This full-day seminar - to be held on Sunday, June 4 from 8:00 a.m. - 5:00 p.m. - will provide a thorough understanding of the essentials of direct selling — the all-important “whats” and “hows” that go into a successful direct-selling business.
Taught by industry leaders, you will take away important information and answers to your most pressing questions. Come away with proven techniques and practical knowledge that will immediately enhance your understanding of this sales channel!
Add the DSA Direct Selling Boot Camp to your meeting registration today!
Sunday, June 4
8:00 a.m. - 9:00 a.m.
Fuel up for a fund day filled with great education and networking!
9:00 a.m. – 9:30 a.m.
Direct Selling 101
Direct selling is the age-old method of conducting sales directly with an individual, away from a fixed-retail location. But there’s more to the story than the simple sale of products, and this sales channel is fundamentally different from other distribution channels.
Learn what accounts for those differences and how successful companies structure their operations around the unique philosophies associated with specific direct-selling principles. We’ll also discuss hiring the staff that can understand the differences and act appropriately on them.
Chief Executive Officer and Founder
9:30 a.m. – 10:10 a.m.
What is a Compensation Plan
How your company compensates your salesforce is one of the most critical business decisions you’ll have to make. Whether you are starting your own enterprise or starting your career at an existing one, this session will provide the education you need to understand the basic principles and to refine your direct-selling compensation plan.
We’ll cover what parts of a plan will drive different behaviors, the role promotions should play without overriding your plan and the metrics at work in a particular product line that impacts how distributors are paid. Most importantly, you’ll see how one slight adjustment can cause a domino effect within your salesforce.
Compensation Plan Specialist
Dan Jensen Consulting
10:10 a.m. – 10:40 a.m.
Developing Your Independent Salesforce
While you’re building your team, you need to know how to train and develop them too, so that your salesforce is geared up to recruit more sellers and is motivated to sell your products for a long, long time. We’ll tackle the basics of creating field-development programs that foster and develop growth, leadership skills and ethical behaviors.
We’ll discuss how to move your first-level salesforce into leadership and set performance standards. Included in this discussion will be ways in which your company can implement fun and appealing training methods to get your salesforce excited about their businesses, and why inspiration and recognition are crucial to your company’s long-term success.
10:40 a.m. – 11:15 p.m.
Social Media for Start-ups
Social Media can be a time-consuming beast, and time comes at a premium for a newly launched enterprise.
We’ll explore the social media musts to get you on the right track to manage your consultant community, including:
- The nuts and bolts of managing your consultant community pages
- Interacting with the public and keeping your consultants from being vultures
- Avoiding the negative Nancy rabbit hole
- Using social media for motivation, recognition and real-time updates
Field Development Director
Damsel in Defense
11:15 a.m. – 11:45 a.m.
A Crash Course in Direct Selling Law
Similar to finance, the way to make sure your company has the legal support it needs is to retain a knowledgeable attorney who knows the ins and outs of direct selling law.
But you still need to know the basics, and that’s exactly what this session will provide. We’ll specifically dig in to:
- The impact of the independent contractor status in your field
- Promotion dos and don’ts
- What federal regulation says about product and opportunity claims
Associate Legal Counsel and Senior Director, Government Relations
Direct Selling Association
11:45 a.m. - 1:00 p.m.
Take a break with your peers and enjoy a plated lunch as you swap stories and share ideas!
1:00 p.m. – 2:00 p.m.
Finance: It’s More Than Just a Budget!
The first rule of financing is to hire an expert; but that doesn’t get you off the hook for knowing the inner workings of your company’s budget or the key operating indicators at work in this sales channel.
This session will cover the metrics you need to be mindful of in order to place your company on the right track for success instead of headed over the financial cliff.
President, Collagen Sciences, Chief Industry Relations Officer
2:00 p.m. – 2:30 p.m.
Building Your Business – Internal Structure
While the success of your business is largely determined by the members of your field, your internal staff plays a major role in the development of your company’s culture.
During this session, you’ll have the unique opportunity to hear how this company developed effective operating procedures from the start and consistently attracts team members who have supported the company’s vision as it has expanded.
President and Owner
2:30 p.m. – 3:00 p.m.
Implementing Operational Systems
Gone are the days of scheduling books, manual lists, calculators and hand-written letters. Your 21st century business cannot run without technology, but that doesn’t mean you need every bell and whistle before you launch.
Our expert will walk you through the must-haves and can-waits to ensure your company is fully operational while taking practical considerations into account.
Chief Executive Officer
3:00 p.m. – 3:15 p.m.
Pause to take care of business or enjoy a refreshing snack before the final Direct Selling Boot Camp sessions!
3:15 p.m. – 4:15 p.m.
Play to your Strengths
Learn how to take what you’re good at and hone in on those skills rather than wasting time on things that are not in your wheel house.
Our facilitator will help us look at our individual personality types and how we can learn to “shine our talent” to live a more fulfilling life and focus on things that we can contribute best for our personal and business success.
Chief Executive Officer and Founder
4:15 p.m. – 5:00 p.m.
Wish I’d Known…
Make the most of this opportunity to learn as successful direct-selling executive shares:
- Critical learning opportunities
- Lessons learned putting theory into action
- Operations and inspirational moments that have served as motivators to future success