This full-day seminar - to be held on Sunday, June 4 from 8:00 a.m. - 5:00 p.m. - will provide a thorough understanding of the essentials of direct selling — the all-important “whats” and “hows” that go into a successful direct-selling business.

Taught by industry leaders, you will take away important information and answers to your most pressing questions. Come away with proven techniques and practical knowledge that will immediately enhance your understanding of this sales channel!

Add the DSA Direct Selling Boot Camp to your meeting registration today!


Sunday, June 4

8:00 a.m. - 9:00 a.m.

Continental Breakfast

Fuel up for a fund day filled with great education and networking!

9:00 a.m. – 9:30 a.m.

Direct Selling 101

Direct selling is the age-old method of conducting sales directly with an individual, away from a fixed-retail location. But there’s more to the story than the simple sale of products, and this sales channel is fundamentally different from other distribution channels.

Learn what accounts for those differences and how successful companies structure their operations around the unique philosophies associated with specific direct-selling principles. We’ll also discuss hiring the staff that can understand the differences and act appropriately on them.

Britney Vickery

Chief Executive Officer and Founder

Initials, Inc.

9:30 a.m. – 10:10 a.m.

What is a Compensation Plan

How your company compensates your salesforce is one of the most critical business decisions you’ll have to make. Whether you are starting your own enterprise or starting your career at an existing one, this session will provide the education you need to understand the basic principles and to refine your direct-selling compensation plan.

We’ll cover what parts of a plan will drive different behaviors, the role promotions should play without overriding your plan and the metrics at work in a particular product line that impacts how distributors are paid. Most importantly, you’ll see how one slight adjustment can cause a domino effect within your salesforce.

Andi Sherwood

Compensation Plan Specialist

Dan Jensen Consulting

10:10 a.m. – 10:40 a.m.

Developing Your Independent Salesforce

While you’re building your team, you need to know how to train and develop them too, so that your salesforce is geared up to recruit more sellers and is motivated to sell your products for a long, long time. We’ll tackle the basics of creating field-development programs that foster and develop growth, leadership skills and ethical behaviors.

We’ll discuss how to move your first-level salesforce into leadership and set performance standards. Included in this discussion will be ways in which your company can implement fun and appealing training methods to get your salesforce excited about their businesses, and why inspiration and recognition are crucial to your company’s long-term success.

10:40 a.m. – 11:15 p.m.

Social Media for Start-ups

Social Media can be a time-consuming beast, and time comes at a premium for a newly launched enterprise.

We’ll explore the social media musts to get you on the right track to manage your consultant community, including:

  • The nuts and bolts of managing your consultant community pages
  • Interacting with the public and keeping your consultants from being vultures
  • Avoiding the negative Nancy rabbit hole
  • Using social media for motivation, recognition and real-time updates

Ingrid Wold

Field Development Director

Damsel in Defense

11:15 a.m. – 11:45 a.m.

A Crash Course in Direct Selling Law

Similar to finance, the way to make sure your company has the legal support it needs is to retain a knowledgeable attorney who knows the ins and outs of direct selling law.

But you still need to know the basics, and that’s exactly what this session will provide. We’ll specifically dig in to:

  • The impact of the independent contractor status in your field
  • Promotion dos and don’ts
  • What federal regulation says about product and opportunity claims


John Webb

Associate Legal Counsel and Senior Director, Government Relations

Direct Selling Association

11:45 a.m. - 1:00 p.m.

Networking Lunch

Take a break with your peers and enjoy a plated lunch as you swap stories and share ideas!

1:00 p.m. – 2:00 p.m.

Finance: It’s More Than Just a Budget!

The first rule of financing is to hire an expert; but that doesn’t get you off the hook for knowing the inner workings of your company’s budget or the key operating indicators at work in this sales channel.

This session will cover the metrics you need to be mindful of in order to place your company on the right track for success instead of headed over the financial cliff.

Asma Ishaq

President, Collagen Sciences, Chief Industry Relations Officer

Modere USA

2:00 p.m. – 2:30 p.m.

Building Your Business – Internal Structure

While the success of your business is largely determined by the members of your field, your internal staff plays a major role in the development of your company’s culture.

During this session, you’ll have the unique opportunity to hear how this company developed effective operating procedures from the start and consistently attracts team members who have supported the company’s vision as it has expanded.

Joan Hartel

President and Owner

Vantel Pearls

2:30 p.m. – 3:00 p.m.

Implementing Operational Systems

Gone are the days of scheduling books, manual lists, calculators and hand-written letters. Your 21st century business cannot run without technology, but that doesn’t mean you need every bell and whistle before you launch.

Our expert will walk you through the must-haves and can-waits to ensure your company is fully operational while taking practical considerations into account.

Carrie Charlick

Chief Executive Officer

Essential Bodywear

3:00 p.m. – 3:15 p.m.

Refreshment Break

Pause to take care of business or enjoy a refreshing snack before the final Direct Selling Boot Camp sessions!

3:15 p.m. – 4:15 p.m.

Play to your Strengths

Learn how to take what you’re good at and hone in on those skills rather than wasting time on things that are not in your wheel house.

Our facilitator will help us look at our individual personality types and how we can learn to “shine our talent” to live a more fulfilling life and focus on things that we can contribute best for our personal and business success.

Jessica Butts

Chief Executive Officer and Founder

4:15 p.m. – 5:00 p.m.

Wish I’d Known…

Make the most of this opportunity to learn as successful direct-selling executive shares:

  • Critical learning opportunities
  • Lessons learned putting theory into action
  • Operations and inspirational moments that have served as motivators to future success

Heidi Leist

Founder and Chief Executive Officer

Lemongrass Spa Products

Holly Wehde

Owner and Chief Executive Officer

Trades of Hope


Registration is now open!