Chris MacArthur

Senior Legislative Assistant

for Rep. John Moolenaar (MI-04)

Chris MacArthur currently serves as Senior Legislative Assistant for Rep. John Moolenaar (MI-04). In that capacity, he assists in the development of the Congressman’s legislative initiatives and efforts on the House Committee on Appropriations, as well as monitoring the legislative activity of the office staff. His primary areas of focus include budget, defense, homeland security, transportation and infrastructure, and veterans affairs. In addition, Chris assists the Congressman in his role as a member of the Appropriations Subcommittee on Financial Services and General Government, which appropriates funds for the Judiciary, Department of the Treasury, Federal Trade Commission, Federal Communications Commission, Executive Office of the President and over twenty additional agencies.  

Chris has served Moolenaar in various capacities since 2013 including, managing Constituent Relations in the Michigan State Senate and Campaign Manager in 2016. Chris is a native of Michigan and earned his Bachelor of Arts from Michigan State University.

Mike Telliga

Chief of Staff

for Rep. John Moolenaar (MI-04)

Mike Telliga currently serves as Chief of Staff for Rep. John Moolenaar (MI-04). In that capacity, he oversees all of the Congressman’s media communications, constituent relations, and staff. He also has oversight all the Congressman’s legislative initiatives and efforts on the House Committee on Appropriations. This includes the subcommittees on Labor, Health and Human Services, and Related Agencies, as well as Financial Services and General Government, and Legislative Branch.

Previously he served as Deputy Chief of Staff and Legislative Director to Moolenaar.

Further, he served Moolenaar as Chief of Staff in the Michigan Senate. In the Senate, Moolenaar was chairman of the Michigan Senate Appropriations Subcommittee on Community Health – the State’s largest single budget with oversight over all state health programs and spending. Prior to joining the Michigan State Senate, Telliga worked for the Midland Area Chamber of Commerce in Michigan, where he served as Director of Government Affairs and Special Projects, advocating on behalf chamber members. 

Raised near Flint, Michigan, Telliga earned his Bachelor of Arts from the University of Arizona. After graduation, Telliga returned to Michigan to work in the Michigan House of Representatives. Later, he also held positions at the Michigan Republican Party and the United States House of Representatives.

Rep. Tony Cardenas (D-CA)

United States Congressman

Raised by hard-working immigrant parents, Tony Cárdenas was brought up with simple ideals – that integrity and dedication were the keys to success. These are the qualities that he has brought to his career as a public servant, and he continues to offer that today as a United States Congressman.

Rep. Cárdenas was first elected to the United States House of Representatives in 2013 for the 113th Congress (2013-2014) and has represented California’s 29th district since. Now in the 114th Congress (2015-2016), Rep. Cárdenas sits on the prestigious House Committee on Energy and Commerce, which he was elected to in his first term. The Committee on Energy and Commerce is the oldest of the ‘authorizing’ committees in the House. In addition to being a member of Congress’s most established committee, Rep. Cárdenas is a member of House Democratic Leadership, elected by the entire Democratic Caucus to serve as the Caucus Leadership Representative, a voice for members who have served five terms or less.

While only serving in Congress for two terms, Rep. Cárdenas has committed to bringing awareness and change to the issues most important to the San Fernando Valley and its families. He has been recognized locally and nationally for his stance on common sense gun reform, juvenile justice, and championing solutions that will make the U.S. economy even stronger to bring better-paying jobs to the American people.

For instance, following the Pulse Nightclub shooting in 2016, Rep. Cárdenas reaffirmed his stance on national issues by pushing Congress to act on a resolution he introduced on the House floor during the 114th Congress. The resolution, H.Res 694, or the Moment of Silence resolution, would amend the rules of the House of Representatives to require that a standing committee hearing be held whenever there is a moment of silence in the House following a tragedy.

And when it comes to America’s youth, Rep. Cárdenas has been a steadfast champion and noted for introducing HR 5100, or the At-Risk Youth Medicaid Protection Act of 2016, during his second term in office. This bill, which has a companion bill in the Senate as led by Sen. Chris Murphy (CT) and Sen. Cory Booker (NJ), would ensure much-needed health and mental care coverage for youth upon reentering the community from incarceration. The resolution acted as an extension of his work within the bipartisan Crime Prevention and Youth Development Caucus, which he co-founded along with Rep. David Reichert of Washington during the 113th Congress. During the 113th Congress, Rep. Cárdenas also founded the bipartisan Congressional Student-Athlete Protection Caucus along with Rep. Charlie Dent of Pennsylvania, underscoring his dedication to fostering America’s youth through bicameral support.

And when it comes to bringing solutions for a stronger economy and more jobs, Rep. Cárdenas launched the Connecting the Americas Caucus, along with Rep. Carlos Curbelo in 2015. The caucus focuses on strengthening relationships and business opportunities between the United States and Central and South American countries. Rep. Cárdenas is also a member of: the Congressional Caucus on Armenian Issues; the Congressional Hispanic Caucus; the Congressional Veterans Jobs Caucus; the LGBT Equality Caucus; and the Small Business Caucus, amongst many others.

Before representing California’s 29th district in Congress, Rep. Cárdenas was first elected to the California State Assembly in 1996. He went on to serve three terms in the assembly and was later elected to the Los Angeles City Council, in 2003. An engineering degree and a business background prepared him for the day-to-day duties of an elected official, while his experience allowed him to find practical and realistic solutions to difficult problems. Born in Pacoima, Rep. Cárdenas was raised with ten brothers and sisters and still resides in the San Fernando Valley with his wife, Norma, and their children.

Having served over 20 years in public office, Rep. Tony Cárdenas made history, becoming the first Latino elected to represent the San Fernando Valley in the United States Congress. He will continue his passionate commitment to the community in Washington.

Jason Bercovitch

Jason Bercovitch

Field Representative

Office of Rep. Scott Peters (D-CA)

Jason Bercovitch was born in Madison, Wisconsin, raised in San Juan, Puerto Rico, and graduated from the University of California, Riverside with a Bachelor of Arts in Business Economics and a minor in Political Science. In 2010, Jason began his political career as an intern for Congresswoman Susan Davis. Jason now works as a Field Representative for Congressman Scott Peters, where he has been since March of 2013, specializing in immigration, foreign affairs, and financial services. In addition to his work in politics, Jason was also a financial advisor for ten years with various financial institutions throughout San Diego County. Jason is fluent in Spanish and now resides in RB/Poway with his lovely wife and two kids.

Chris MacArthur

Senior Legislative Assistant

Office of Rep. John Moolenaar (R-MI)

Mike Telliga

Chief of Staff

Office of Rep. John Moolenaar (R-MI)

Stu Levine

Training Manager

Disney Institute

With over 20 years of training and development experience, Stu Levine brings a rich and diverse background to his clients as he helps them enhance the organizational culture and vibrancy of their organizations.

Prior to his time at Disney Institute, Stu spent 20 years working in the conservation education field, training wild animals, designing and delivering education programs, and managing education teams. He began his Disney career in 1997. During that time, he worked briefly as a third party contractor, and then at Disney University as part of the internal learning and development team, where he facilitated the company’s global orientation program as well as facilitation skills classes.

In 2000, he was asked to design and lead the newly created Animal Programs Education Team at Disney’s Animal Kingdom Lodge. Over the next nine years, Stu oversaw all aspects of the team including curriculum design, recruiting, training, and management of the team’s daily operations. The years spent in this role allowed him to practice and refine Disney’s leadership skills to create a cohesive, collaborative team, focused on consistent delivery of exceptional Guest experiences. His personal passion for education and employee development, on his team and beyond, led him to Disney Institute in 2010.

Stu is also an accomplished author, having published numerous books for young adults on topics ranging from wildlife, to biographies, to literary criticism. Prior to his work with Disney and conservation, he spent several years in the healthcare industry as a mental health worker, as well as in the retail industry.

In addition to receiving Disney’s Partners in Excellence award in 2003, Stu has a rich academic background, with undergraduate degrees in psychology, wildlife education, and exotic animal training and management. He also holds a masters degree in adult education and training, as well as a CPLP certification (Certified Professional in Learning and Performance) from the Association for Talent Development.

Stu thoroughly enjoys utilizing his diverse background to help clients raise the bar of their customer experience and employee culture.

Melissa Lynch

General Manager, Ambassador Program

Boisset Collection

Melissa has been involved with start-up companies most of her career in B2B, B2C, and H2H (human-to-human).  Today Melissa leads the direct sales division for Boisset Collection’s family of wineries headquartered in Napa, CA.

Melissa’s passion is helping others to turn their passion for wine into a flexible “lifestyle business”  and to help evolve the direct selling platform for next-generation entrepreneurs.

Willem Els

Vice President, Strategic Planning and Business Intelligence​

Thirty-One Gifts

Willem Els is a Strategy, Finance, and Business Intelligence executive who partners with CEOs and functional teams to build growing and sustainable businesses.

Willem has a proven record of success at The Walt Disney Company, Microsoft Corporation, and privately held companies such as Thirty-One Gifts. His global experience is from living and working in the United States and Canada, and collaborating with local management teams in Europe and Emerging Markets.

He has lead the Five Year business planning process in Fortune 500 companies and played a leading role in organizational evolvement in the digital, mobile, and data intelligence era. He has extensive experience in business expansion through brands, platforms, and new markets.

Willem holds a Bachelor of Commerce, specializing in Economics and Commercial Law. He enjoys travel with family and friends, and recently started to ski and learn more about Nordic sport.

John Thomas


Vorys, Sater, Seymour and Pease LLP

John is a partner in the Vorys Pittsburgh office and a member of the technology and intellectual property group. He has significant experience in IP litigation and prosecution.  He works closely with business owners to understand their concerns about protecting their major IP assets. John has counseled established national and international companies and startup companies on issues related to a broad range of IP issues including risk analysis, infringement/validity positions and opinions, ownership issues, due diligence investigations and agreements.

John has been lead counsel and argued in more than 25 cases and contested hearings, including both trial and appellate courts involving patent, trademark, trade secret, copyright and breach of contract cases.   John’s practice also includes the preparation and prosecution of patents, copyrights and trademarks.  He has prepared patents for clients in a number of technical areas including HVAC ventilation; builder’s hardware; dental and medical surgical devices; power generation; medical imaging; pharmaceuticals; coal and natural gas; drilling equipment; physical therapy devices; nanoparticles, novelty consumer goods; and lighting devices.

Notable experience includes:

  • Obtaining a preliminary injunction for misappropriation of a trade secret for a recipe
  • Defending a preliminary injunction at the Superior Court of Pennsylvania
  • Lead trial counsel in Patent litigation for HVAC ductwork
  • Lead trial counsel in Copyright litigation for computer software
  • Lead trial counsel in Trademark litigation for a Financial institution
  • Lead counsel in successful hearings at the Patent Trial and Appeal Board for both ex-parte appeals and inter-parte proceedings
  • Arguing for an affirmance of a motion to dismiss based on 35 U.S.C. 101 invalidity of 5 Patents at the Court of Appeals for the Federal Circuit
  • Lead counsel in successful proceedings at the Trademark Trial and Appeal Board for both ex-parte appeals and inter-parte proceedings
  • Obtaining jury verdict and attorneys fees award totaling $10 million in patent infringement case

Throughout his career, John has helped clients with the drafting of licenses for intellectual property, assignments of intellectual property, covenants not to compete, non-solicitation agreements, settlement agreements, ownership agreements, likeness release, video production agreements and naming rights agreements.

John is an IP law professor at Carnegie Mellon University. He is also a member of the American Bar Association, the Pennsylvania Bar Association, the Allegheny County Bar Association and the Pittsburgh Intellectual Property Law Association.

John received his J.D. cum laude from Duquesne University School of Law and his B.S. in chemistry from Indiana University of Pennsylvania.


Andrea Gregg

Senior Counsel

AdvoCare International, LP

Andrea Gregg is a Senior Counsel at AdvoCare International, a health and wellness company based in Plano, TX.

Andrea applies her passion for business and background in consumer law and commercial litigation to help build towards the company’s strategic goals, focusing her practice on regulatory, advertising, independent contractor compliance and litigation management. She has proudly served AdvoCare for five years.

Andrea graduated with her bachelor’s degree from Texas Tech University, and received her Juris Doctorate from the University of Houston Law Center. She currently lives in Dallas, Texas, with her husband and fellow attorney Rebby and their feisty golden retriever puppy Quinn.

Adam Sherman


Vorys, Sater, Seymour and Pease LLP

Adam is a partner in the Vorys Cincinnati office and a member of the technology and intellectual property group. He focuses his practice on trademark and copyright protection, unfair competition, brand protection, internet defamation, and commercial litigation. Adam also has experience handling cases that involve contract disputes, trade secrets, torts, privacy issues and fiduciary duties.  He also serves as co-editor of the Online Seller Enforcement blog.

His notable experience includes:

  • Successfully settled copyright litigation brought by a company against a large juvenile product manufacturer
  • Obtaining a dismissal with prejudice for the defendant in a case involving the alleged theft of a trade secret
  • Representing a manufacturer of skin care in online product diversion and brand protection issues
  • Successfully representing financial-services clients in appeals of consumer-related claims
  • Representing multiple defendants in one of the largest patent infringement multidistrict litigation cases in history, which involved approximately 200 defendants and a portfolio of more than 50 patents in the field of automated call center technology relating to automated attendant, automated call distribution, voice response unit, computer telephone integration and speech recognition

Adam is an adjunct professor at Northern Kentucky University, where he teaches intellectual property law.

Adam is a member of the Ohio State Bar Association and the Cincinnati Bar Association.

Adam received his J.D. from the New York University School of Law and his B.A. with high honors from the University of Michigan.

Tyler Whitehead

President, Americas & Pacific Region

Nu Skin Enterprises

Tyler Whitehead is the president of the Nu Skin Americas & Pacific Region, including the United States, Canada, Argentina, Mexico, Colombia, Chile, Australia and New Zealand.

 Immediately prior to his appointment, Tyler served as Vice President of Sales and Operations for the Americas Region. He also formerly served as a vice president and as general counsel for both Pharmanex and Nu Skin.

 Whitehead joined Nu Skin Enterprises in 2004 as general counsel of Pharmanex. Prior to joining Nu Skin, he was an attorney in private practice specializing in corporate, finance and securities law. Whitehead earned his bachelor’s degree from Idaho State University and his Juris Doctorate from Willamette University College of Law.

Debra Fisser

Sales Vice President

AdvoCare International, LP

Deb has been with AdvoCare for more than 12 years, helping train and support the AdvoCare Distributors across the country. She started in direct sales in 1977 as a Distributor with Tupperware and grew her business to the top levels in the country for almost 30 years. In 2006 she started at the corporate office at AdvoCare, to help leaders in the field grow their businesses. She has advised many of the top leaders at AdvoCare and has a passion for continued commitment to believing in people before they believe in themselves. Deb best role is as a wife, mother and grandmother! She has four grown children, 4 grandchildren and lives in Seattle, Washington with her husband Humphrey.

Jay Schwartz

Executive Director of Insights & Marketing Intelligence

New Avon LLC

Jay Schwartz is the Executive Director of Insights & Marketing Intelligence at New Avon LLC and is responsible for all consumer insights and marketing analytics initiatives.

Jay’s strong business acumen and leadership skills encourage collaboration and foster indispensable partnerships across functional lines to drive the integration of fact-based insights. His proven track record of leading cross-functional, globally based insight and analytic teams has been demonstrated by exceptional delivery of strategic and tactical level insights through the management of consumer driven analytics, shopper and product testing teams with a strict focus on driving revenue and profit optimization.

Jay has been consistently recognized for his proactive style, ability to motivate and integrate-teams, interpersonal skills, delivery of high quality results and presentations and ability to build partnerships and influence at all levels of an organization, particularly with senior leaders.

Prior to joining New Avon LLC, Jay held the position of Senior Director, Consumer Insights at VF Corporation.   Prior to VF Corporation, Jay was Vice President, Global Consumer Insights and Product Testing at Avon Products, Inc. Before Avon Products, Jay was Director, Strategy & Insights at Pepsi Cola focusing on Brand Pepsi, Mountain Dew and Aquafina. Prior to Pepsi Cola, he was Director, Consumer Research at Diageo after spending several years at Philip Morris USA.

Jay holds a Bachelor’s Degree in Psychology from the State University of New York at Binghamton and a Ph.D. in Applied Research and Evaluation from Hofstra University.

Michael Dominguez

Senior Vice President & Chief Sales Officer

MGM Resorts International

Thomas Cohn

Interim General Counsel

New Avon LLC

Thomas Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc. A member of the Personal Care Products Council, the Company sells a variety of cosmetics and beauty products, jewelry, fashion and home products through a direct sales model. New Avon LLC is a stand-alone, private company, building on the heritage of Avon Products. Mr. Cohn provides legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. In addition, he works closely with marketing colleagues and is responsible for claim substantiation and challenges, product labeling review, promotions/sweepstakes/contests, contract drafting and advertising review, including TV, print, brochure, online/digital marketing and social media. He also advises on product innovation, pricing and other merchandising matters, as well as ensuring compliance with regulatory requirements, including the FTC, FDA and other federal and state regulatory agencies. Mr. Cohn also provides legal support in the area of intellectual property, including managing trademarks, such as clearance, prosecution, registration, portfolio management, as well as licensing for the product lines and advising on day-to-day trademark matters, domain names, copyrights, rights of publicity, and patents, as needed. He also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs. As General Counsel of Atlantic Coast Brands, a direct response cosmetics company, Mr. Cohn handled all legal matters, including new product development, advertising, marketing and promotions, intellectual property, litigation, business partnerships and regulatory compliance. As Deputy General Counsel, Regulatory at NBTY, a leading global vertically integrated manufacturer, marketer and distributor of nutritional supplements worldwide, under many Company and third party brands with over 22,000 products, Mr. Cohn coordinated all local, state, federal and international regulatory compliance. After leaving FTC, Mr. Cohn served as of counsel at Venable LLP, where he counseled companies on federal and state consumer protection regulatory compliance and represented them in FTC and state AG investigations and law enforcement actions. As Director and Assistant Director of FTC’s Northeast Region, Mr. Cohn managed antitrust and consumer protection investigations and law enforcement actions, and local and regional outreach efforts to educate consumers, businesses, and law enforcement agencies on fraud identification and avoidance, and how to comply with antitrust and consumer protection laws enforced by FTC. Mr. Cohn also served the FTC as Counselor to the BCP Director and Senior Attorney in the Division of Marketing Practices. Mr. Cohn is admitted to practice in New Jersey, New York and Massachusetts and graduated from Yale College and Boston University School of Law. He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.

Joshua Foukas

Executive Vice President of Legal

USANA Health Sciences, Inc.

Joshua Foukas is executive vice president of legal and investor relations at USANA Health Sciences, Inc. In this role, he is responsible for managing USANA’s corporate legal and investor relations departments. This includes overseeing USANA’s SEC reporting and corporate governance matters, mergers and acquisitions, international legal matters and business development activities. His oversight of the investor relations department includes managing the company’s information disclosure process and relationship with sell-side analysts and institutional investors. Foukas has also served as vice president of finance at USANA.

Prior to joining USANA, Foukas served as corporate counsel at NPS Pharmaceuticals, Inc., a public biopharmaceutical company. He began his career as a corporate securities attorney at a large regional law firm in Salt Lake City.

Andy Henriquez

Strategic Storytelling Expert

Andy Henriquez, also known as the “Master Storyteller”, is a business storytelling coach, keynote speaker and author of the game changing book, Show Up For Your Life. A sought-after speaker, Andy has been featured in the Huffington Post, Black Enterprise, and has made several national television appearances. Andy trains leaders, executives, and entrepreneurs how to Unlock the Power of Story to elevate their brand, build greater connection and increase revenue. Some of his past clients include Office Depot, Accenture, NASA, Pratt & Whitney, and Bacardi to name a few. Whether standing on stage and captivating an audience or conducting workshops and trainings, Andy is known for transforming audiences. When he’s not on stage, Andy loves spending time with his wife Casandra and his new born daughter Ava Skye.

Jeffrey Kaufman Ph.D.

Director, Customer and Field Insights

Isagenix International

Jeff Kaufman, Ph.D., Director, Customer & Field Insights, Isagenix International

Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides from primary research and analyses of consumer and business trends.

Jeff is the Immediate Past Committee Chair of the DSA’s Industry Research Committee. Previously, Dr. Kaufman worked for Avery Office Products, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.

Rep. John Moolenaar (R-MI)

United States Congressman

Congressman John Moolenaar represents the residents of Michigan’s Fourth Congressional District. He is currently a member of the House Appropriations Committee. 

Moolenaar brings years of leadership experience in the private and public sectors to Congress. He has worked as a chemist and business development director, and as an administrator at Midland Academy of Advanced and Creative Studies. 

As a public servant, Moolenaar has been elected to the Midland City Council, the Michigan House of Representatives, and the Michigan Senate. Moolenaar was born and raised in Midland, where he now lives with his family. He has a bachelor’s degree in chemistry from Hope College and a master’s degree in Public Administration from Harvard University.

Roger Barnett

Chairman & Chief Executive Officer

Shaklee Corporation

Mr. Barnett is the Chairman and CEO of Shaklee Corporation. Founded in 1956, Shaklee is the number one natural nutrition and green cleaning products company in the U.S., with more than 1.2 million members and distributors in the U.S., Japan, Mexico, Malaysia, Canada, Taiwan, and China. In 2000, Shaklee was the first company in the world to become Climate Neutral Certified to fully offset its carbon emissions.

Mr. Barnett began his career at the investment banking firm Lazard Freres & Co. He then organized an investment group to acquire control of Arcade, Inc., which he transformed into the largest sampling company in the world, expanding from a solely U.S. operation into a global business. He was also the founder and Chairman and CEO of, which was one of the first internet retailers in the cosmetics industry.

Mr. Barnett received his undergraduate degree from Yale College (Summa Cum Laude), his law degree from Yale Law School (Senior Editor, Yale Law Journal), and his MBA from Harvard Business School. Mr. Barnett has been selected as a Global Leader for Tomorrow by the World Economic Forum (Davos) and has also been selected as a Young Leader Fellow of the National Committee on U.S.-China Relations. Additionally, Mr. Barnett serves as a member of the Harvard and Yale Schools of Public Health Leadership Councils, the Yale University President’s Council on International Activities, the Board of Directors of the Elie Wiesel Foundation for Humanity, and the Advisory Board of 2004 Nobel Peace Laureate Wangari Maathai’s The Green Belt Movement.

Lou Bart

Managing Partner

DeepBlue Ideation

Lou Bart, Managing Partner of DeepBlue Ideation. He helps companies tell their stories well through modern video strategies and techniques using the power of mobile and social to create strong connections. Lou’s past experience in advertising and marketing agencies includes creating and managing campaigns for Direct Selling organizations, major retailers, financial services, healthcare and consumer product companies. Before he joined the agency side, Lou worked in marketing leadership roles for The Chicago Tribune, Abbott Labs and Kraft Foods.

Kirsten Aguilar

Senior Vice President of Marketing

SeneGence International

With close to 20 years of inside experience in direct sales and the beauty industry, Kirsten manages the sales and international expansion goals of SeneGence while overseeing a growing marketing, graphic design, and public relations team. She joined SeneGence in 2009 with a focus on leading its market and brand strategies. She has seen the company through recent years of unprecedented growth and is now fully focused on taking SeneGence into the future with a complete modernization of the branding and packaging portfolio. She, along with a dedicated Executive Team, makes it a daily priority to see the SeneGence mission of empowering women around the world to live life in love and abundance through careers that really work selling innovative beauty products that really work. Kirsten holds degrees in Communication with a special certificate in Public Relations and is also a board member of the nonprofit The Make Sense Foundation.

Jason Groves

Executive Vice President, General Counsel and Corporate Secretary


Jason L. Groves, Esq. is Executive Vice President, General Counsel and Corporate Secretary for Medifast, Inc. (NYSE: MED).  Jason has served as General Counsel since 2011 and from 2009 to 2015; he also served as a member of the Medifast board.  Previously, Jason spent ten years with Verizon and for most of those years he was the Assistant Vice President of Government Affairs for Verizon Maryland.  Jason has a Bachelor of Science degree, cum laude, in Hospitality Management from Bethune-Cookman University, and a Juris Doctor from North Carolina Central University School of Law.  He is a member of the New Jersey and District of Columbia bars as well as several bar associations.  Jason is an Army veteran and entered active duty as a direct commissioned Judge Advocate in the United States Army Judge Advocate General’s Corp (JAG).  Jason is married and resides in Maryland with his wife and two sons.

Jeremy Smuckler

Vice President of General Counsel, Corporate and Global Markets

ACN, Inc.

Jeremy Smuckler is VP General Counsel, Corporate & Global Markets, for ACN, Inc. Jeremy joined ACN in 2011 after serving a brief stint as a Federal District Court law clerk and then spending several years in private practice with McGuireWoods LLP in Charlotte. Jeremy currently leads ACN’s North America and corporate legal operations. He also advises the business in certain global markets. Jeremy attended Vanderbilt University, where he received both his undergraduate and law degrees.

James Bramble

Chief Legal Officer & General Counsel

USANA Health Sciences, Inc.

For more than 18 years, Jim has provided his legal expertise to USANA as chief legal officer and general counsel. He oversees many legal aspects of the company’s business practices, including Associate compliance, litigation, regulatory, market expansion, and government relations. Jim also presides over USANA’s charitable organization, the USANA True Health Foundation.

Kristina Swift

Vice President of Sales, North America

Isagenix International

Kristina has more than 20 years’ network marketing experience in sales and operations management in both the U.S. and Canada. Over the course of her career, Kristina has learned firsthand what is strategically needed for each group to cohesively work together and grow a company. That breadth of knowledge helped her to develop a proven track record for achieving top line sales objectives and revenue growth as an executive.

Kristina is an active runner, health enthusiast and mother of one.

Eric Marchant

Vice President Compliance & Assistant General Counsel

LifeVantage Corporation

Eric Marchant is the VP Compliance – Assistant General Counsel at LifeVantage.  In this role, Eric is responsible for the implementation, monitoring and enforcement of the company’s compliance initiatives in the US and in the company’s nine markets around the world.   

Prior to joining LifeVantage, Mr. Marchant was a senior sales executive at a number of companies in and outside of direct selling, including Senior Vice President of Sales and Marketing at Neways International (“Modere”) and Regional Sales Manager at The Southwestern Company (Southwestern Advantage).

 Mr. Marchant received his J.D. at Brigham Young University’s J. Reuben Clark School of Law and his B.A. degree from Southern Utah University.  He is an active member of the Utah State Bar Association and the Society of Corporate Compliance and Ethics (“SCCE”). He lives with his wife in Provo, UT.  

Erica Farage

Vice President, Political Affairs and Grassroots Advocacy

International Franchise Association

Erica Farage is Director of Political Affairs and Grassroots Advocacy for the International Franchise Association. Erica is responsible for elevating FRANPac, IFA’s political action committee which supports pro-business, pro-franchising candidates at the federal level as well as the association’s grassroots advocacy program, FranchiseCongress, which creates relationships and serves as a bridge between IFA’s membership and Members of Congress on issues of importance to the franchise small business community.

Prior to joining IFA in January of 2012 Erica was a Senior Director at The Herald Group, a public affairs firm representing a variety of clients including trade associations, corporations and coalitions supporting pro-business initiatives in Washington. Previously, she held several positions with the U.S. Chamber of Commerce’s Political Affairs division where she managed various aspects of the Chamber’s $20 million voter education, issue advocacy, get-out-the-vote and fundraising campaigns.

Erica received a bachelor’s degree in Political Science from The University of Richmond and a master’s degree from the George Washington Graduate School of Political Management. She resides in Washington, D.C.

Bernadette Chala

Chief Legal Officer

Arbonne International, LLC

Bernadette Chala joined the Arbonne team in 2012 and is now the Chief Legal Officer/General Counsel supporting the entire organization across seven countries.  Bernadette’s responsibilities include overseeing Arbonne’s day-to-day legal affairs, government relations and direct sales compliance, managing Arbonne’s intellectual property estate, overseeing marketing compliance, and supporting Arbonne’s Regulatory team and global product compliance and expansion.

Before joining Arbonne, Bernadette served as the General Counsel of American Sporting Goods/AVIA, a leading manufacturer and supplier of footwear and apparel, where she oversaw that company’s entire legal affairs and compliance efforts. She earned her Juris Doctor from UCLA School of Law and is an active member of the State Bar of California. Bernadette loves working at a company where she happily uses its products every day and would like to remind you that you are only as old as your skincare regimen.

Connie Tang

President and Chief Executive Officer

Princess House, Inc.

Connie Tang is the first woman President and CEO of Princess House since its founding in 1963. Since taking the helm at Princess House, Connie has led brand revitalization initiatives, operational excellence projects and technological infrastructure improvements to support growth with a largely Hispanic sales force base. Connie’s vision and leadership for long-term growth calls for a focus on: execution of technology advances to support a layered digital strategy to expand its customer reach; product innovation; and increasing market penetration/share. Princess House revenue is up by more than 50% since 2010 and is on pace to achieve its seventh consecutive year of growth.

Connie has previously held executive positions at JAFRA Cosmetics and BeautiControl. She has also served on the Direct Selling Association Board of Directors and as Chairman of the DSA Diversity & Empowerment Council. She is currently on the Board of Directors and Executive Committee of the Direct Selling Education Foundation.

Connie has been named one of the Most Influential Women in Direct Selling by Direct Selling News Magazine, was named one of the Outstanding Top 50 Asian Americans in Business by the Asian American Business Development Center, and under her leadership, Princess House has been named as one of the Top 100 Women-Led Businesses in Massachusetts (2015, 2016).

Elizabeth Thibaudeau

Chief Executive Officer


Richard Goudis

Chief Executive Officer

Herbalife Nutrition

Richard P. Goudis is chief executive officer (CEO) of Herbalife Nutrition. As CEO, Goudis is dedicated to fulfilling the Company’s purpose to make the world healthier and happier. With his passions grounded in innovation, education and training, he sets the strategy for Herbalife Nutrition, overseeing all aspects of the company’s growth strategies, and ensuring that the Company continues to be recognized worldwide as a leading nutrition company. During his tenure at Herbalife Nutrition, Goudis has continuously proven to be among the most visionary, effective and collaborative leaders in the nutrition industry.

Prior to his role as CEO, Goudis served as the Company’s chief operating officer (COO) for 7 years and was responsible for building a global infrastructure that has created competitive advantages. His responsibilities included overseeing Worldwide Manufacturing Operations, Product Development, Quality Assurance & Control, Supply Chain & Strategic Sourcing, Warehousing & Logistics, Human Resources, Information Technology, Security & Safety, and regional Finance and Operations functions.

During Goudis’ tenure as COO, the Company expanded its Herbalife Innovation and Manufacturing (H.I.M.) facilities to five locations around the world and now manufactures approximately 65 percent of all products in-house, ensuring the highest levels of quality control. Under Goudis’ management, Herbalife Nutrition also grew its employee base to more than 8,000 worldwide.

When he joined the company in 2004, as chief financial officer (CFO), he played a lead role in the company’s initial public offering and listing on the New York Stock Exchange (NYSE), and led the successful Sarbanes-Oxley 404 attestation. He also oversaw the worldwide key technology implementations including Oracle and MicroStrategy.

Goudis has more than 30 years of finance and operations management experience and senior executive experience as vice president finance and chief operating officer of Rexall Sundown. While at Rexall Sundown, Goudis was a member of the executive management team. After the acquisition by Royal Numico, Goudis had operations responsibility for all of Numico’s North American assets including GNC, Rexall Sundown and Unicity.

A New York native, Goudis competes in triathlons, is an avid cyclist, and enjoys outdoor sports such as fishing and scuba diving. Goudis holds an undergraduate degree from the University of Massachusetts and an M.B.A. from Nova Southeastern.

Ruth Todd

Senior Vice President of Public Affairs

Nu Skin Enterprises

Ruth Todd currently serves as the Senior Vice President of Public Affairs for Nu Skin Enterprises. Prior to joining Nu Skin at the beginning of last year, she spent 25 years in the media as an award-winning journalist anchoring the news in Salt Lake City and Phoenix. She was also on the news for the ABC and CBS affiliates in Washington, D.C. Following her years in television news, she taught for four years in the Communications Department at Brigham Young University and spent three years working in LDS Church Public Affairs as a spokesperson. Ms. Todd has enjoyed many years of community involvement with The United Way, The American Cancer Society, The Huntsman Cancer Institute, The Huntsman Awards for Excellence in Education, Race for the Cure, Primary Children’s Medical Center, and many other organizations. She also served as the spokesperson for KSL’s “Family Now” initiative. She currently sits on community service boards and enjoys interacting with the wonderful people of Utah. Ms. Todd graduated from Brigham Young University with a degree in Communications.

Ryan Napierski


Nu Skin Enterprises

Ryan Napierski currently serves as Nu Skin’s president. Most recently he served as president of global sales and operations, president of Nu Skin’s North Asia region and president of Nu Skin Japan. Napierski has also served as vice president of business development and chief operating officer for the North Asia region. He has fulfilled multiple positions for Nu Skin since joining the company in 1995, including vice president of global business development, general manager for the United Kingdom, vice president of European business development and key account manager for United States executives. Napierski has a bachelor’s degree in business, a master’s degree in business administration from Duke University and a master’s degree in international business from Goethe Universitat in Germany.

Brett Blake

Chief Executive Officer

AdvoCare International, LP

Brett Blake, Chief Executive Officer, AdvoCare International, L.P. will share key principles he has learned to ensure success continues long after a young company’s hyper-growth phase ends.  Leveraging his entrepreneurial spirit and 25 years with multiple direct sales companies Brett will teach you how to tap your organization’s “natural networking” to build your sales force organically and lay the groundwork to help answer the field’s biggest question – “What Can I Say,” including how to close the sale with promises we can keep. 

Haya Ajjan Ph.D.

Associate Professor of Management Information Systems

Elon University

Haya Ajjan teaches data analytics and information systems courses in Elon’s undergraduate business and MBA programs. Dr. Ajjan has started the Center for Organizational Analytics at Elon University and was instrumental in developing the curriculum for M.S. in Management concentration in Organizational Analytics. She earned her MBA and PhD from the University of North Carolina at Charlotte’s Belk College of Business. Her research focuses on better understanding the impact of technology use on individuals, groups, and organizations. Dr. Ajjan’s research articles have appeared in national and international journals, such as Behaviour & Information Technology, British Journal of Educational Technology, the Journal of Marketing Theory and Practice, Journal of Enterprise Information Management. Additionally, she has presented at numerous national and international conferences, such as International Conference on Information Systems, Academy of Management, Academy of Marketing Science, and the American Conference on Information Systems.

Anne Aldrich


Artemis Strategy Group

Anne Aldrich applies her broad research experience and her passion for understanding what makes people tick to make Artemis Strategy Group’s research assignments into powerful tools for its clients.

Whether in support of marketing/communications strategy, tactical development or assessment efforts, new product development, or helping clients build research-based thought leadership programs, Aldrich is highly attuned to meeting client priorities. She has a BA from Indiana University.

Alan Alpert

Chairman and Chief Executive Officer

Smart Office Solutions, Inc.

Alan Alpert has been the name and face of Smart Office since the doors opened.

He is a consummate professional best known for his high integrity and incredible networking skills (not to mention the warm smile and friendly handshake). It is because of Alan’s vision that Smart Office is among the most well respected companies in the industry.

A common challenge among the team members is who can keep up with Alpert’s high energy at our events… and to no surprise, he always wins.

Mona Ameli


Take Shape For Life, Inc. - Medifast

Mona Ameli is President of Take Shape For Life, Inc. – Medifast. Since 2014, Ameli has helped turn around the largest division of Medifast (81% of total company) into a fully growing direct selling entity, including rebranding it to OPTAVIA™, which will provide product exclusivity to the Field, global acceptance and optimal positioning to continue to fuel the company’s growth.

Ameli has more than 19 years of experience in the direct selling industry within the Health & Beauty arena. Her successful career include cross functional, management and executive leadership roles working with some of the largest companies in our industry where she has successfully started, built, and expanded new business divisions, strategic growth plans, and global brands across the world.

Direct Selling News ranked Ameli among the Top 20 Most Influential Women in the Direct Selling Industry in 2012-2013. The National Diversity Council recognized Mona Ameli, as one of the Most Powerful and Influential Women in the state of California in 2013.

With a rich multi-cultural and multi-lingual background (speaks English, French and Spanish), Mona holds a Diploma of Economics and a Master of Business Administration & Management from University of Paris – Dauphine, as well as a Post-Master Degree in Marketing. Ameli is currently the Chairman of The Diversity & Empowerment Council on the board of the Direct Selling Association.

Andy Andrews

New York Times Best-Selling Author

The Traveler’s Gift – Seven Decisions that Work 100% of the Time

Andy Andrews, author of the New York Time’s bestselling The Traveler’s Gift and The Noticer, has impacted millions with his creative writing and speaking. An international sensation, Andy’s challenging personal message contains truths for those in all walks of life.

What call to action can possibly challenge four US Presidents, the Commander of the Allied Air Forces, General Schwarzkopf and Hall of Fame golfer Nancy Lopez? Could this same message cause every senior leader of the United States Air Force in Europe and the Middle East to assemble in one room – at one time – to listen? What life-changing thoughts could cause ninety-one year old Bob Hope to summon a writer to chat by the backyard swimming pool?

For 17 weeks, The Traveler’s Gift: Seven Decisions that Determine Personal Success, remained on the New York Times bestseller list. It has been translated into 20 languages, featured as ABC’s Good Morning America’s book of the month and sold millions of copies. The author, Andy Andrews, was hailed as a “modern day Will Rogers who has quietly become one of the most influential people in America” by the New York Times.

In his tale of one man’s search for meaning and success, Andrews captures three qualities most important to an individual’s growth – hope, faith, and perseverance. As the main character travels in time encountering seven historical figures, knowledge is imparted to the character and the reader. The Traveler’s Gift’s wisdom has spurred a teen version (The Young Traveler’s Gift,) journal, home study audio program and life-study curriculums now used in schools, mental health organizations and prisons.

Andy Andrews’ life was a typical American story until the age of 19. The loss of both parents – his mother to cancer and his father to an automobile accident – forever.

He recalls, “I took a bad situation and made it much worse.” Within a short span, he found himself homeless, a pier or garage often provided bed, and without direction. The dramatic change in circumstances forced Andrews to ask himself a simple question: “Is life just a lottery ticket or are there choices one can make to direct his future?” This very question fueled a search that led him to the local library.

After reading biographies of over two hundred great men and women, Andrews was challenged to consider, “Were they simply born this way? Or were there decisions made at critical junctures in their lives that led to success?” He resolved to determine the common denominators between each historical figure. The Seven Decisions were born, and the rest is history.

Many authors and communicators speak from their personal experience. Andy Andrews is shaped by his life path, but his message also carries the weight of hundreds of lives. Each of these past successes adds credence to the simple yet profound wisdom entertainingly presented by Andrews. With the wit of an entertainer and the gravitas of a powerful communicator, Andy Andrews is unique in today’s media driven world. He communicates to audiences from the heart.

Andy Andrews lives in Orange Beach, Alabama with his wife Polly and their two sons. His latest book, The Noticer, was released in April 2009.

Joseph Aquilina

Ethics & Compliance Counsel

Direct Selling Association

Joseph Aquilina is an attorney with the Direct Selling Association working  in ethics and compliance, legal affairs, government relations and regulatory matters. Prior to joining  DSA in June 2014, he worked in federal administrative and regulatory law. With more than ten years in Washington spanning private law firms as well the federal government, he brings a wide array of legal experience to DSA.

Originally from Los Angeles, CA by way of Cleveland, OH, Joseph resides Washington, D.C. Joseph obtained a Bachelor’s Degree  in History and Juris Doctor from the Catholic University of America where he was a member of the Journal of Communications Law. He  is admitted to Maryland and District of Columbia bars and serves as a member of public service committee for the Hispanic Bar Association for the District of Columbia.

Brian Bennett

Senior Director of Public Affairs and Advocacy

Direct Selling Association

Brian Bennett is the Senior Director of Public Affairs and Advocacy at the Direct Selling Association.  In this role, Brian directs and coordinates the government relations and legal teams in DSA’s federal and state lobbying efforts.  He determines legislative priorities, and has lead operational responsibility for state and federal government affairs activities and overall operation of the Government Relations department.  In this capacity, Brian also coordinates with the communications, ethics, and legal teams in support of DSA’s advocacy efforts.

Prior to joining DSA, Mr. Bennett held a variety of roles working in the federal government and at a national party with primary focus on electing state candidates.

Mr. Bennett received his J.D. from The Catholic University of America: Columbus School of Law and his B.A. from James Madison University.  He lives in Maryland with his wife, son, and dog.

Jonah Berger

Professor of Marketing

The Wharton School, University of Pennsylvania

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

Berger is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca‐Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.

Dirk Bloemendaal

Managing Counsel, Corporate Government Affairs


Leslie Blye, CMP

National Account Executive

Iacono Productions

An active participant in industry organizations such as the Direct Selling Association and Financial & Insurance Conference Planners, Leslie Blye supports clients in the corporate, association and public spaces to deliver an exceptional attendee experience.

Prior to joining Iacono, Blye worked in field sales management and product management in the financial services industry. Her years as both the client and the sales professional enables her to see an event environment from multiple perspectives – management, attendee and production company.

Blye earned her BA in English from the College of Charleston.

Jean-Charles Boisset


Boisset Collection

Jean-Charles Boisset was born into the world of wine in the village of Vougeot in Burgundy, France within view of centuries-old vineyards. As proprietor of Boisset Collection, Boisset continues the entrepreneurial spirit of his parents who founded the company in 1961.  He implemented organic and Biodynamic® farming at all of the family’s estate vineyards in Burgundy and California.

Today, the family collection includes wineries that share more than 18 centuries of combined winemaking.  Boisset leads the family firm with passionate commitment to fine wine, history, quality and a deep respect for the environment.

Decanter magazine has included Boisset on its “Power List” of the fifty most important people in the wine world since its inception, and was named “Innovator of the Year” by Wine Enthusiast Magazine. In March of 2017 Boisset and his wife Gina Gallo were honored with the prestigious Robert Mondavi Wine & Food Award for their contributions to the wine world and hospitality industry.

Lindsay Bomar

Senior Communications Manager

AdvoCare International, LP

Lindsay Bomar serves as the Senior Manager of Corporate Communications at AdvoCare International.

Bringing almost a decade of experience to the role, Bomar manages external communications, crisis communications, public relations and public affairs work for the company. She also works with the executive team on board communications and is a member of the AdvoCare Foundation team working on strategy, brand and messaging.

Prior to her work at AdvoCare, Bomar spent eight years in Washington, DC working in political communications and advocacy with several consulting firms and national political campaigns. She also spent two and a half years with Bloomberg Government where she led editorial content for policy-focused events, research promotion for analysts and media relations and logistics.

Bomar received her bachelor’s in communication and public affairs from Southern Methodist University and a master’s in public management from Johns Hopkins University. Bomar resides with her husband in Dallas, TX.

Traci Lynn Burton

Founder and Chief Executive Officer

Traci Lynn Jewelry

Whether she’s in her role as a motivational speaker, author or the owner and driving force behind the hugely successful direct sales company Traci Lynn Jewelry, Dr. Traci Lynn Burton continues to impact her consultants with her mission of “Passing the MIC” (Motivate, Inspire, Change Lives). “Passing the MIC” fuels her desire to motivate people to step out of their comfort zones, inspire them to greatness and to change their lives.

Dr. Lynn has grown her Fort Lauderdale-based business into a multimillion-dollar enterprise with currently more than 30,000 independent sales consultants in 48 states. Her goal is to continue to empower her consultants and create a legacy business.

Jessica Butts

Chief Executive Officer and Founder

Jessica Butts is CEO and Founder of where she helps inspire, motivate and educate people to “live their life from the front seat” using their innate abilities.

A professional coach and author of Live Your Life from the Front Seat,” she is also the author of the popular book, Live Your Life from the Front Seat. A retired psychotherapist, life/business coach, and Myers-Briggs expert, Jessica’s mission is to inspire others to accomplish magnificent things by embracing their innateness. She shares her message around the country in her sassy, no-holds barred, entertaining manner.

Leaving the corporate world after 15 years to start her own company has been the hardest and most rewarding challenge of her life. As an ENFJ, Jessica thinks outside the box, leads with her heart and is obsessively organized. She’s passionate about personal development, traveling, deep connections with those in her life, and helping others be unapologetically who they are!

Dr. Bonnie Canziani

Associate Professor, Bryan School of Business and Economics

University of North Carolina at Greensboro

Dr. Bonnie Canziani holds a Ph.D. from Cornell University in Hotel Administration. She is a faculty member at the University of North Carolina Greensboro, Bryan School of Business and Economics, specializing in the management of customer service relationships and business profitability in various sectors including hospitality, tourism, and transportation.

Since 2001, Dr. Canziani has been involved in marketing and business research focused on the NC wine and grape industry, with more recent emphasis on wine tourism. Other activities include website usability consulting for local/international companies and serving as a Coleman Fellow in Entrepreneurship at UNCG.

Dan Chard

Chief Executive Officer


With more than 25 years of direct selling, marketing and consumer products experience, Dan Chard serves as Chief Executive Officer of Medifast, Inc. and as a member of Medifast’s Board of Directors. Chard joined Medifast in October of 2016.

Before joining Medifast, Dan Chard served as President and Chief Operating Officer of PartyLite, an affiliate of a portfolio company of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 countries.

Prior to his position at PartyLite, Chard experienced success in numerous leadership roles during his 17-year tenure at Nu Skin Enterprises, Inc. (“Nu Skin”), including President of Global Sales and Operations from 2006 to 2015. In this position, Chard was responsible for managing more than $3 billion in revenue across 53 countries as well as overseeing all functions of sales operations for the company including global marketing, market operations, market services, and business technology. From 2004 to 2006, Chard held the position of President of Nu Skin Europe. Additionally, Chard served as Vice President of Marketing and Product Management from 2002 to 2004 where he developed strategy for a new global business-technology platform, while overseeing all marketing and product management operations for his division.

Chard has held various marketing leadership roles at Ventro and Broadlane, Pur Recovery Engineering and the Pillsbury Company. He received his Bachelor of Arts in Economics from Brigham Young University and his Masters of Business Administration from the University of Minnesota.

Jade Charles

Co-Founder and Chief Executive Officer

Fragmob LLC

Jade Charles is a software engineer and technologist specializing in e/mCommerce, mobile tools, and social platforms. He is also a part-time investor, full-time experimenter – and the Co-Founder and Chief Executive Officer at Fragmob.

Charles is responsible for the innovation and architecture of the Fragmob platform along with the mobile and social strategy. He is considered an expert in all mobile development technologies and online social psychology. In addition to Fragmob, Charles was recently responsible for various celebrity social networks such as Jessica Biel’s Make the Difference Network and Bode Miller’s

Carrie Charlick

Chief Executive Officer

Essential Bodywear

As business woman and a mother, Carrie Charlick (along with partner Marcia Cubitt) has been uplifting and supporting women – quite literally – since 2003.

Their bodywear company, Essential Bodywear, was inspired while people watching at a national convention.  With only $500 in their pockets and the hope to make a difference in their family life and for women everywhere, both moms saw their business idea as a way to bring income to many women so that they could be at home with their children.

Founded in 2003, Essential Bodywear continues to grow with a strong sense of mission: to support and uplift women everywhere by revolutionizing the way women shop for quality, properly fitting bras through home parties.

Angela Chrysler

President and Chief Executive Officer

Team National

Angela Chrysler oversees the operations of Team National and all related entities; her background is in sales and marketing. She spent five years in medical sales, before joining the family-owned business, Team National in 2000.

She started as a Vice President and over the years was promoted, as she became more involved with all aspects of the business and related entities. In 2005, she was promoted to President of Team National. She worked closely with the sales field committees and began overseeing all departments. In 2007, she was promoted to Chief Executive Officer and she continues to run the company with the same dedication, philosophies and commitment as her father and mentor.

Chrysler is actively involved with the Direct Selling Association and the Direct Selling Education Foundation. She volunteers her time to serve on many direct selling committees. Angela was named as one of The Most Influential Women in Direct Selling by Direct Selling News magazine.  She was also named as one of the 100 Outstanding Women of Broward County for seven consecutive years 2010-2016.

Chrysler earned a Bachelor of Arts degree from Florida Atlantic University and lives in South Florida with her husband, Phil, and her daughters, Sydney & Siena.

Kent Cisewski

President and Chief Visionary Officer

FUSION Performance Group

After gathering more than 25 years of experience in the meeting and incentive planning industry, Kent Cisewski envisioned and has successfully delivered a unique industry approach by offering clients a fresh, smart and results-driven perspective on high visibility meeting and incentive investments.

He created FUSION Performance Group, a boutique firm that works with thought leader companies and stakeholders who want to take total control of every aspect of maximizing and measuring meeting and incentive ROI. FUSION’s unique approach of challenging the status quo and thinking differently is based upon the belief that a ‘New Mindset = New Results’.

Rich Cleland

Assistant Director, Advertising Practices Bureau of Consumer Protection

Federal Trade Commission

Tom Cohn

Director and Senior Counsel, Sales and Marketing

New Avon LLC

Tom Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc.

A member of the Personal Care Products Council, the Company sells a variety of cosmetics and beauty products, jewelry, fashion and home products through a direct sales model. New Avon LLC is a stand-alone, private company, building on the heritage of Avon Products.

As Director & Senior Counsel, Cohn reports to the General Counsel and has overall responsibility for providing legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. In addition, he works closely with marketing colleagues and is responsible for claim substantiation and challenges, product labeling review, promotions/sweepstakes/contests, contract drafting and advertising review, including TV, print, brochure, online/digital marketing and social media. He also advises on product innovation, pricing and other merchandising matters, as well as ensuring compliance with regulatory requirements, including the FTC, FDA and other federal and state regulatory agencies.

Cohn also provides legal support in the area of intellectual property, including managing trademarks, such as clearance, prosecution, registration, portfolio management, as well as licensing for the product lines and advising on day-to-day trademark matters, domain names, copyrights, rights of publicity, and patents, as needed. He also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs.

Previously, Cohn served as General Counsel of Atlantic Coast Brands, Deputy General Counsel, Regulatory at NBTY, and Director and Assistant Director of FTC’s Northeast Region, among other engagements.  Cohn also served the FTC as Counselor to the BCP Director and Senior Attorney in the Division of Marketing Practices.

Cohn is admitted to practice in New Jersey, New York and Massachusetts and graduated from Yale College and Boston University School of Law.  He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.



Anne Coughlan Ph.D.

Polk Bros. Chair in Retailing & Prof. of Marketing

Northwestern University

Dr. Anne Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management. She joined the faculty in 1985.

Dr. Coughlan’s main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Current research projects include measuring compliance, monitoring, and enforcement of MAP policies; wardrobing and optimal open-box retail sales; sales force diversification and optimal group incentive payments; optimal management of multi-level marketing distribution channels; and drivers of, and management of, sales force turnover.

Dr. Coughlan was the lead author of Marketing Channels (a Prentice-Hall textbook) through its seventh edition. She is currently writing a new book on building and managing distribution channels with Professor Sandy Jap of Emory University, Strategic Channel Management: Designing Routes to Market.  She serves on the Senior Advisory Board of the Journal of Personal Selling and Sales Management, and is Editor in Chief of the SSRN Marketing Research Network, the Quantitative Marketing e-Journal and the Marketing Science e-Journal.  She has served as an Associate Editor and editorial board member of the journal Marketing Science, and sits on the editorial boards of Journal of Marketing and Journal of Retailing.

Coughlan received her Ph.D. in Economics at Stanford University. Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.

Victoria Crittenden D.B.A.

Professor & Chair, Marketing Division

Babson College

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson College (USA).  Additionally, she has served as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France).  Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

Vicky’s research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics.  Her educational scholarship appears in such journals as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education.  Vicky was a co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases.  She served as founding co-editor of the AMS Review, is currently an Associate Editor of the Journal of Marketing Education, and serves currently on the editorial review boards of: Business Horizons, Decision Sciences Journal of Innovative Education, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Strategic Marketing, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Evolving Entrepreneurial Education:  Innovation in the Babson Classroom published by Emerald Group Publishing in 2015.  Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she also served as VP for Development, VP for Membership N. America, and Secretary and was program chair for AMS conferences in the USA, Australia, and Norway.  Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008, and she received the AMS Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA’s Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.  Vicky is a Fellow at the IC2 Institute at the University of Texas-Austin and a member of the Academic Advisory Board for CUTCO/Vector Marketing Corporation, the Academic Advisory Council of the Direct Selling Education Foundation, and the Harvard Business School Alumni Board.  She previously served on the Faculty Advisory Board for Emerald Group Publishing and the Board of Trustees at Lyon College, where she received the Lyon College Distinguished Alumna Award in 1999.

Janet Cronstedt

Vice President of Sales

Monat Global

Janet Cronstedt brings a wealth of superlative success in the direct selling industry to MONAT, where she will help lead the company on its continued path of growth. Previously, she was Vice President, Consultant Development and Training at Scentsy. Prior, Cronstedt was the Chief Growth Officer at Pangea Organics, where she partnered with the CEO to transition Pangea from retail to a direct selling business model. Her past corporate experience also includes time spent as an independent turn-around consultant and Senior Vice President of Sales and Marketing for Take Shape for Life, the direct sales health coaching division of Medifast, Inc.

Vaughn Crowe

Co-Chair of the Board

Princess House Inc.

Vaughn Crowe works for Kotumba Capital Management, the Chambers’ family office based in Morristown, NJ.  He works closely with Ray Chambers on his domestic philanthropy, principally focused on Newark, NJ in the areas of education, youth services, and economic development.  Vaughn serves on the boards of the Military Park Partnership, Colgate University Alumni Council, Newark Beth Israel Medical Center, and Weequahic High School Alumni Association.

In addition to his non-profit service Crowe is also a Managing Director of Momentum Advisors LLC, a social selling investment firm.  He also serves as Co-Chair of the board of Princess House Inc., a top 100 direct selling company.

He received a Bachelor of Arts degree in Political Science from Colgate University. Crowe completed two executive education courses at Harvard Business School – Professional Leadership Development (PLD) and Private Equity and Venture Capital.  He loves spending time with his family and friends, playing golf, watching sports and listening to music.

Pam Dean

With a lifetime of experience working for some of the world’s most successful direct selling companies, Pam has crafted a career centered on helping people find their wings and achieve their dreams.

First and foremost a mother and grandmother, sister, and daughter, Pam’s entrepreneurial interests stem from her deep passion to help others understand and embrace their own personal power of choice to change their circumstance, build on their strengths and influence their future.

Her extraordinary journey began 40 years ago when she joined Avon as a representative going door to door in her home town.  Her journey has given her the opportunity to learn from great mentors and coaches as she successfully provided leadership in sales, field development and strategy with global leaders in direct selling such as Avon, Tupperware, Beauty Group International in South America, Nutrimetics in Australia and North America, Thirty One Gifts and Trades of Hope in the United States.  She has worked in network marketing companies and party plan and has learned to appreciate the importance of business basics that allow individuals to seek their own heights of success keeping it simple, easy to duplicate and fun.

In 2004, Pam formed her own company where she continued to encourage entrepreneurs to understand and embrace the freedom of being in business for themselves.

Today, Pam is pursuing her desire to provide guidance and coaching support to direct selling executives and senior field leaders with their ongoing efforts as they define, develop, execute and monitor the strategies and processes that will build sustainable growth for their business.  As a business partner and friend, coach and mentor, and as a servant leader, Pam is eager to share her support and experiences while asking the tough questions that can and will lead to breakthroughs and success.

Representative Val Demings

Congresswoman Val Demings represents Florida’s 10th Congressional District.

Born in a two-room, wooden framed home in Jacksonville, Val Demings was the youngest of seven children. Her parents, Elouise, a maid, and James, a janitor, did all they could to support their seven children and instill in them the meaning of hard work.

Val took these lessons seriously, getting her first job at age 14, and became the first in her family to graduate from college. With her parents proudly at her side, she received a B.S. in Criminology from Florida State University.

Val began her career in Jacksonville as a social worker, working with foster children. Despite seeing few women in the ranks of law enforcement in the early 1980’s, Val was inspired to move to Orlando to join the police force. She graduated from the police academy as class president, receiving the Board of Trustees’ Award for Overall Excellence, and quickly earned the reputation of a tenacious, no-nonsense cop.

It was that reputation that helped her work her way up the ranks while raising a family. During her 27-year career she served in virtually every department, including serving as Commander of the Special Operations, where she was responsible for some of Orlando’s highest profile tasks, including special events and dignitary protection.

In 2007, Val Demings made history when she was appointed to serve as Orlando’s first female Chief of Police.

As Orlando’s Chief of Police, Val was widely praised for her dynamic leadership and a significant drop in crime. Val shepherded the department through the financial crisis and despite budgetary constraints kept the same number of officers on the streets. Remarkably, the Orlando Police Department reduced violent crime by more than 40 percent while she was Chief.

Chief Demings founded innovative programs like Operation Positive Direction, a mentoring program that empowers at-risk students through tutoring, community service, and positive incentives. She also launched Operation Free Palms, a project focusing on rejuvenating Orlando’s most crime-ridden housing complex, the Palms Apartments. Collaborating with city officials and faith leaders, this initiative included increasing access to childcare, building playgrounds, a GED program, and job skills training to improve the quality of life in Orlando’s most distressed community.

Val is eager to continue her record of public service as Congresswoman representing the people of the 10th District of Florida.

Val is married to Orange County Sheriff Jerry Demings, and is a proud mother to 3 sons, and proud grandmother to 5.

Val is an active member of St. Mark A.M.E., Delta Sigma Theta Sorority, Inc , Orlando Chapter of the Links, Inc., NAACP Silver Life Member, Florida Bar Citizens Advisory Committee, Florida Police Chiefs, National Organization of Black Law Enforcement Executives, National Association of Women Law Enforcement Executives, National Congress of Black Women, and numerous other affiliations.

Val enjoys spending her very limited free time riding her Harley- Davidson Road King Classic motorcycle. Val has completed the O.U.C. half marathon as well as the Walt Disney marathon.

Joe DePetris

Certified Public Accountant

One Source Tax Management LLC

Joe DePetris is a Certified Public Accountant specializing in direct sales for more than 20 years. He is a veteran of more than 1,200 direct seller IRS Audits, and creator of, a DSA affinity partner—a tax compliance website for direct sellers.

Representative Ron DeSantis

Ron DeSantis is a native Floridian with blue collar roots who knows the value of hard work. He grew up in Dunedin, FL and worked his way through Yale University, where he graduated magna cum laude and was the captain of the varsity baseball team. He also graduated with honors from Harvard Law School.

While studying at Harvard he earned a commission as a JAG officer in the United States Navy. During his naval service, he deployed to Iraq during the 2007 troop surge as an advisor to a U.S. Navy SEAL commander in support of the SEAL mission in Iraq and also served at the terrorist detention center at Guantanamo Bay, Cuba. His military decorations include the Bronze Star Medal (meritorious service), the Navy and Marine Corps Commendation Medal (gold star in lieu of second award), the Navy and Marine Corps Achievement Medal and the Iraq Campaign Medal. He is currently a Lieutenant Commander in the reserve component of the United States Navy.

Ron has also served as both a federal and military prosecutor, prosecuting a wide range of cases including child exploitation, theft of sensitive military property, corruption and child abuse.

Since joining Congress in 2013, Ron has been a leader on issues ranging from government accountability, fiscal responsibility, national security and the Constitution. He has helped spearhead efforts to investigate the misdeeds of the IRS, reform the VA, enact term limits, balance the budget and make members of Congress live under the same rules as everybody else.  As the chairman of the National Security subcommittee and as a member of the foreign affairs committee, he is deeply engaged in developing policies to combat foreign threats, to support key allies and to fully equip and train our military.

Ron lives in Marineland, FL with his wife Casey, an Emmy award-winning television host, and their baby daughter Madison.

Matt Dorny

Vice President, General Counsel

Nu Skin Enterprises

D. Matthew Dorny was appointed vice president and general counsel for Nu Skin in 2003. From 1998 to 2003, Dorny served as the Assistant General Counsel for Nu Skin Enterprises. Prior to joining Nu Skin, Dorny was a securities and business attorney in private practice. Dorny received a B.A., M.B.A. and J.D. degree from the University of Utah.

Kim Drabik

Manager - Industry and Shareholder Relations


Kim Drabik has had a fascinating journey with a generous company. In 20+ years she has held a variety of positions in R&D, Corporate Communications, Marketing and Global Sales. Kim’s career with Amway has taken her to 25+ countries around the globe allowing her to call upon a broad range of skills including compliance strategies, public policy negotiations, speech writing and philanthropy. She enjoys leading teams, simplifying daunting projects, building trust based relationships and taking on new challenges inside and outside the workplace.

Cindy Droog, APR

Head of Marketing, Amway North America

Amway North America

As Amway North America’s head of marketing, Cindy Droog, APR, is responsible for the strategy, development and implementation of marketing plans in the United States, Canada and Dominican Republic. Her leadership spans the nutrition, beauty and home care categories for product launches; design and delivery of distributor and customer experiences; managing major sponsorships and reputation; and integrated communications. She joined Amway in 2006 and has since held roles in a variety of areas, including media relations, crisis and issues management, digital marketing and product brand management.

Prior to Amway, Droog served as vice president of client relations for Michigan-based North Star Public Relations; marketing manager for Valspar Corporation; and director of public relations for the Peoria Rivermen Minor League Hockey Club. She has also held roles at American Red Cross, Weber Shandwick, and as a featured columnist for a number of Midwest weekly newspapers.

Droog is current chairwoman of the Communications Committee of the United States Direct Selling Association, and has also served as Social Media Taskforce lead within the Advocacy Committee of the World Federation of Direct Selling Associations. She earned a Bachelor of Science degree in Journalism from Ohio University in Athens, Ohio, and enjoys volunteering, running, yoga, creative and humor writing, and most of all, numerous outdoor activities with her husband Tom and two sons, AJ and Alec.

Mike Edwards

Vice President, Global Digital Services


As the Vice President, Global Digital Services & Channel Strategy, Mike Edwards is responsible for bringing Amway’s business strategies to life by creating compelling consumer and distributor experiences through digital channels, tools, customer service and emerging technologies.

He is driven by the desire to develop new digital marketing channels that greater customer engagement and support strategic business objectives.

A consensus-builder who leads cross-functional teams in solving growth challenges by applying strategic thinking and insight, Edwards is an accomplished senior sales and marketing executive with a 20-year track record of driving better business outcomes through the creation of innovative global sales enablement tools.

Sharon Fisher

Chief Executive Officer

Play with a Purpose

Sharon Fisher is a tireless spokesperson for the power of PLAY and using hands-on interaction and participation to make a point, facilitate learning, build relationships and inspire.  Attendees relate immediately to Sharon’s enjoyable delivery on topics like CSR, experiential learning, innovative thinking, collaboration and team building.

She started playing as a Camp Counselor in 10th grade, then got a degree in “whistle-blowing” to cement her in the field.  For the last 25 years, Fisher and her teammates at Play with a Purpose have been competing at the front of the pack with the most unique and compelling events designed to spark engagement at events.

She’s worked with almost 70% of the Fortune 100 companies, and numerous associations and non-profits.  The winner of numerous awards, her most prized include being named one of Orlando’s Best Places to Work and setting two Guinness World Records.

Theresa Flores

Manager, Public Affairs

Mary Kay Inc.

Theresa Flores has enjoyed a 20-year career in public affairs, legislative advocacy and policy issues management.

Currently she is the manager of public affairs for Mary Kay Inc., where she develops and recommends strategies that protect the Company’s interests, and provides guidance to the company in its engagement with legislators, governments and NGOs. She also serves as the liaison for the Company’s Mexico, Brazil, Colombia, Argentina and Uruguay regional markets.

Flores’ areas of expertise include federal and state legislative affairs, lobbying, and grassroots advocacy.  She has successively lobbied for several grassroots campaigns resulting in the defeat of legislation harmful to the Company. Theresa’s expertise is often sought out and she has shared her insight at conferences for the Public Affairs Council, State Government Affairs Council, The Public Leadership Education Network (PLEN) and The Southwest Chapter of the Society of Cosmetic Chemist (SWSCC), among others.

Flores is a member of the Hispanic 100, the State Government Affairs Council, The Dallas Women’s Foundation and Leadership Dallas. A San Antonio native and first generation American and college graduate, Theresa, received her B.A. from Cornell University.

Adolfo Franco

Executive Vice President and Chief Operating Officer

Direct Selling Association

As Executive Vice President at the Direct Selling Association, Adolfo Franco is responsible for managing and directing the government relations, legal and administrative aspects of the Association. He also works to promote the direct-selling industry’s interests with members of Congress and state legislatures, as well as both federal and state regulatory authorities.

Franco provides advice and counsel to member companies engaged in international activities, including serving as liaison to U.S. Government agencies such as the United States Trade Representative’s Office, Department of Commerce, and Department of State on matters affecting direct-selling companies’ access to foreign markets.

Prior to joining DSA in April 2007, Franco was Assistant Administrator for Latin America and the Caribbean for the U.S. Agency for International Development (USAID). He also served as Counsel to the Chairman of the House International Relations Committee and advised committee members on development matters.

After graduating from the University of Northern Iowa with a Masters of Arts in History, he attended the Creighton University School of Law where he received his Juris doctorate degree cum laude in 1983.

Stephen Gately

Field Representative

Office of Congressman Dennis Ross, 15th District of Florida

Stephen Gately serves as Field Representative to Congressman Dennis A. Ross of Florida’s 15th Congressional District, which includes portions of Polk, Hillsborough, and Lake counties. Stephen is responsible for establishing and maintaining a strong professional relationship with constituents across the district. He previously served as district aide to State Representative Mike La Rosa from 2013-2014. Stephen is a native of Grand Rapids, Michigan, and currently resides in Tampa, FL.

Jonathan Gelfand

Chief Legal Officer & Senior Vice President, Business Development

Team Beachbody

Jonathan Gelfand has over 20 years of experience representing clients involved in entertainment, new media and emerging technologies, advertising, privacy and marketing, and intellectual property matters with a focus on direct response marketing, multi-level marketing, and electronic retailing.

For ten years, Gelfand has been General Counsel and now Chief Legal Officer for Beachbody, LLC, a health and wellness company focused on home-based DVD workouts and premium supplements, encompassing internationally recognized brands such as P90X®, Insanity®, Focus T25®, 21 Day Fix®, PiYo®, Body Beast® and Shakeology®.

Gelfand additionally serves as the Senior Vice President, Business Development exploring new business opportunities and distribution models for the company.

Yak Gertmenian

Senior Vice President of Business Development

Gig Economy Group

Yak is the SVP of Business Development of Gig Economy Group and former Head of the Client Strategy at AOL/Verizon.  He is a digital marketing executive, with extensive experience in content storytelling, advertising technology, and emerging media. He is known for being a creative thinker, developing consumer marketing experiences for many of the world’s largest brands.  

His philosophy is simple: Leverage data and technology to create emotional experiences that connect with audiences and drive ROI. 

Yak lives in San Francisco with my wife and twin children (who teach him something every day).  To escape, he creates upcycle furniture, remodel rooms of his home, and is trying to teach himself the guitar (all advice is welcome).

Whitney Gibson


Vorys, Sater, Seymour & Pease LLP

Whitney Gibson is a partner at Vorys, Sater, Seymour and Pease, where he is Chair of the Technology and Intellectual Property Group and leads the firm’s Online Brand Protection Group.

Gibson’s practice focuses primarily on helping businesses with unauthorized online sales, product diversion, and Internet reputation issues.  He works with companies nationwide to implement effective and efficient solutions for unauthorized sales on the Internet, including on Amazon, eBay, and other third-party websites.

He was recently named to “The Best Lawyers in America” list for 2016, is also co-editor of the Stop Unauthorized Online Sales blog and co-founder of the Online Reputation and Brand Protection Coalition, a non-profit organization. He is routinely interviewed by print and broadcast media regarding Internet brand and reputation issues, including Forbes, The Washington Post, and Corporate Counsel.

Jonathan Gilliam

Chief Executive Officer

Momentum Factor

Jonathan Gilliam is a direct selling industry expert in areas of social media, marketing, reputation management and compliance monitoring.  He is President of Momentum Factor, a renowned marketing and digital risk mitigation firm serving Direct Selling companies exclusively.

Gilliam is the author of Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity—and Change the World, a widely-read industry-focused book on social media. His latest book, Blastoff! Creating Growth in the Modern Direct Selling Company takes a look at how direct sellers can drive momentum in our new, digitally-connected age.


Alexis Ginn

Executive Vice President and General Counsel

Primerica, Inc.

Ashley Good

Chief Sales Officer

Arbonne International, LLC

Ashley Good guides key areas of Arbonne’s business related to supporting the sales and development of Arbonne’s Independent Consultants, including digital marketing, social media, field development, incentives, recognition, events, training, and multicultural market development.

Good also oversees Arbonne’s Preferred Client program and initiatives to continually improve compensation for Arbonne’s Independent Consultants. She has served as a Director of the Arbonne Charitable Foundation since it was established in 2012. Prior to serving as Arbonne’s Chief Sales Officer, Ashley most recently served as Arbonne’s Chief Legal Officer and General Counsel. Since she joined Arbonne in 2007, Good has lead Arbonne’s Legal Department, Regulatory Department and Business Ethics Standards Team (Compliance).

Good began her career in the Corporate Department at the global law firm Latham & Watkins LLP. She holds a J.D. from Duke University School of Law and Bachelor’s (Human Biology) and Master’s (Education) degrees from Stanford University.  She has also served on the DSA’s Ethics Committee, Government Relations Committee and Lawyers Council.

Amanda Gore

Chief Executive Officer

The JOY Project

For more than 25 years, Amanda Gore has been one of America’s and Australia’s most admired experiential speakers. She uses the principles of emotional intelligence to transform the spirit of people and cultures by changing perceptions, improving relationships, connecting people, managing change, leadership, innovation, and team dynamics.

Gore believes success in business is always about feelings – the way we feel about a product, organization or person – influences how we behave, and informs our decisions about how we spend or who we conduct business with. Until we change our perceptions, we won’t change our behavior.  Gore’s presentations change perceptions… and feelings.

Author of five books and several video and audio training programs, Gore is also the Chief Executive Officer of The JOY Project and has a bachelor’s degree in physiotherapy, a major in psychology, and expertise in ergonomics, stress management, group dynamics, neurolinguistics, neuroscience, and occupational health.

Don Grevenow

Director, IT Infrastructure and Security

Thirty-One Gifts

After graduating with an Associate of Science degree from Franklin University, in Computer Science, Don Grevenow started his career as a mainframe systems programmer, and has managed to successfully navigate each industry shift since then.

He has spent his entire 30+ year career in IT working in various industries: Healthcare, Banking, Defense, Software, and the last 7+ years in Direct Sales at Thirty-One Gifts. Grevenow has built out two companies’ IT infrastructure from scratch, led an IT M&A team and managed and supported teams in 15 countries.  He currently serves as Director, IT Infrastructure.

Kevin Guest

Chief Executive Officer

USANA Health Sciences, Inc.

As the Chief Executive Officer of USANA, Kevin Guest leads worldwide field development and sales and works with the Board of Directors and Management Team to develop short-term and long-term goals for the future of the company. He has worked closely with Dr. Myron Wentz—founder of USANA—for more than 23 years, and makes it his main job to maintain Dr. Wentz’ overall vision and direction for USANA.

Jeremy Gutsche

Chief Executive Officer,, and New York Times Best-Selling Author of “Better and Faster”

Jeremy Gutsche inspires others to “disrupt or be disrupted,” with revolutionary ideas and strategies for cultivating a culture of action, change, creativity, innovation and reinvention.

Referred to as an “intellectual can of Red Bull” and the “top trend-setter in the world,” Jeremy is the founder and CEO of TrendHunter, the world’s top trend firm, and one of the most sought-after authorities on disruptive innovation and entrepreneurialism.

More than 500 brands, billionaires, and CEOs rely on his trusted counsel to help their people accelerate change, success, and innovation, including Disney, Starbucks, Netflix, LEGO, Coca-Cola, IBM and Wells Fargo.

The author of the New York Times best-seller, “Better and Faster: The Proven Path to Unstoppable Ideas,” Jeremy energizes audiences with breakthrough methods and frameworks for adapting to change and staying ahead of the pack.

Gutsche inspires others to seek out overlooked opportunities, find better ideas faster, and reach their full potential in a world where innovation, disruption, and adaptation are unequivocally essential to transformative success.

Bryan Harrison

Corporate Government Affairs


Bryan Harrison is Senior Policy Advisor for Amway, responsible for representing the company on legislative and regulatory issues throughout the United States.

Harrison is a respected adjunct professor at Northwood University, a private business college dedicated to the philosophy and practice of individual and economic freedom and a belief in individual responsibility and potential.

Harrison earned a bachelor’s degree from Michigan State University and received his MBA from Northwood University.

Joan Hartel

President and Owner

Vantel Pearls

Tim Hatfield

Executive Director, IT Applications Development

Thirty-One Gifts

Since 2011, Tim Hatfield has served as Executive Director, IT Application Development and Services for Thirty-One Gifts.

Since graduating with a Bachelor of Engineering degree from Wright State University in Dayton Ohio, majoring in Computer Engineering as well as a Master’s in Business from The Ohio State University, Hatfield has spent his 18+ year career in IT working in various industries: Direct Sales, Telecommunications, Distribution, Insurance and Healthcare.

Hatfield has worked in various roles including Application Development, Enterprise Architecture, Operations, Desktop Support and Call Centers, the last 6+ years at Thirty-One Gifts leading the application development and services teams. He currently resides in Lewis Center, OH with his wife and their two children.

Christina Helwig

Vice President of Global Events

AdvoCare International, LP

Christina Helwig, Vice President of Global Events, oversees all AdvoCare incentives, trainings and annual Distributor recognition.  Managing a team of 12, Helwig’s group organize up to 50 events annually with attendance from 10 to 20,000.

Throughout her tenure at AdvoCare, Helwig has demonstrated immeasurable impact to the business.  Her acute business instincts and knowledge of the company culture, have set AdvoCare on a course of excellence.  She has produced innovative ideas about field interaction and leadership development corporate events, and she has transformed what events mean to AdvoCare.

Prior to joining AdvoCare, Helwig built her career in various management roles in the travel, events and leisure industry, most recently at AT&T Cowboys Stadium.  She is a proud graduate of The University of Texas at Austin and lives in Dallas, TX with her husband and stepson.

David Holl

President and Chief Executive Officer

Mary Kay Inc.

As President and Chief Executive Officer, David Holl is responsible for the day-to-day decisions involved in Mary Kay Inc. He is a member of the Mary Kay Inc. Board of Directors.

Holl joined Mary Kay Inc. in June 1993, and in 1996, he became Chief Financial Officer and Treasurer. In 2001, he was named President and Chief Operating Officer. In 2006, Holl assumed the title of Chief Executive Officer. Prior to joining the Mary Kay family, he was a Vice President at Citibank, based in New York. Preceding Citibank, David was a financial analyst for Union Texas Petroleum in Houston.

Under his leadership, Mary Kay has expanded into 14 new markets and successfully diversified its revenue across more than 35 markets worldwide. The Company also has made significant progress on key strategic initiatives, including global rebranding and global standardization of core systems and processes. During Holl’s tenure as President and Chief Executive Officer, Mary Kay’s global revenue has more than doubled, with various markets around the world regularly setting sales and independent sales force records.

David Howell

Director, Brand Protection

Vorys, Sater, Seymour & Pease LLP

David Howell is the director of brand protection at Vorys. Howell has consulted and worked directly with Fortune 500 companies including online marketplaces such as eBay and Alibaba/AliExpress. He has established partnerships with international Fortune 200 companies to protect intellectual property, products, trademarks, and corporate domain names from fraud and infringement. Howell received his B.A. from Boise State University.  He is a member of the International Trademark Association (INTA), Internet Corporation for Assigned Names and Numbers (ICANN), among others.

Shama Hyder

Chief Executive Officer

The Marketing Zen Group

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

As a result of her success, Hyder has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by BusinessWeek in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015.

LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.

Asma Ishaq

President, Collagen Sciences, Chief Industry Relations Officer

Modere USA

Asma Ishaq, President of Modere Collagen Sciences and Chief Industry Relations Officer.

Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career. She founded an award-winning company with an award-winning product line based on her multi-patented LiquidBioCell® nutraceutical ingredient that has pioneered the collagen and hyaluronic acid dietary supplement and skincare markets. Her company both maintained high standards in business ethics across distribution channels and industries while championing new product technology.

Ishaq serves the direct-selling channel on the DSA Board of Directors. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.

Phil Jarvis

Vice President, Information Technology

Thirty-One Gifts

Phil Jarvis currently serves as Vice President, IT for Thirty-One Gifts. Before coming to Thirty-One Gifts seven years ago, he spent his 30+ year career in IT working in various industries including Direct Sales, Telecommunications, Automotive, Software, Insurance and Healthcare.  Jarvis has worked for start-up, mid-market and Fortune 20 companies, and has created IT teams from scratch and managed 100+ person teams with international experience leading teams in 8 countries.

Born and raised in Michigan, and graduating with a Bachelor of Science from Central Michigan University, Phil now resides in Ohio with his wife and four children. They still have their University of Michigan football season tickets and make the 3-hour drive on Saturdays to attend the games in the Fall.

Darren Jensen

President and Chief Executive Officer

LifeVantage Corporation

Darren Jensen is a senior executive with more than 20 years of experience in the direct selling industry pioneering new business strategies, leading global marketing initiatives and maximizing revenue through product and geographic expansion. He is an expert at driving global profitability by setting high standards of excellence, managing brand identity and creating customer-centric products.

Pamela Jones Harbour

Senior Vice President and Legal Officer, Global Member Compliance and Privacy

Herbalife Nutrition

Pamela Jones Harbour leads a compliance team across 94 markets, developing and enhancing policies and infrastructure to ensure the effective education, training and mentoring programs for independent Herbalife Members worldwide. She also leads the company’s global privacy and data security efforts.

Pamela was a litigation partner in three American law firms, with a specialty area in antitrust, consumer protection and data security law, where she chaired and co-chaired privacy practices at two of the firms. Pamela is well recognized for her knowledge of evolving areas of competition and consumer protection law, including privacy and data security issues.  Pamela served as a Commissioner on the United States Federal Trade Commission from 2003 until April 2010 and as a Deputy Attorney General of the New York State Attorney General’s Office in the 1990s.  As Deputy Attorney General, her duties included oversight of the Attorney General’s civil litigation division, which employed over 350 Assistant Attorneys General in seven substantive areas of law (Antitrust, Civil Rights, Charities, Consumer Frauds, Environmental Protection, Investor Protection and Real Estate Finance).

Pamela’s career experience has included frequent speaking engagements, Congressional testimony and publications relating to a wide range of industries and subject areas. She has a breadth and depth of knowledge in the energy, health care and privacy fields, as well as her understanding of global antitrust and consumer protection law.   During her nearly seven years as an FTC Commissioner, Pamela was instrumental in shaping an ambitious agenda that encompassed a wide variety of competition and consumer protection issues affecting virtually every economic sector. Pamela is recognized internationally for her leadership in the field of privacy and data security.

Pamela was selected as one of the top lawyers of 2014, chosen by her peers as one of Washington DC’s Super Lawyers. She also received the 2014 Super Lawyers excellence in practice recognition for the New York Metro area. In 2014, Pamela received the Association of Black Women Attorneys Ruth Whitehead Whaley Professional Achievement Award. She was also awarded the New York State Bar Association: Kay Crawford Murray Award for Distinguished Legal Career and Advancing the Professional Development of Women Attorneys in 2012. Pamela was the 2010 recipient of the Electronic Privacy Information Center’s (EPIC)

“Champion of Freedom Award” for her defense of consumer privacy as an FTC Commissioner.

Cornelia Jung, CMP, LES

Senior Director of Events

Hyatt Regency Orlando

Cornelia Jung is Senior Director of Events at Hyatt Regency Orlando.  Her 26-year career with Hyatt Hotels and Resorts started at Hyatt Regency Milwaukee. Moving swiftly through the ranks at hotels in Aruba and Texas, Jung became Director of Catering and Convention Services at Park Hyatt Toronto and has held that role in several significant hotels and resorts, including Hyatt Regency Hill Country Resort and Spa in San Antonio, Tex., Hyatt Regency O’Hare in Chicago, and Hyatt Regency Grand Cypress Resort and Spa in Orlando, Fla.

From Ulm, Germany, Jung is a graduate of Hotelfachschule Bad Wörishofen and earned designation as a Certified Meeting Planner (CMP) and Learning Environment Specialist (LES). Jung sits on the Event Advisory Board for UCF, and is an active Rotarian.  She was recognized as Director of Events of the Year for Hyatt Hotels and Resorts in 2006 and has twice been recognized with the achievement of Events Team of the Year, most recently for Hyatt Regency Orlando in 2015.

Joe Kapp

Entrepreneur in Residence

Eastern West Virginia Community and Technical College

An entrepreneur and national keynote speaker, Joe Kapp wears a number of professional hats.  He is an award winning serial entrepreneur, having started and sold his first business, in college.

Kapp has significant experience working with community colleges around the United States on developing economic and entrepreneurial projects.  Mr. Kapp has worked nationally with local communities to serve as an economic development catalyst and entrepreneurial change agent. He has served as adjunct faculty at Eastern West Virginia Community and Technical College where he currently is the Entrepreneur-In-Residence, responsible for among other things, launching a new business accelerator in the Potomac Highlands of rural West Virginia.

Kapp has previously owned a successful asset management firm, where he worked with numerous small and medium business clients and managed over $60 Million in client assets.  Kapp sold his financial planning practice and began focusing more on economic development and teaching entrepreneurship.

Kapp also has over 10 years of experience in the technology industry, having advised Fortune 500 companies on the use and implementation of new and emerging technologies.  Kapp worked in KPMG’s National Tax Practice, advising on knowledge management and tax technologies and served as a consultant for KPMG’s Information Risk Management Practice performing security audits for clients.

Kapp served as a Customer Relationship Management (“CRM”) technical account manager for Siebel Systems (now Oracle), consulting to Fortune 500 companies and government clients such as Johnson & Johnson, Glaxo Smithkline, the Virginia Department of Taxation and the NASD.

Jeff Kaufman, Ph.D

Director, Customer and Field Insights

Isagenix International

Jeff Kaufman, Ph.D., Director, Customer & Field Insights, Isagenix International

Jeff has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that Jeff provides from primary research and analyses of consumer and business trends.

Jeff is the Immediate Past Committee Chair of the DSA’s Industry Research Committee. Previously, Dr. Kaufman worked for Avery Office Products, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.

Michael LaClare

Associate General Counsel

Isagenix International

Mike has practiced law for 17 years, including 11 years as in-house counsel for direct selling companies.  He is currently Associate General Counsel at Isagenix International, LLC.  Mike has handled numerous commercial litigation matters, as well as other varieties of complex commercial disputes – and also has experience in the areas of online reputation management, policy administration, contract negotiation, and regulatory compliance.  Mike received his law degree from the University of Chicago, and started his career working for two large law firms in Washington, D.C.

Jay Leisner


Sylvina Consulting

Jay Leisner, the president of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies.

For 30 years, Jay has enjoyed assessing and improving party plan and network marketing companies across the globe.

Jay has spoken on compensation plans at several conferences held by the US Direct Selling Association.  He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.  In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising companies on business strategies.  Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.

Jay is a great teacher.  He wrote the powerful 250-page book for new and young network marketing and party plan companies: Start Here: The Guide to Building and Growing Your Direct Selling Company.

Heidi Leist

Founder and Chief Executive Officer

Lemongrass Spa Products

When Lemongrass Spa Founder, Heidi Leist, was pregnant with her daughter she began reading labels on her skincare, makeup and bath products and realized there were many toxins in everything she was using.

On a mission to find safer products she started creating her own bath crystals and tub teas. She and a friend hosted a girls’ night out and showed women how to make their own natural bath crystals. It was that fun-filled evening that inspired Leist to create more products and eventually provide spa experiences for women across the county.

Since those humble beginnings Leist and her mother, Karen, worked together to create products in Leist’s basement when the company first got started in the small mountain town of Bailey, Colorado. Soon thereafter, Leist’s husband, Bryan, quit his IT job to oversee software, accounting and commissions.

In 2007, Lemongrass Spa moved out of the garage to a manufacturing and distribution center in Pine, Colorado, where our home office still operates. In August 2014, a second manufacturing and distribution center opened in Tarpon Springs, Florida.

With manufacturing and distribution centers in both states, we are able to efficiently manufacture and ship to thousands of amazing Lemongrass Spa Consultants and customers across the Country!

Leist is a graduate from the University of South Dakota where she earned a Bachelor’s Degree in Business Economics.

Allison Levy

Executive Vice President and Chief Legal Officer

AdvoCare International, LP

Allison Levy currently serves as Vice President and Chief Legal Officer of AdvoCare International, LP. She joined the company in 2003 and has been head of the legal department since 2005.

In her current role, Levy is the company spokesperson and manages all aspects of the company’s legal, government relations, human resources and community relations work. Prior to joining AdvoCare, Levy served as in house counsel for American Express in the Merchant Acquisition Division from 2000 until 2002. From 1997 to 2000 she was in private practice in Dallas, Texas in the area of civil litigation.

Levy received a B.S. degree in Political Science from Boston University in Boston, Massachusetts and received her J.D. from Southern Methodist University in Dallas, Texas.

Natalie Ludaway

Chief Deputy Attorney General

Office of the Attorney General for the District of Columbia

Natalie Ludaway was appointed Chief Deputy Attorney General by Attorney General Karl Racine on February 23, 2015.

In that role, she is responsible for managing the daily operations of the 12 legal divisions of the Office of the Attorney General (OAG) as the agency works to promote the public interest, protect the District’s most vulnerable residents, reform juvenile justice, protect consumers, and preserve affordable housing. Ludaway’s daily work includes: overseeing and coordinating OAG’s representation of the District in defensive and affirmative litigation; directing OAG’s consumer protection work; overseeing OAG’s prosecutorial jurisdiction over all juvenile offenses and adult misdemeanors; directing OAG’s legislative affairs; overseeing OAG’s work in offering legal advice to the Executive Branch and other District agencies and officials; and oversight of OAG’s work to provide child support services.

For nearly 20 years prior to joining OAG, Ludaway served as Managing Member of the law firm then known as Leftwich & Ludaway. Before becoming Managing Member, she served as a partner and associate with the firm.

A longtime civic leader in the District of Columbia, Ludaway has served for a decade as a member of the District’s Judicial Nomination Commission, which screens and recommends candidates for appointment as judges on the Superior Court of the District of Columbia and the D.C. Court of Appeals.

She also served two terms on the D.C. Court of Appeals Committee on Admissions, is a former Chair of the D.C. Chamber of Commerce, and is a member and former officer of the Greater Washington Area Chapter of the National Bar Association’s Women Lawyers Division. Ludaway also serves as the Co-Chair of the Women’s Advisory Board of the Girl Scout Council of the Nation’s Capital.

Joseph Mariano


Direct Selling Association

Joseph Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer.

As DSA Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs.

Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation.

Dr. Tracey Mays

Assistant Professor of Entrepreneurship and Management

Minot State University

Dr. Tracey Mays is an Assistant Professor of Entrepreneurship and Management at Minot State University in Minot, ND. She enjoys teaching Entrepreneurship and Management classes.

Dr. Mays has teaching experience at both the graduate and undergraduate levels using both face to face and online methods of delivery. She is dedicated to supporting students’ academic endeavors. She serves as faculty advisor to students, and is also committed to the academic community as she serves on various university committees.

In addition to teaching, Dr. Mays has over 15 years of practical experience in Accounting, Finance and Budgeting in the private and government sectors. Having spent 10 years in Accounting and Budgeting with the U.S. Department of Defense Dr. Mays became an expert in government financial management practices.

Dave Merriman

Executive Vice President

ACN, Inc.

Cindy Monroe

Founder, President and Chief Executive Officer

Thirty-One Gifts

Cindy Monroe founded Thirty-One Gifts in 2003 in Tennessee, with a goal of giving women an opportunity to find financial freedom through owning their own businesses. Today, there are over 1,000 employees and more than 64,000 independent sales Consultants throughout the U.S. and nine provinces of Canada.

Monroe has been recognized for her business and philanthropic achievements both nationally and in the home office community of Columbus, Ohio, where Thirty-One is the largest woman-owned and largest family-owned business. In 2014 they were named the Fastest-Growing Woman-Owned Company in the World by the Women Presidents’ Organization, and Monroe was named a “Self-Made Woman to Watch” by Forbes magazine in 2015. She serves as an Advisory Board member of The Salvation Army of Central Ohio, and is a member of the Women Presidents’ Organization and the Young Presidents’ Organization.

Monroe received a bachelor’s degree in marketing from the University of Tennessee at Chattanooga, and today she sponsors a college scholarship for girls in Hamilton County, Tennessee. She resides in New Albany, Ohio, with her husband and two children.

Ursula Dudley Oglesby


Beauty Corp, LLC

Ursula Dudley Oglesby, President of Dudley Beauty Corp, LLC is a well-respected business leader and humanitarian. As part of the second generation of Dudley, she has taken the responsibility of catapulting the Dudley company and the Dudley brand. Ursula Dudley Oglesby is responsible for developing and executing all of the company’s long-term growth strategies, launching new brand initiatives, recruiting A Players for the company, and defining Dudley as the premier beauty company for the multi-cultural market.

Gaby Ortigoni

Vice President, Central Florida

Prospera (formerly HBIF)

Gaby Ortigoni is the Hispanic Business Initiative Fund of Florida’s Vice President for the Central Florida region. In this capacity, she is in charge of all activities of the organization in Central Florida, including guiding and supervising six employees, managing and supporting two volunteer committees, serving as spokesperson and lead fundraiser in the region, and overseeing all local services and programs for current and aspiring Hispanic entrepreneurs.

Prior to joining the HBIF team, Ortigoni was Manager of Community Relations at OUC –The Reliable One. In that role, she was responsible for enhancing OUC’s position as a community leader, managing the corporate sponsorships, partnerships, employee involvement in the community, all workplace charitable giving campaigns, and overseeing the design and implementation of OUC’s safety and conservation outreach programs. She was also responsible for Spanish translations of OUC’s materials and served as OUC’s spokesperson for Spanish-speaking media.

Ortigoni’s past work experience also includes: Director of Marketing and Sales for the Hispanic Chamber of Commerce of Metro Orlando, Director of the Hispanic Crime Prevention Program for Florida International University’s Center for the Administration of Justice, Senior Community Officer for the Puerto Rico Federal Affairs Administration and Legislative Assistant for Florida House of Representatives, District 35.

Ortigoni has demonstrated strong leadership skills and community involvement, and her work ethics and commitment to the community has been recognized with numerous awards and recognitions.

Michael Owen

Managing Partner

EventGenuity, LLC

With decades of experience as a provider of entertainment and event management services, Michael Owen shares a wealth of knowledge gained through his career in the often unique and always exciting meetings and events industries.

His company, EventGenuity, LLC, produces business events throughout North America, providing Events and Meetings Management and Corporate Entertainment capabilities for corporate and association clients.

A meetings industry activist, Owen has served on MPI International Board of Directors, TNSAE Board of Directors, Nashville Association of Talent Directors Board of Directors, as Past President of the Tennessee Chapter of MPI, Chair of MPI’s Chapter Advisory Council, Reed Exhibitions AIBTM Advisory Board, MPI Leadership Development Task Force, and PCMA Global Advocacy Task Force.

He currently serves as past Chair of Convention Industry Council APEX Standards Committee, as a member of The Meetings Industry Wi-Fi Coalition and on the PCMA Independent Planners Task Force.

Erich Pagel

Director of Business Insights

Scentsy, Inc.

Erich Pagel is a Market Research leader with more than 25 years of experience across a wide range of channels, categories and brands and is currently the Market Research Director for Scentsy.

With more than 10 years of Market Research experience in the Direct Sales Industry total, Pagel has also managed the field development research for Amway North America, and led all aspects of Market Research for Origami Owl.

Pagel has experience leading research for major Consumer Packaged Goods brands in hair care, skin care, hand and body lotion and food storage. And, his experience in Consumer Durables includes watercraft and home cleaning appliances. He has also done freelance qualitative research in home furnishings and in health care.

Pagel has an MBA in Marketing and BS in Industrial Engineering from the University of Wisconsin.

John Parker

Chief Sales Officer


As Amway’s chief sales officer, John Parker is responsible for the company’s global sales operations. In this role, he oversees distributor compensation and incentives, sales plan, customer service, meetings and events, digital and consumer marketing, and training and education. He’s also a member of Amway’s executive staff, the company’s top advisory team to the Office of the Chief Executive, composed of Amway Chairman Steve Van Andel and President Doug DeVos.

Parker has worked for two decades with Amway Business Owners around the world. He joined Amway in 1993 as a distributor relations sales manager and later became director of sales for North America. Parker was later named Amway North America’s vice president of sales and marketing, overseeing sales, marketing, communications, catalog, customer support and public relations. In 2003, Parker became chief marketing officer for Amway and in 2007 was named president of Amway Japan, leading all operations for one of Amway’s largest affiliates. He returned to Ada as vice president and chief sales officer in 2013.

Parker is a member of the United States Direct Selling Association board of directors and executive committee, serves as chairman of the Direct Selling Education Foundation and is a past member of the leadership advisory board for the College of Business at Ferris State University. Parker earned a Bachelor of Business Administration degree with a concentration in finance from the University of Notre Dame, where he was a member of the varsity golf team.

Dr. Lori Pennington-Gray

Professor and Director of Tourism Crisis Management Initiative

University of Florida

Dr. Lori Pennington-Gray is the Director of the Tourism Crisis Management Initiative at the University of Florida.

Tourism has been touted as the largest industry in the world. One of the most critical issues related to tourism is the sustainability of the destination. Her research uses a “systems approach” to understand both demand-side and supply-side issues related to tourism. On the demand side, her primary research agenda has concentrated on the consumer travel behavior. On the supply-side, her research has focused on the decision-making process of destination management organizations (DMOs).

A primary focus is tourism crisis management and how destinations respond to crisis. Dr. Pennington-Gray received her Ph.D. from Michigan State University (1999), her M.S. from The Pennsylvania State University (1994), and her B.S. from Waterloo University in Canada (1993). She has expertise in tourism marketing, planning and development, policy and crisis management. She has been involved with a number of tourism studies globally and has worked with a number of countries on tourism policy initiatives.

Dr. Pennington-Gray has published more than 60 refereed articles, has brought in more than $5M in external research dollars and made over 250 presentations.

Robert Peterson Ph.D.

John T. Stuart III Centennial Chair in Business Administration

University of Texas at Austin

Dr. Peterson’s doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data.

Dr. Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science. Dr. Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association.

Presently, he is immediate Past-President of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

Dr. Charles Ragland

Executive Director, Center for Global Sales Leadership, Clinical Assistant Professor of Marketing, Kelley School of Business

Indiana University

Dr. Charles Ragland serves as Executive Director, Center for Global Sales Leadership at the Kelley School of Business.  He is also a Clinical Assistant Professor of Marketing.

As Executive Director, Dr. Ragland interacts with industry experts from corporate partners such at 3M, Altria, Boston Scientific, CEB, Cook Medical, PandG, Gartner, CH Robinson, and Whirlpool to understand the changing professional sales landscape, updating our curriculum to prepare our students for success.  As a professor, he leads the Global Sales Workshop, Sales Management, and Advanced Professional Sales courses.

Prior to his academic career, Dr. Ragland spent more than twenty years in various sales and marketing roles including direct sales, distribution sales, market development, new product development, business management, sales and marketing management, and general management (PandL) with several global multinational corporations.

Since receiving his Doctorate of Business Administration in Marketing from Kennesaw State University, he has authored more than 15 peer-reviewed publications.  His research has appeared in the Journal of Marketing Education, Marketing Intelligence and Planning, Journal of Strategic Marketing, Journal of Marketing Channels, Journal of Business-to-Business Marketing, and Journal of Selling and Major Account Management.

He received a MBA from the Weatherhead School of Management, Case Western Reserve University; and BSBA from Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

Michelle Roe

Vice President, General Counsel

Thirty-One Gifts

Michele Roe is Vice President, General Counsel of Thirty-One Gifts.  In her role, Roe oversees Legal, Loss Prevention, Security, Safety, Workers’ Compensation and Data Privacy/Cyber-Security. Thirty-One Gifts is a proud member of the Direct Selling Association, where Roe serves on both the General Counsel and Government Relations Subcommittees.

Roe previously served as General Counsel-Americas and Secretary for Mettler-Toledo International, where she managed legal affairs for North and South America. She also served as Associate General Counsel at RPM International and Wheeling-Pittsburgh Steel Corporation.

Roe is a current member of the Nationwide Children’s Hospital Ambassador Council. She is a past president of the Ohio Women’s Bar Association and the Northeast Ohio Chapter of the Association of Corporate Counsel (ACC). Roe is a 2015 “Women You Should Know” Honoree, as recognized by the Women for Economic and Leadership Development (WELD) organization.

Roe is a 1992 cum laude graduate of the University of Rochester. She received her law degree from the University of Pittsburgh School in 1995 and served as Executive Editor of the School’s Journal of Law & Commerce.

Alex Rolfe

Senior Director, Event Solution Sales Team

Cvent, Inc.

Alex Rolfe is the Senior Director, Event Solution Sales Team at Cvent, Inc., the world’s largest provider of event management technology, where he leads sales and outreach for the company’s event management platform.

Rolfe leverages his knowledge of event marketing to help organizations of all sizes realize a ROE, return on events. He is responsible for cultivating business relationships with some of the world’s largest organizations, including technology and pharmaceutical companies, financial institutions, nonprofit organizations and associations.

An expert on event management technology, Rolfe has presented Cvent’s solutions to thousands of meeting planners and has spoken at dozens of events on event marketing and meeting management.

Andy Rouhafzai

Senior Sales Executive, Event Solutions

Cvent, Inc.

Andy Rouhafzai has worked in the events industry for the past decade and is currently a Senior Sales Executive, Event Solutions Team at Cvent, Inc., the global leader in event management software, mobile apps, and onsite event technology. In this position, Rouhafzai focuses on helping event planners improve their attendees’ event experience while streamlining manual processes. He also works with networking marketing companies and helping solve many of the issues that are unique to MLM event planners.

J.B. Ryan, DMCP

Partner, Central Florida

ACCESS Florida

J.B. Ryan leads the ACCESS Florida team in Central Florida.  Ryan began his travel career in 1991 with Wide World of Golf, where he led golf groups to Scotland, Ireland and Pebble Beach as a travel director.

In 1993, Ryan moved to Florida and began his destination management career.  He has worked with many of the top incentive and corporate clients in the industry.

Ryan is active in SITE, ADMEI and FICP holding local and national Board seats with several industry associations.  When he is not working, Ryan can be found on the Windermere little league baseball fields coaching one of his three sons.

Kara Schneck

Nu Skin Enterprises

Kara Schneck began her career in New York City more than 20 years ago, working with numerous national and international clients including Four Seasons Resorts, Singapore Airlines, and PGA National Resort and Spa. She employed a full spectrum of communications and marketing strategies that resulted in award-winning communications programs and the achievement of key business targets for her clients. Currently, Ms. Schneck is the Vice President of Global Corporate Communications for Nu Skin Enterprises, a multi-billion dollar, public company that operates in nearly 50 markets. In this position, she oversees the company’s reputation management strategies, focusing on the corporate narrative, media outreach, the company’s public social media and SEO, employee communications, and issues management. Ms. Schneck has also been active in communicating and fundraising for the Nu Skin Force for Good Foundation.

Jennifer Settle

Managing Director


Jennifer Settle joined HelmsBriscoe in 2000 as HelmsBriscoe’s 225th Associate. In her previous role as Regional Director, Jennifer introduced the buying power and expertise of HelmsBriscoe to the marketplace, while representing her clients with integrity, excellence, and best-in-class service. Jennifer now holds a Managing Director position and continues to handle a diverse account base while leading a growing team in Southern California and Hawaii. She loves her work and is passionate about what HelmsBriscoe can do for her clients.

As a 35-year hospitality veteran, Jennifer has been recognized for achieving Presidents Club, Masters Club and been a recipient of the HelmsBriscoe Resource One award on multiple occasions, along with being recognized as a top partner for several hotel brands. Jennifer is a member of SITE, PCMA, MPI, and GBTA. She enjoys life, and splits her time between Coronado, California and in the Hawaiian Islands with her husband, four children, and eight grandchildren.

Andi Sherwood

Compensation Plan Specialist

Dan Jensen Consulting

Andi Sherwood has worked in the Direct Selling Industry for over 20 years, designing and working with hundreds of Compensation Plans. From start-ups to multi-billion dollar giants and product lines ranging from clothing to nutritionals and beauty to technology, her broad understanding and intimate knowledge of the industry is utilized to help companies learn and integrate best practice approaches in Compensation Plan design and business practices that will align strategies to drive success.

Halle Sminchak

Chief Compliance Officer

The Kirby Company

Halle Sminchak is the Chief Compliance Officer for The Kirby Company, the one-hundred-year-old Cleveland-based manufacturer of world-class, premium-quality homecare systems.

A licensed attorney in Ohio, Halle began her career in general civil litigation before joining Kirby in 2008. As Chief Compliance Officer, she oversees Kirby’s Compliance, Public Relations, Consumer Relations, and Contracts Departments.  She has a wealth of experience in areas such as employee, operational, and litigation management, public and media relations, and the creation and enforcement of company policies and procedures.

With the ever-evolving political and legal landscape, along with the new challenges presented by technological advancements, Sminchak is committed to spearheading new initiatives to keep Kirby ahead of the game and to protect Kirby’s proud direct selling tradition and business model.

Halle received her Juris Doctor from Case Western Reserve University and was honored with the Order of the Barristers distinction.  Prior to that, she graduated summa cum laude from Elon University in North Carolina, receiving her Bachelor of Arts degree in History.

Representative Darren Soto

United States Congressman

Florida 9th District

Elected in 2016, Darren Soto represents Central Florida in Congress. The 9th District includes all of Osceola and parts of Orange and Polk Counties, and is home to many of the people who make Orlando’s theme parks world-renowned, who grow more citrus and raise more cattle than anywhere else in the State, and who explore the farthest reaches of the galaxy from the Kennedy Space Center.

Darren entered public service to work for these hard-working Floridians. Serving for a decade in the Florida Legislature, he fought to create high paying jobs, increase access to higher education, and ensure clean water, land, and air for his constituents. Soto passed landmark legislation protecting families of fallen firefighters, giving victims of sexual assault more time to report their attackers, and allowing Dreamers to be admitted to the Florida Bar. He also secured $25 million to build a state of the art college campus in the District, helped provide $10 million to save Florida’s springs, and brought in $15 million for a high-tech sensors manufacturing facility.

The first Floridian of Puerto Rican descent to serve in Congress, Darren is proud to represent all the diverse people of the 9th District. Soto graduated from Rutgers University and George Washington University School of Law. His hobbies include playing guitar, pastel painting, and kayaking.  Initially joining his local Orlando Young Democrats club to make friends, he was soon encouraged to run for the Florida House. At the age of 29, he ran, won, and has brought a sense of humility to public service ever since.

Jesse Stamm

Director of Field Support

Take Shape For Life, Inc. - Medifast

Jesse Stamm dreams of a world where simply exceptional experiences are the norm for all service and sales interactions.

With over 20 years of experience in sales, marketing, leadership, and development, as well as an affinity for the health and wellness space, Stamm is excited to be part of Take Shape For Life and its current brand evolution to OPTAVIA. Through his experience both in the field and working for the field, Stamm believes strong partnerships and a deep understanding of the field are some of the best tools to grow an organization.

As a recent member of DSN’s Forces Under Forty, Stamm has been honored for significantly elevating the overall Coach Experience for Take Shape For Life, building strong internal teams by developing team members, and his commitment to his community through service. Stamm is also a member of DSA’s Industry Research Committee.

Bill Stock

Vice President, Creative

Iacono Productions

Bill Stock, Vice President of Creative at Iacono Productions, has a passion for developing uniquely creative initiatives.

Joining the world of event production as a Graphic Designer, stock has successfully supported clients in the roles of Creative Director, Lead Designer and Executive Producer. In recent years his focus on Brand Strategy and Event Design challenges him to go beyond current trends and look to what’s next in engaging participants, brand activation and non-traditional venues.

After 24 years in the field, he has established an expertise, but he also embraces everyday reinvention through the constant change of the industry. His portfolio transcends all types of categories and includes significant names such as: LensCrafters, Procter and Gamble, Petco, Nu Skin, Macy’s, NCAA, Cintas and The Pampered Chef.

Bill earned his BA at Xavier University and has been recognized with numerous awards, including a Silver Addy from the Cincinnati Ad Club, and the Zanders Corporate Communications Design Award of Excellence.

Doug Swingle

Director, IT Solutions Architecture

Thirty-One Gifts

Doug Swingle has a diverse IT background in industries including government, retail, supply chain, direct sales (Longaberger & Thirty-One Gifts), hardware design/development, auditing and utilities. He worked with Thirty-One’s Phil Jarvis at a dot-com startup in 2000-2001, and in 2010 Doug joined the Thirty-One team. Doug has a degree in Engineering from Ohio State University. He resides in Granville, OH, with his wife of 26 years.

Audrey Thomas

Chief Executive Officer

Organized Audrey

Audrey Thomas, CSP, has been entertaining and teaching audiences for over 20 years. As an author, speaker and productivity consultant, she presents for corporations, non-profits, conferences and conventions.

Thomas has authored several books, including 50 Ways to Leave Your Clutter, and The Road Called Chaos. Her client roster includes The Boeing Company, 3M, Pepsi, PricewaterhouseCoopers, FICP (Financial and Insurance Conference Planners), ING, and Meeting Planners International.  Thomas writes for several organizations, including The Business Journal and UnitedHealthcare. Her bi-monthly newsletter – My Monday Moment – is designed for busy professionals.

Serving the National Speakers Association-Minnesota as Past President, she is the recipient of the Certified Speaking Professional designation. The CSP is the speaking profession’s international measure of professional platform competence. Less than 12% of all speakers are awarded this credential.

Steven Thomas, CHPP, FCPP, FCP


Orange County Sheriff's Office, High-Risk Incident Command, Emergency Management Unit, Critical Incident Team

Sergeant Steve Thomas started his law enforcement career in Southern California in 1976. He has over 40 years of progressive law enforcement experience including; criminal investigations, emergency management and planning, critical incident management, critical infrastructure and key resource protection, threat identification and vulnerability assessment.

Sgt. Thomas is currently assigned to the Orange County Sheriff’s Office Emergency Management Unit and is the Planning Section Chief for the Critical Incident Management Team which has twenty-seven (27) sworn deputies and three (3) civilian members. Sgt. Thomas is the Lead Instructor for the Orange County Sheriff’s Office Command School. This first of its kind school teaches supervisors with the Sheriff’s Office, Orange County Fire Department and Orange County Public Schools how to organize and manage the first hour of a critical incident.

Sgt. Thomas is a graduate of Mt San Jacinto College, the California Department of Justice Supervisory Leadership Institute, and the Florida Leadership Academy. Steve has over 6000 hours of specialized criminal justice training and has received numerous awards and commendations for his work in operations and emergency services.

Orville Thompson

Chief Executive Officer

Scentsy, Inc.

Orville Thompson is a lifelong entrepreneur. He was only 10 years old when he convinced his father to let him bring home a small flock of sheep he had purchased from a neighbor to start his own “business.”

After graduating with honors from the University of Washington in 1992, he found himself once again turning to entrepreneurship to support his growing family.

In 2004, Thompson and his wife Heidi purchased Scentsy and launched it as a direct selling company. Built on the core values of Simplicity, Authenticity and Generosity, they guided Scentsy from its humble beginnings to become a global leader in home fragrance and direct selling.

In 2009, Scentsy received the Direct Selling Association’s first Rising Star Award, and topped Inc. 500’s list as the fastest-growing consumer products company in America in 2010. Today, Scentsy is a multi-brand company with products sold by more than 100,000 dedicated Consultants in 11 countries.

Thompson lives his motto to “contribute more than you take” by volunteering on various non-profit boards, most notably the Direct Selling Association Board of Directors Executive Committee, where he has served since 2012. He was Chairman of the DSA from 2013 to 2014.

Representative Marc Veasey

United States Congressman

Texas 33rd District

United States Congressman Marc Veasey proudly represents Texas’ newly drawn Congressional District 33 in the U.S. House of Representatives. Rep. Veasey comes to Congress with over a decade of public service experience and has established himself as a strong and effective advocate who finds fair-minded and balanced solutions to problems.

First elected to the Texas State House in 2004, Congressman Veasey represented District 95 – an area now part of the 33rd Congressional District – for four consecutive terms. As a Member of the U.S. House of Representatives, Rep. Veasey serves on the House Armed Services Committee and the Science, Space and Technology Committee.

Congressman Veasey is committed to creating jobs, encouraging economic growth, improving public education, promoting immigration reform, and ensuring access to quality healthcare. Congressman Marc Veasey was born and raised in Fort Worth, Texas.

Ideneth Vega

Director of Sales Development North America

Jeunesse Global

Vega launched her career in the direct selling industry 17 years ago in the field as an Independent Sales Consultant in Puerto Rico. She soon reached one of the highest levels of leadership—becoming the youngest person to achieve the level of Executive Director in BeautiControl (part of Tupperware Brand), and then she was chosen to represent corporate as a National Trainer.

Once in the corporate side of the business, she joined Belcorp as Regional Sales Manager, where she successfully managed and developed the US – East Region with the highest levels of leadership development and organic sustainable growth. At Gold Canyon International, Vega was responsible for the development and growth of the business for the US South & East regions, including leading the Hispanic Initiative nationwide. In 2016 she joined Jeunesse Global as Director of Sales Development and Education for North America. At Jeunesse she focuses on developing strategy and designing systems and resources to equip Distributors.

Vega currently serves as a member of the DSA’s Diversity and Empowerment Council. As a Latina, herself, she believes that this industry has the power of eliminating language and culture as barriers when developing strong and diverse teams. She holds a Bachelor in Social Sciences from the University of Puerto Rico and has completed graduate studies in Human Resources and Marketing.

Britney Vickery

Chief Executive Officer and Founder

Initials, Inc.

Britney Vickery is the Chief Executive Officer and Founder of Initials, Inc. She brings more than 18 years of professional and executive management experience. A serial entrepreneur, Initials, Inc. represents her strongest accomplishment to date. Ranked four years in a row to the prestigious Inc. Magazine 500/5000 list of America’s fastest growing, privately held companies for four consecutive years, beginning in 2012.

Vickery started her professional career in 1997 with a Fortune 100 company and later moved into collegiate advancement where she held various positions and truly honed her strategic leadership skills. She later exited corporate America upon the arrival her first child only to found and launch Initials, Inc. from a spare bedroom in her Georgia home a year later.

A graduate of Valdosta State University, a Georgia University school, with a B.F.A. in Organizational Communications. Vickery is an active member of several organizations such as the North Georgia CEO Forum, Vistage International and Board of Directors for the Direct Selling Association and the Direct Selling Education Foundation. She is married to husband, Darren, has a son, Pierce (14) and daughter, Blair (10). She resides in Clarkesville, Georgia.

Victoria Vilbrandt

Vice President of Marketing Strategy and Solutions

Princess House, Inc.

Victoria Vilbrandt joined Princess House in 2014 as Vice President of Marketing Strategy and Solutions overseeing the company’s marketing, communications, product development, merchandising, and digital departments. A native of Cuba who moved to the U.S. at the age of nine, Vilbrandt is passionate about the Hispanic market, and applies her widespread marketing expertise in consumer products and direct selling to her role in extending the brand to a new generation of Latina women. Previously, Vilbrandt held domestic and global positions at Tupperware Brands, and over the course of her career has developed new product concepts and brand strategies for consumer products in diverse categories such as kitchen appliances, nutritional supplements and pharmaceuticals.

Eric Wagatha

Senior Vice President

GfK Custom Research, LLC

Eric oversees GfK’s Consumer Life Pacific-Asia operations from Irvine, California.

A seasoned strategist and market researcher, Eric’s primary goal is leading senior client relations as they look to GfK’s premier consumer trends services for guidance into actionable product and marketing strategies.

He has nearly 25 years of marketing experience across the majority of Fortune 500 sectors, including technology, automotive, CPG, finance, and retail.

Prior to joining GfK, Eric spent 18 years in the advertising industry, unearthing consumer insights and developing communications strategies for many of America’s most recognized brands.

He has judged the Effie’s, guest lectured, and spoken at numerous senior client and industry events.

Eric received his MBA from the California State University, Fullerton, and his Bachelors of Science from the University of California, Riverside.

Al Wakefield

President and Chief Executive Officer

Wakefield Global

Al Wakefield has over forty years total experience in the evaluation and recruitment of senior level management.  Having served in four Fortune 500 companies and three global executive search firms, Wakefield has gained in-depth skills in the successful completion of searches for a wide range of consumer companies in direct selling, financial and industrial organizations and not-for-profit. His functional skills are in marketing, sales, finance, human resources, social media and operations.  Notably, he has been successful in diversity targeted searches for these areas.

Before forming Wakefield Global, Inc, Wakefield was co-Founder of Wakefield Talabisco International.  Al held various human resources positions at Mobil Oil Corporation, The Celanese Corporation, The Singer Company and Avon Products, Inc., where he served as Vice President, Human Resources and Administration Worldwide.  He was previously a partner in the executive search firms of Korn/Ferry International and Gilbert Tweed Associates, Inc.

Wakefield previously served on the boards of The Vermont Business Roundtable, Vermont Public Radio, Green Mountain College and SIAS International University in China, and presently serves on the board of the Killington Music Festival.

Crayton Webb

Owner and Chief Executive Officer

Sunwest Communications

Crayton Webb is Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas.  He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and philanthropic efforts.

Prior to coming to Mary Kay, Webb was chief of staff to the mayor of Dallas, Texas and before that was an investigative news reporter for KTVT CBS11.  Before coming to Dallas, Webb worked for TV stations in Austin, Texas; Boise, Idaho and Bend, Oregon.

Webb is chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others).  He serves on the board of the National Domestic Violence Hotline, the Texas Council on Family Violence and the YMCA of Metropolitan Dallas.

Webb received the 2015 Leadership Dallas Distinguished Alumni Award and was named one of the 2014 “Dallas Dozen” by D Magazine.  He was selected for the Dallas Business Journal’s class of “40 under Forty” in 2011 and named one of the “Five Outstanding Young Texans” by the Texas Junior Chamber of Commerce in 2008.

Webb was born and raised in Portland, Oregon and graduated from Willamette University.  In his leisure time, Crayton and his wife, Nikki, enjoy sailing and travel.  They have three sons, Nelson, Cabot & Mitchell and a one year old baby daughter, Lucy.

John Webb

Associate Legal Counsel and Senior Director, Government Relations

Direct Selling Association

Holly Wehde

Owner and Chief Executive Officer

Trades of Hope

Holly Wehde attended Miami Christian College for communications and is a visionary, empowering women worldwide. She went from being a pastor’s wife ministering to the hurting, to co-founding Trades of Hope, which creates sustainable business to alleviate poverty around the world.

Wehde’s passion is to see women become all that they were created to be. Her life has been about leading women into their destinies and living with passion and purpose. She was the owner of Cape Cod Cleaning Systems in Massachusetts and went on to do church planting in Florida. Four years ago, she combined her love for ministry and business and co-founded Trades of Hope.

Trades of Hope helps women in desperate places by selling their beautiful, fair-trade, ethically produced products through the party plan model. This creates a dignified partnership, which allows women to excel beyond their employment in the sex industry, slums and sweatshops, breaking the cycle of poverty for them and their children, allowing them to become the hero of their own story.

Dr. Dianne Welsh

Hayes Distinguished Professor of Entrepreneurship, Bryan School of Business and Economics

University of North Carolina at Greensboro

Dr. Dianne Welsh is the Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Programs at The University of North Carolina Greensboro.

Dr. Welsh has held three endowed chair and started three entrepreneurship programs/centers. She is the 2015 Fulbright-Hall Distinguished Chair for Entrepreneurship for Central Europe. She has visited or lectured in 38 countries.  She is also a recognized scholar in family business, international entrepreneurship, women-owned businesses, direct selling, and franchising with seven books and over 150 publications.

Her newest books are Creative Cross-Disciplinary Entrepreneurship, published by Palgrave-Macmillan, and the 2nd edition of Global Entrepreneurship and Case Studies in Global Entrepreneurship. A case on Mary Kay Inc. going international is included in the Global Entrepreneurship textbook. Dr. Welsh has been a DSEF Fellow in 2009-2010 and was named again last year.

Dave Wentz


Direct Selling Education Foundation

Dave Wentz helped found USANA Health Sciences in 1992 and was instrumental in leading it to $1 Billion in sales and serving over 1/2 million families. At USANA he played many roles including; VP of Strategic Development, Executive Vice President, President and CEO.

In January 2009, he was named one of America’s Powerful CEOs 40 and Under by His focus on providing an exceptional workplace for employees worldwide led to Outside magazine naming USANA to its Best Places to Work list for the past four years.

Dave is also co-author of the New York Times best-selling book, The Healthy Home.  He has served as Chairman of the Direct Selling Association and is currently serving for the second time as Chairman of the Direct Selling Education Foundation.

He lives with his family in Park City, Utah.  He and his wife Renee’s number one priority is spending time with their children, Andrew & Sydney; however, Dave also enjoys adventure sports, aviation and travel whenever he gets the chance.

Joy Westheimer-Walsh, CMP

Director Creative Services

ACCESS Florida

Joy Westheimer-Walsh is a Certified Meeting Planner who began her career in the meetings and events industry over 20 years ago.

Starting as a Meeting Planner, Westheimer-Walsh quickly showed a knack for creative design and strategic thinking, which led her down the path to a career in Design. After developing the Creative Division at Access Florida, she and her team have produced some of the most imaginative and inventive designs across the state of Florida.

Her unique ability to understand her client’s needs, conceptualize fresh ideas and produce their vision has set her apart as an industry leader.  The passion in her approach, as well as her attention to even the smallest details, is what has led her to have strong long term relationships with her clients.

Alisha White, CMP

Associate Regional Vice President


Alisha White joined HelmsBriscoe in 2017 as an Associate Regional Vice President, with specialty focus on the association market. An expert strategist, sourcing and procurement specialist with a track record of innovative collaboration, Alisha has worked in and for associations for over two decades. She leverages her experience and relationships in the hotel industry to identify and secure the best locations for her clients’ meetings and events, without cost to their organization. Partnering with association leadership teams in measuring and evaluating process against organizational goals, Alisha helps associations reduce their event expenses and elevate their meetings as a key revenue, marketing and membership resource.

Alisha is an active member of the American Society of Association Executives (ASAE), currently serving on their Industry Partner Alliance, Summit Awards Steering Committee, and working toward her Certified Association Executive (CAE) certification.  She has served on ASAE’s Meetings & Expositions Council, the Potomac Chapter Board for Meeting Professionals International (PMPI), the Board of Association for Meetings Professionals (AMPs), chaired committees for the Capital Chapter of the Professional Convention Management Association (PCMA), and is a strong supporter of the U.S. Chamber of Commerce, working toward their Institute for Organization Management (IOM) certification on scholarship.

Prior to joining HelmsBriscoe, Alisha most recently led national sales teams and was the face of the association market for Loews Hotels, Associated Luxury Hotels International (ALHI), and Hilton’s Luxury Brands. A Washington, DC native, her career and love of associations began with her start at the Aluminum Association in 1991. She is pursuing an advanced degree from Liberty University in Psychology and Pastoral Counseling and supports several causes, including Compassion International, So Others Might Eat (SOME), Boy Scouts of America, Girl Scouts of America, St. Jude Children’s Research Hospital, March of Dimes, United Ministries and the Carpenter Shelter. Alisha is passionate about her two children, Jack and Lucy, labradoodle Melody, long-distance running, SUP, creative writing, and the ocean.

Scott White

Chief Executive Officer

New Avon LLC

Scott White is Chief Executive Officer for New Avon LLC and is responsible for leading the strategic direction of the company, bringing a passion for people, business innovation and operational excellence to North America’s iconic beauty brand.  White is also a member of New Avon LLC Board of Managers.

White is an accomplished industry executive, bringing more than 25 years’ experience working with leading women’s and health and wellness brands. He joined New Avon from Abbott Laboratories, most recently serving as President of International Nutrition. Under his leadership, over 9,000 Abbott employees across 100 countries delivered consistent double-digit revenue growth of the company’s $4 billion international nutrition business.

White’s accomplishments as President also include establishing a robust innovation pipeline for the North American Nutrition business, and building strong sales and marketing teams for Abbott’s continued success. Prior to this role, he served in several other leadership positions throughout his decade-long tenure at Abbott, including President of Abbott Nutrition North America, Divisional Vice President of Latin America and Divisional Vice President of U.S. Pediatric Nutrition.

Earlier in his career, White spent 15 years at Procter & Gamble, holding numerous brand management roles, including Marketing Director of Global Hair Care, Marketing Director of Mexico and Central America and Marketing Director of Latin America Hair Care.

White holds a Master of Business Administration from Kellogg School of Management at Northwestern University and a Bachelor of Science in Finance from Miami University of Ohio. He currently serves on the Business Advisory Council to the Farmer School of Business at Miami University.

Ingrid Wold

Field Development Director

Damsel in Defense

Former Independent Damsel Director turned in-house Field Development Director, Ingrid Wold made the move from California to Idaho to join the Damsel in Defense Corporate Office in August of 2015.

She is responsible for getting communications out to the field and public, running training programs, and keeping a pulse on what is happening with the field.

Wold is known for catching every grammatical error and having an affinity for Thin Mints. When she’s not on her phone, Wold enjoys hiking, camping, shopping and target shooting.

Monica Wood

Vice President, Global Consumer and Member Insights

Herbalife Nutrition

Monica Wood is currently the Vice President, Global Consumer and Member Insights for Herbalife.  She is responsible for building an insights function from the ground up, creating best in class practices globally and is responsible for all surveys and insights work conducted within the company.

Prior to joining Herbalife, Monica was president of the Market Research Council and also the President of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, insightful research deliverables.

Prior to that, Monica was Vice President Global Marketing Services at Novartis. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.

Suzy Ziller

Executive Producer

Iacono Productions

Over the last 25 years, Suzy Ziller has worked on a wide variety of projects for clients in the entertainment and corporate event industry. Ziller’s expertise and experience includes directing, producing, writing, stage managing, costume design, scenic design, interior design, and event decor design.

Her unique and wide set of skills has made her an invaluable member of the Iacono team of producers. Ziller’s many credits and projects include work for Paramount’s Kings Island, Paramount’s Carowinds, Paramount’s Kings Dominion, Stone Mountain Park, TV One, The Wendy Williams Show, RFamily Cruises, Nickelodeon Cruises, Scentsy National Conference, Pampered Chef National Conference, Origami Owl National Conference, Zija National and Regional Conference, Miami University of Ohio Gala, DSA National Conference, Defenders National Convention, Trimble/Farm Progress Show, Crest and Oral B/PandG dental tradeshows and conventions, American Academy of Dermatology Annual Meeting, Atlantic City Food and Wine Festival, Cincinnati TechOlympics, and World Choir Games 2010 American Showcase in China.

This wide range of live event experience and critical understanding of recognition within the direct selling industry makes Suzy a true subject matter expert in executing awards sessions.


DSA would like to thank the following companies for their generous contributions to the Speaker Gift Basket:

Registration is now open!