Direct Selling Education Foundation


The purpose of the Direct Selling Education Foundation is to engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option, and to teach the correct principles of direct selling.

To further support our overall mission, DSEF partners with professors and educators, primarily at the collegiate level, who are interested in including direct selling as a topic in their various curricula. We provide teaching content for educators and classrooms alike to facilitate this process. The Foundation also funds and sponsors direct selling-related research, often conducted by DSEF Fellows. And we host Campus Events throughout the year, which include classroom visits by direct selling company executives through our Speakers Bureau.