst since 1992 and member of the CFA Society Boston

  • FINRA Series 7, 63, 86 & 87

Mindy Lin, President and Founder, Damsel in Defense

Born with innate creativity, Mindy Lin’s past creative businesses have all helped set the stage for Damsel’s success and Mindy’s role as Chief Marketing Officer.

Mindy is happily married to her high school sweetheart, Jimmy, and together they have two fantastic kiddos. Mindy is known around the office for her love of alliteration and losing her car keys and cell phone (often in a trash can).

When she’s not thinking up new Damsel amazingness she enjoys shoe shopping, glamping with her family, and supporting her Dutch Bros. addiction.

Peter Marinello, Executive Director, Direct Selling Self-Regulatory Council

Peter C. Marinello is the Director of the Direct Selling Self Regulatory Council (DSSRC) and a Vice President of the Council of Better Business Bureaus, Inc. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993, later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic Retailing Self-Regulation Program (ERSP).  Peter has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy and financial services and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. Prior to joining NAD, Peter practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York as well as Nassau and Suffolk counties and is also admitted to New York’s Southern and Eastern District Courts of the United States. Peter received his bachelor’s degree at New York University and is a graduate of St. John’s University School of Law. Peter has been a member of the New York State Bar since 1988.

Dr. Greg Marshall, Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Associate Dean for Academics and the Academic Director for the Executive DBA Program. For three years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship, which each year recognizes one faculty member at Rollins College whose outstanding scholarly achievement or creative accomplishment has helped to bring national prominence to the College. He was previously on the faculty at TCU, Oklahoma State University, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Dr. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. Dr. Marshall has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Strategic Marketing, Introduction to Strategy, and Sales and Relationship Management). In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing ScienceIndustrial Marketing Management, and Journal of Business Research, among others. He is co-author of several textbooks that are widely used around the world: Marketing Management1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 11th ed. (Routledge, 2013), Contemporary Selling 4th ed. (Routledge, 2013), and Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published nearly 50 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships.

Dr. Marshall is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and also is a Fellow and Past President of the Society for Marketing Advances.


  • Marketing Strategy

  • Business Strategy

  • Marketing Management

  • Marketing Planning

  • Selling and Sales Management

  • Service Quality

  • Consumers

  • Retailing

Degrees Held

  • BSBA, University of Tulsa

  • MBA, University of Tulsa

  • Ph.D., Oklahoma State University