Artemis Strategy Group
Anne Aldrich applies her broad research experience and her passion for understanding what makes people tick to make Artemis Strategy Group’s research assignments into powerful tools for its clients.
Whether in support of marketing/communications strategy, tactical development or assessment efforts, new product development, or helping clients build research-based thought leadership programs, Aldrich is highly attuned to meeting client priorities. She has a BA from Indiana University.
Chairman and Chief Executive Officer
Smart Office Solutions, Inc.
Alan Alpert has been the name and face of Smart Office since the doors opened.
He is a consummate professional best known for his high integrity and incredible networking skills (not to mention the warm smile and friendly handshake). It is because of Alan’s vision that Smart Office is among the most well respected companies in the industry.
A common challenge among the team members is who can keep up with Alpert’s high energy at our events… and to no surprise, he always wins.
Take Shape For Life, Inc. - Medifast
Mona Ameli is President of Take Shape For Life, Inc. – Medifast. Since 2014, Ameli has helped turn around the largest division of Medifast (81% of total company) into a fully growing direct selling entity, including rebranding it to OPTAVIA™, which will provide product exclusivity to the Field, global acceptance and optimal positioning to continue to fuel the company’s growth.
Ameli has more than 19 years of experience in the direct selling industry within the Health & Beauty arena. Her successful career include cross functional, management and executive leadership roles working with some of the largest companies in our industry where she has successfully started, built, and expanded new business divisions, strategic growth plans, and global brands across the world.
Direct Selling News ranked Ameli among the Top 20 Most Influential Women in the Direct Selling Industry in 2012-2013. The National Diversity Council recognized Mona Ameli, as one of the Most Powerful and Influential Women in the state of California in 2013.
With a rich multi-cultural and multi-lingual background (speaks English, French and Spanish), Mona holds a Diploma of Economics and a Master of Business Administration & Management from University of Paris – Dauphine, as well as a Post-Master Degree in Marketing. Ameli is currently the Chairman of The Diversity & Empowerment Council on the board of the Direct Selling Association.
Direct Selling Association
Joseph Aquilina is an attorney with the Direct Selling Association working in ethics and compliance, legal affairs, government relations and regulatory matters. Prior to joining DSA in June 2014, he worked in federal administrative and regulatory law. With more than ten years in Washington spanning private law firms as well the federal government, he brings a wide array of legal experience to DSA.
Originally from Los Angeles, CA by way of Cleveland, OH, Joseph resides Washington, D.C. Joseph obtained a Bachelor’s Degree in History and Juris Doctor from the Catholic University of America where he was a member of the Journal of Communications Law. He is admitted to Maryland and District of Columbia bars and serves as a member of public service committee for the Hispanic Bar Association for the District of Columbia.
Attorney and Manager, Government Relations
Direct Selling Association
Brian Bennett is an Attorney and Manager, Government Relations for the Direct Selling Association.
He represents the Association on Capitol Hill, federal regulatory agencies, and state capitols in 25 states. He is also involved in the Association’s legal and compliance functions by analyzing legal decisions and informing the membership of their impact on company operations.
Bennett is the staff liaison for the Government Relations Committee, which protects the direct selling industry against legislative or regulatory threats, promotes introduction and passage of equitable and uniform laws and regulations affecting direct selling and assists in monitoring legislative proposals and proposed administrative regulations on federal, state and local levels.
Prior to joining DSA, Bennett held a variety of roles working in the federal government and at a national party electing state candidates.
Bennett received his J.D. from The Catholic University of America: Columbus School of Law and his B.A. from James Madison University. He lives in Maryland with his wife, son, and dog.
Professor of Marketing
The Wharton School, University of Pennsylvania
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.
Berger is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca‐Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.
Managing Counsel, Corporate Government Affairs
Leslie Blye, CMP
National Account Executive
An active participant in industry organizations such as the Direct Selling Association and Financial & Insurance Conference Planners, Leslie Blye supports clients in the corporate, association and public spaces to deliver an exceptional attendee experience.
Prior to joining Iacono, Blye worked in field sales management and product management in the financial services industry. Her years as both the client and the sales professional enables her to see an event environment from multiple perspectives – management, attendee and production company.
Blye earned her BA in English from the College of Charleston.
Jean-Charles Boisset was born into the world of wine in the village of Vougeot in Burgundy, France within view of centuries-old vineyards. As proprietor of Boisset Collection, Boisset continues the entrepreneurial spirit of his parents who founded the company in 1961. He implemented organic and Biodynamic® farming at all of the family’s estate vineyards in Burgundy and California.
Today, the family collection includes wineries that share more than 18 centuries of combined winemaking. Boisset leads the family firm with passionate commitment to fine wine, history, quality and a deep respect for the environment.
Decanter magazine has included Boisset on its “Power List” of the fifty most important people in the wine world since its inception, and was named “Innovator of the Year” by Wine Enthusiast Magazine. In March of 2017 Boisset and his wife Gina Gallo were honored with the prestigious Robert Mondavi Wine & Food Award for their contributions to the wine world and hospitality industry.
Senior Communications Manager
AdvoCare International, LP
Lindsay Bomar serves as the Senior Manager of Corporate Communications at AdvoCare International.
Bringing almost a decade of experience to the role, Bomar manages external communications, crisis communications, public relations and public affairs work for the company. She also works with the executive team on board communications and is a member of the AdvoCare Foundation team working on strategy, brand and messaging.
Prior to her work at AdvoCare, Bomar spent eight years in Washington, DC working in political communications and advocacy with several consulting firms and national political campaigns. She also spent two and a half years with Bloomberg Government where she led editorial content for policy-focused events, research promotion for analysts and media relations and logistics.
Bomar received her bachelor’s in communication and public affairs from Southern Methodist University and a master’s in public management from Johns Hopkins University. Bomar resides with her husband in Dallas, TX.
Traci Lynn Burton
Founder and Chief Executive Officer
Traci Lynn Jewelry
Whether she’s in her role as a motivational speaker, author or the owner and driving force behind the hugely successful direct sales company Traci Lynn Jewelry, Dr. Traci Lynn Burton continues to impact her consultants with her mission of “Passing the MIC” (Motivate, Inspire, Change Lives). “Passing the MIC” fuels her desire to motivate people to step out of their comfort zones, inspire them to greatness and to change their lives.
Dr. Lynn has grown her Fort Lauderdale-based business into a multimillion-dollar enterprise with currently more than 30,000 independent sales consultants in 48 states. Her goal is to continue to empower her consultants and create a legacy business.
Chief Executive Officer and Founder
Jessica Butts is CEO and Founder of FrontSeatLife.org where she helps inspire, motivate and educate people to “live their life from the front seat” using their innate abilities.
A professional coach and author of Live Your Life from the Front Seat,” she is also the author of the popular book, Live Your Life from the Front Seat. A retired psychotherapist, life/business coach, and Myers-Briggs expert, Jessica’s mission is to inspire others to accomplish magnificent things by embracing their innateness. She shares her message around the country in her sassy, no-holds barred, entertaining manner.
Leaving the corporate world after 15 years to start her own company has been the hardest and most rewarding challenge of her life. As an ENFJ, Jessica thinks outside the box, leads with her heart and is obsessively organized. She’s passionate about personal development, traveling, deep connections with those in her life, and helping others be unapologetically who they are!
Dr. Bonnie Canziani
Associate Professor, Bryan School of Business and Economics
University of North Carolina at Greensboro
Dr. Bonnie Canziani holds a Ph.D. from Cornell University in Hotel Administration. She is a faculty member at the University of North Carolina Greensboro, Bryan School of Business and Economics, specializing in the management of customer service relationships and business profitability in various sectors including hospitality, tourism, and transportation.
Since 2001, Dr. Canziani has been involved in marketing and business research focused on the NC wine and grape industry, with more recent emphasis on wine tourism. Other activities include website usability consulting for local/international companies and serving as a Coleman Fellow in Entrepreneurship at UNCG.
Chief Executive Officer
Take Shape For Life, Inc. - Medifast
With more than 25 years of direct selling, marketing and consumer products experience, Dan Chard serves as Chief Executive Officer of Medifast, Inc. and as a member of Medifast’s Board of Directors. Chard joined Medifast in October of 2016.
Before joining Medifast, Dan Chard served as President and Chief Operating Officer of PartyLite, an affiliate of a portfolio company of The Carlyle Group, which specializes in home fragrance products sold by more than 40,000 independent consultants across 23 countries.
Prior to his position at PartyLite, Chard experienced success in numerous leadership roles during his 17-year tenure at Nu Skin Enterprises, Inc. (“Nu Skin”), including President of Global Sales and Operations from 2006 to 2015. In this position, Chard was responsible for managing more than $3 billion in revenue across 53 countries as well as overseeing all functions of sales operations for the company including global marketing, market operations, market services, and business technology. From 2004 to 2006, Chard held the position of President of Nu Skin Europe. Additionally, Chard served as Vice President of Marketing and Product Management from 2002 to 2004 where he developed strategy for a new global business-technology platform, while overseeing all marketing and product management operations for his division.
Chard has held various marketing leadership roles at Ventro and Broadlane, Pur Recovery Engineering and the Pillsbury Company. He received his Bachelor of Arts in Economics from Brigham Young University and his Masters of Business Administration from the University of Minnesota.
Co-Founder and Chief Executive Officer
Jade Charles is a software engineer and technologist specializing in e/mCommerce, mobile tools, and social platforms. He is also a part-time investor, full-time experimenter – and the Co-Founder and Chief Executive Officer at Fragmob.
Charles is responsible for the innovation and architecture of the Fragmob platform along with the mobile and social strategy. He is considered an expert in all mobile development technologies and online social psychology. In addition to Fragmob, Charles was recently responsible for various celebrity social networks such as Jessica Biel’s Make the Difference Network and Bode Miller’s SkiSpace.com.
Chief Executive Officer
As business woman and a mother, Carrie Charlick (along with partner Marcia Cubitt) has been uplifting and supporting women – quite literally – since 2003.
Their bodywear company, Essential Bodywear, was inspired while people watching at a national convention. With only $500 in their pockets and the hope to make a difference in their family life and for women everywhere, both moms saw their business idea as a way to bring income to many women so that they could be at home with their children.
Founded in 2003, Essential Bodywear continues to grow with a strong sense of mission: to support and uplift women everywhere by revolutionizing the way women shop for quality, properly fitting bras through home parties.
President and Chief Executive Officer
Angela Chrysler oversees the operations of Team National and all related entities; her background is in sales and marketing. She spent five years in medical sales, before joining the family-owned business, Team National in 2000.
She started as a Vice President and over the years was promoted, as she became more involved with all aspects of the business and related entities. In 2005, she was promoted to President of Team National. She worked closely with the sales field committees and began overseeing all departments. In 2007, she was promoted to Chief Executive Officer and she continues to run the company with the same dedication, philosophies and commitment as her father and mentor.
Chrysler is actively involved with the Direct Selling Association and the Direct Selling Education Foundation. She volunteers her time to serve on many direct selling committees. Angela was named as one of The Most Influential Women in Direct Selling by Direct Selling News magazine. She was also named as one of the 100 Outstanding Women of Broward County for seven consecutive years 2010-2016.
Chrysler earned a Bachelor of Arts degree from Florida Atlantic University and lives in South Florida with her husband, Phil, and her daughters, Sydney & Siena.
President and Chief Visionary Officer
FUSION Performance Group
After gathering more than 25 years of experience in the meeting and incentive planning industry, Kent Cisewski envisioned and has successfully delivered a unique industry approach by offering clients a fresh, smart and results-driven perspective on high visibility meeting and incentive investments.
He created FUSION Performance Group, a boutique firm that works with thought leader companies and stakeholders who want to take total control of every aspect of maximizing and measuring meeting and incentive ROI. FUSION’s unique approach of challenging the status quo and thinking differently is based upon the belief that a ‘New Mindset = New Results’.
Assistant Director, Advertising Practices Bureau of Consumer Protection
Federal Trade Commission
Director and Senior Counsel, Sales and Marketing
New Avon LLC
Tom Cohn is Director and Senior Counsel, Sales & Marketing at New Avon LLC, a $1 billion private equity-backed North American carve-out from Avon Products, Inc.
A member of the Personal Care Products Council, the Company sells a variety of cosmetics and beauty products, jewelry, fashion and home products through a direct sales model. New Avon LLC is a stand-alone, private company, building on the heritage of Avon Products.
As Director & Senior Counsel, Cohn reports to the General Counsel and has overall responsibility for providing legal advice regarding marketing, advertising and claims substantiation; promotions, sweepstakes and contests; sales, merchandising and pricing. In addition, he works closely with marketing colleagues and is responsible for claim substantiation and challenges, product labeling review, promotions/sweepstakes/contests, contract drafting and advertising review, including TV, print, brochure, online/digital marketing and social media. He also advises on product innovation, pricing and other merchandising matters, as well as ensuring compliance with regulatory requirements, including the FTC, FDA and other federal and state regulatory agencies.
Cohn also provides legal support in the area of intellectual property, including managing trademarks, such as clearance, prosecution, registration, portfolio management, as well as licensing for the product lines and advising on day-to-day trademark matters, domain names, copyrights, rights of publicity, and patents, as needed. He also works with the sales and commercial teams, including advising on regulatory issues, such as FTC/state law compliance regarding multi-level marketing, earnings opportunity, and incentive programs.
Previously, Cohn served as General Counsel of Atlantic Coast Brands, Deputy General Counsel, Regulatory at NBTY, and Director and Assistant Director of FTC’s Northeast Region, among other engagements. Cohn also served the FTC as Counselor to the BCP Director and Senior Attorney in the Division of Marketing Practices.
Cohn is admitted to practice in New Jersey, New York and Massachusetts and graduated from Yale College and Boston University School of Law. He is co-chair of the New York State Bar’s Cosmetics Law Committee and past chair and member of the New York City Bar’s Consumer Affairs Committee.
Dr. Anne Coughlan
Professor of Marketing, Kellogg School of Business
Dr. Anne Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management. She joined the faculty in 1985.
Dr. Coughlan’s main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Current research projects include measuring compliance, monitoring, and enforcement of MAP policies; wardrobing and optimal open-box retail sales; sales force diversification and optimal group incentive payments; optimal management of multi-level marketing distribution channels; and drivers of, and management of, sales force turnover.
Dr. Coughlan was the lead author of Marketing Channels (a Prentice-Hall textbook) through its seventh edition. She is currently writing a new book on building and managing distribution channels with Professor Sandy Jap of Emory University, Strategic Channel Management: Designing Routes to Market. She serves on the Senior Advisory Board of the Journal of Personal Selling and Sales Management, and is Editor in Chief of the SSRN Marketing Research Network, the Quantitative Marketing e-Journal and the Marketing Science e-Journal. She has served as an Associate Editor and editorial board member of the journal Marketing Science, and sits on the editorial boards of Journal of Marketing and Journal of Retailing.
Coughlan received her Ph.D. in Economics at Stanford University. Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.
Vice President of Sales
Janet Cronstedt brings a wealth of superlative success in the direct selling industry to MONAT, where she will help lead the company on its continued path of growth. Previously, she was Vice President, Consultant Development and Training at Scentsy. Prior, Cronstedt was the Chief Growth Officer at Pangea Organics, where she partnered with the CEO to transition Pangea from retail to a direct selling business model. Her past corporate experience also includes time spent as an independent turn-around consultant and Senior Vice President of Sales and Marketing for Take Shape for Life, the direct sales health coaching division of Medifast, Inc.
With a lifetime of experience working for some of the world’s most successful direct selling companies, Pam has crafted a career centered on helping people find their wings and achieve their dreams.
First and foremost a mother and grandmother, sister, and daughter, Pam’s entrepreneurial interests stem from her deep passion to help others understand and embrace their own personal power of choice to change their circumstance, build on their strengths and influence their future.
Her extraordinary journey began 40 years ago when she joined Avon as a representative going door to door in her home town. Her journey has given her the opportunity to learn from great mentors and coaches as she successfully provided leadership in sales, field development and strategy with global leaders in direct selling such as Avon, Tupperware, Beauty Group International in South America, Nutrimetics in Australia and North America, Thirty One Gifts and Trades of Hope in the United States. She has worked in network marketing companies and party plan and has learned to appreciate the importance of business basics that allow individuals to seek their own heights of success keeping it simple, easy to duplicate and fun.
In 2004, Pam formed her own company where she continued to encourage entrepreneurs to understand and embrace the freedom of being in business for themselves.
Today, Pam is pursuing her desire to provide guidance and coaching support to direct selling executives and senior field leaders with their ongoing efforts as they define, develop, execute and monitor the strategies and processes that will build sustainable growth for their business. As a business partner and friend, coach and mentor, and as a servant leader, Pam is eager to share her support and experiences while asking the tough questions that can and will lead to breakthroughs and success.
Representative Val Demings
Congresswoman Val Demings represents Florida’s 10th Congressional District.
Born in a two-room, wooden framed home in Jacksonville, Val Demings was the youngest of seven children. Her parents, Elouise, a maid, and James, a janitor, did all they could to support their seven children and instill in them the meaning of hard work.
Val took these lessons seriously, getting her first job at age 14, and became the first in her family to graduate from college. With her parents proudly at her side, she received a B.S. in Criminology from Florida State University.
Val began her career in Jacksonville as a social worker, working with foster children. Despite seeing few women in the ranks of law enforcement in the early 1980’s, Val was inspired to move to Orlando to join the police force. She graduated from the police academy as class president, receiving the Board of Trustees’ Award for Overall Excellence, and quickly earned the reputation of a tenacious, no-nonsense cop.
It was that reputation that helped her work her way up the ranks while raising a family. During her 27-year career she served in virtually every department, including serving as Commander of the Special Operations, where she was responsible for some of Orlando’s highest profile tasks, including special events and dignitary protection.
In 2007, Val Demings made history when she was appointed to serve as Orlando’s first female Chief of Police.
As Orlando’s Chief of Police, Val was widely praised for her dynamic leadership and a significant drop in crime. Val shepherded the department through the financial crisis and despite budgetary constraints kept the same number of officers on the streets. Remarkably, the Orlando Police Department reduced violent crime by more than 40 percent while she was Chief.
Chief Demings founded innovative programs like Operation Positive Direction, a mentoring program that empowers at-risk students through tutoring, community service, and positive incentives. She also launched Operation Free Palms, a project focusing on rejuvenating Orlando’s most crime-ridden housing complex, the Palms Apartments. Collaborating with city officials and faith leaders, this initiative included increasing access to childcare, building playgrounds, a GED program, and job skills training to improve the quality of life in Orlando’s most distressed community.
Val is eager to continue her record of public service as Congresswoman representing the people of the 10th District of Florida.
Val is married to Orange County Sheriff Jerry Demings, and is a proud mother to 3 sons, and proud grandmother to 5.
Val is an active member of St. Mark A.M.E., Delta Sigma Theta Sorority, Inc , Orlando Chapter of the Links, Inc., NAACP Silver Life Member, Florida Bar Citizens Advisory Committee, Florida Police Chiefs, National Organization of Black Law Enforcement Executives, National Association of Women Law Enforcement Executives, National Congress of Black Women, and numerous other affiliations.
Val enjoys spending her very limited free time riding her Harley- Davidson Road King Classic motorcycle. Val has completed the O.U.C. half marathon as well as the Walt Disney marathon.
Certified Public Accountant
One Source Tax Management LLC
Joe DePetris is a Certified Public Accountant specializing in direct sales for more than 20 years. He is a veteran of more than 1,200 direct seller IRS Audits, and creator of 1SourceTax.com, a DSA affinity partner—a tax compliance website for direct sellers.
Representative Ron DeSantis
Ron DeSantis is a native Floridian with blue collar roots who knows the value of hard work. He grew up in Dunedin, FL and worked his way through Yale University, where he graduated magna cum laude and was the captain of the varsity baseball team. He also graduated with honors from Harvard Law School.
While studying at Harvard he earned a commission as a JAG officer in the United States Navy. During his naval service, he deployed to Iraq during the 2007 troop surge as an advisor to a U.S. Navy SEAL commander in support of the SEAL mission in Iraq and also served at the terrorist detention center at Guantanamo Bay, Cuba. His military decorations include the Bronze Star Medal (meritorious service), the Navy and Marine Corps Commendation Medal (gold star in lieu of second award), the Navy and Marine Corps Achievement Medal and the Iraq Campaign Medal. He is currently a Lieutenant Commander in the reserve component of the United States Navy.
Ron has also served as both a federal and military prosecutor, prosecuting a wide range of cases including child exploitation, theft of sensitive military property, corruption and child abuse.
Since joining Congress in 2013, Ron has been a leader on issues ranging from government accountability, fiscal responsibility, national security and the Constitution. He has helped spearhead efforts to investigate the misdeeds of the IRS, reform the VA, enact term limits, balance the budget and make members of Congress live under the same rules as everybody else. As the chairman of the National Security subcommittee and as a member of the foreign affairs committee, he is deeply engaged in developing policies to combat foreign threats, to support key allies and to fully equip and train our military.
Ron lives in Marineland, FL with his wife Casey, an Emmy award-winning television host, and their baby daughter Madison.
Vice President, Global Digital Services
As the Vice President, Global Digital Services & Channel Strategy, Mike Edwards is responsible for bringing Amway’s business strategies to life by creating compelling consumer and distributor experiences through digital channels, tools, customer service and emerging technologies.
He is driven by the desire to develop new digital marketing channels that greater customer engagement and support strategic business objectives.
A consensus-builder who leads cross-functional teams in solving growth challenges by applying strategic thinking and insight, Edwards is an accomplished senior sales and marketing executive with a 20-year track record of driving better business outcomes through the creation of innovative global sales enablement tools.
Chief Executive Officer
Play with a Purpose
Sharon Fisher is a tireless spokesperson for the power of PLAY and using hands-on interaction and participation to make a point, facilitate learning, build relationships and inspire. Attendees relate immediately to Sharon’s enjoyable delivery on topics like CSR, experiential learning, innovative thinking, collaboration and team building.
She started playing as a Camp Counselor in 10th grade, then got a degree in “whistle-blowing” to cement her in the field. For the last 25 years, Fisher and her teammates at Play with a Purpose have been competing at the front of the pack with the most unique and compelling events designed to spark engagement at events.
She’s worked with almost 70% of the Fortune 100 companies, and numerous associations and non-profits. The winner of numerous awards, her most prized include being named one of Orlando’s Best Places to Work and setting two Guinness World Records.
Manager, Public Affairs
Mary Kay Inc.
Theresa Flores has enjoyed a 20-year career in public affairs, legislative advocacy and policy issues management.
Currently she is the manager of public affairs for Mary Kay Inc., where she develops and recommends strategies that protect the Company’s interests, and provides guidance to the company in its engagement with legislators, governments and NGOs. She also serves as the liaison for the Company’s Mexico, Brazil, Colombia, Argentina and Uruguay regional markets.
Flores’ areas of expertise include federal and state legislative affairs, lobbying, and grassroots advocacy. She has successively lobbied for several grassroots campaigns resulting in the defeat of legislation harmful to the Company. Theresa’s expertise is often sought out and she has shared her insight at conferences for the Public Affairs Council, State Government Affairs Council, The Public Leadership Education Network (PLEN) and The Southwest Chapter of the Society of Cosmetic Chemist (SWSCC), among others.
Flores is a member of the Hispanic 100, the State Government Affairs Council, The Dallas Women’s Foundation and Leadership Dallas. A San Antonio native and first generation American and college graduate, Theresa, received her B.A. from Cornell University.
Chief Legal Officer & Senior Vice President, Business Development
Jonathan Gelfand has over 20 years of experience representing clients involved in entertainment, new media and emerging technologies, advertising, privacy and marketing, and intellectual property matters with a focus on direct response marketing, multi-level marketing, and electronic retailing.
For ten years, Gelfand has been General Counsel and now Chief Legal Officer for Beachbody, LLC, a health and wellness company focused on home-based DVD workouts and premium supplements, encompassing internationally recognized brands such as P90X®, Insanity®, Focus T25®, 21 Day Fix®, PiYo®, Body Beast® and Shakeology®.
Gelfand additionally serves as the Senior Vice President, Business Development exploring new business opportunities and distribution models for the company.
Vorys, Sater, Seymour & Pease LLP
Whitney Gibson is a partner at Vorys, Sater, Seymour and Pease, where he is Chair of the Technology and Intellectual Property Group and leads the firm’s Online Brand Protection Group.
Gibson’s practice focuses primarily on helping businesses with unauthorized online sales, product diversion, and Internet reputation issues. He works with companies nationwide to implement effective and efficient solutions for unauthorized sales on the Internet, including on Amazon, eBay, and other third-party websites.
He was recently named to “The Best Lawyers in America” list for 2016, is also co-editor of the Stop Unauthorized Online Sales blog and co-founder of the Online Reputation and Brand Protection Coalition, a non-profit organization. He is routinely interviewed by print and broadcast media regarding Internet brand and reputation issues, including Forbes, The Washington Post, and Corporate Counsel.
Chief Executive Officer
Jonathan Gilliam is a direct selling industry expert in areas of social media, marketing, reputation management and compliance monitoring. He is President of Momentum Factor, a renowned marketing and digital risk mitigation firm serving Direct Selling companies exclusively.
Gilliam is the author of Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity—and Change the World, a widely-read industry-focused book on social media. His latest book, Blastoff! Creating Growth in the Modern Direct Selling Company takes a look at how direct sellers can drive momentum in our new, digitally-connected age.
Chief Sales Officer
Arbonne International, LLC
Ashley Good guides key areas of Arbonne’s business related to supporting the sales and development of Arbonne’s Independent Consultants, including digital marketing, social media, field development, incentives, recognition, events, training, and multicultural market development.
Good also oversees Arbonne’s Preferred Client program and initiatives to continually improve compensation for Arbonne’s Independent Consultants. She has served as a Director of the Arbonne Charitable Foundation since it was established in 2012. Prior to serving as Arbonne’s Chief Sales Officer, Ashley most recently served as Arbonne’s Chief Legal Officer and General Counsel. Since she joined Arbonne in 2007, Good has lead Arbonne’s Legal Department, Regulatory Department and Business Ethics Standards Team (Compliance).
Good began her career in the Corporate Department at the global law firm Latham & Watkins LLP. She holds a J.D. from Duke University School of Law and Bachelor’s (Human Biology) and Master’s (Education) degrees from Stanford University. She has also served on the DSA’s Ethics Committee, Government Relations Committee and Lawyers Council.
Chief Executive Officer
The JOY Project
For more than 25 years, Amanda Gore has been one of America’s and Australia’s most admired experiential speakers. She uses the principles of emotional intelligence to transform the spirit of people and cultures by changing perceptions, improving relationships, connecting people, managing change, leadership, innovation, and team dynamics.
Gore believes success in business is always about feelings – the way we feel about a product, organization or person – influences how we behave, and informs our decisions about how we spend or who we conduct business with. Until we change our perceptions, we won’t change our behavior. Gore’s presentations change perceptions… and feelings.
Author of five books and several video and audio training programs, Gore is also the Chief Executive Officer of The JOY Project and has a bachelor’s degree in physiotherapy, a major in psychology, and expertise in ergonomics, stress management, group dynamics, neurolinguistics, neuroscience, and occupational health.
Director, IT Infrastructure and Security
After graduating with an Associate of Science degree from Franklin University, in Computer Science, Don Grevenow started his career as a mainframe systems programmer, and has managed to successfully navigate each industry shift since then.
He has spent his entire 30+ year career in IT working in various industries: Healthcare, Banking, Defense, Software, and the last 7+ years in Direct Sales at Thirty-One Gifts. Grevenow has built out two companies’ IT infrastructure from scratch, led an IT M&A team and managed and supported teams in 15 countries. He currently serves as Director, IT Infrastructure.
Chief Executive Officer
USANA Health Sciences, Inc.
As the Chief Executive Officer of USANA, Kevin Guest leads worldwide field development and sales and works with the Board of Directors and Management Team to develop short-term and long-term goals for the future of the company. He has worked closely with Dr. Myron Wentz—founder of USANA—for more than 23 years, and makes it his main job to maintain Dr. Wentz’ overall vision and direction for USANA.
Corporate Government Affairs
Bryan Harrison is Senior Policy Advisor for Amway, responsible for representing the company on legislative and regulatory issues throughout the United States.
Harrison is a respected adjunct professor at Northwood University, a private business college dedicated to the philosophy and practice of individual and economic freedom and a belief in individual responsibility and potential.
Harrison earned a bachelor’s degree from Michigan State University and received his MBA from Northwood University.
President and Owner
Executive Director, IT Applications Development
Since 2011, Tim Hatfield has served as Executive Director, IT Application Development and Services for Thirty-One Gifts.
Since graduating with a Bachelor of Engineering degree from Wright State University in Dayton Ohio, majoring in Computer Engineering as well as a Master’s in Business from The Ohio State University, Hatfield has spent his 18+ year career in IT working in various industries: Direct Sales, Telecommunications, Distribution, Insurance and Healthcare.
Hatfield has worked in various roles including Application Development, Enterprise Architecture, Operations, Desktop Support and Call Centers, the last 6+ years at Thirty-One Gifts leading the application development and services teams. He currently resides in Lewis Center, OH with his wife and their two children.
Vice President of Global Events
AdvoCare International, LP
Christina Helwig, Vice President of Global Events, oversees all AdvoCare incentives, trainings and annual Distributor recognition. Managing a team of 12, Helwig’s group organize up to 50 events annually with attendance from 10 to 20,000.
Throughout her tenure at AdvoCare, Helwig has demonstrated immeasurable impact to the business. Her acute business instincts and knowledge of the company culture, have set AdvoCare on a course of excellence. She has produced innovative ideas about field interaction and leadership development corporate events, and she has transformed what events mean to AdvoCare.
Prior to joining AdvoCare, Helwig built her career in various management roles in the travel, events and leisure industry, most recently at AT&T Cowboys Stadium. She is a proud graduate of The University of Texas at Austin and lives in Dallas, TX with her husband and stepson.
President and Chief Executive Officer
Mary Kay Inc.
As President and Chief Executive Officer, David Holl is responsible for the day-to-day decisions involved in Mary Kay Inc. He is a member of the Mary Kay Inc. Board of Directors.
Holl joined Mary Kay Inc. in June 1993, and in 1996, he became Chief Financial Officer and Treasurer. In 2001, he was named President and Chief Operating Officer. In 2006, Holl assumed the title of Chief Executive Officer. Prior to joining the Mary Kay family, he was a Vice President at Citibank, based in New York. Preceding Citibank, David was a financial analyst for Union Texas Petroleum in Houston.
Under his leadership, Mary Kay has expanded into 14 new markets and successfully diversified its revenue across more than 35 markets worldwide. The Company also has made significant progress on key strategic initiatives, including global rebranding and global standardization of core systems and processes. During Holl’s tenure as President and Chief Executive Officer, Mary Kay’s global revenue has more than doubled, with various markets around the world regularly setting sales and independent sales force records.
Director, Brand Protection
Vorys, Sater, Seymour & Pease LLP
David Howell is the director of brand protection at Vorys. Howell has consulted and worked directly with Fortune 500 companies including online marketplaces such as eBay and Alibaba/AliExpress. He has established partnerships with international Fortune 200 companies to protect intellectual property, products, trademarks, and corporate domain names from fraud and infringement. Howell received his B.A. from Boise State University. He is a member of the International Trademark Association (INTA), Internet Corporation for Assigned Names and Numbers (ICANN), among others.
Chief Executive Officer
The Marketing Zen Group
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
As a result of her success, Hyder has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by BusinessWeek in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015.
LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media.
President, Collagen Sciences, Chief Industry Relations Officer
Asma Ishaq, President of Modere Collagen Sciences and Chief Industry Relations Officer.
Ishaq has united experience and vision to establish innovative concepts in health and beauty throughout her impressive career. She founded an award-winning company with an award-winning product line based on her multi-patented LiquidBioCell® nutraceutical ingredient that has pioneered the collagen and hyaluronic acid dietary supplement and skincare markets. Her company both maintained high standards in business ethics across distribution channels and industries while championing new product technology.
Ishaq serves the direct-selling channel on the DSA Board of Directors. She earned her B.A. from the University of California, Berkeley and as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.
Vice President, Information Technology
Phil Jarvis currently serves as Vice President, IT for Thirty-One Gifts. Before coming to Thirty-One Gifts seven years ago, he spent his 30+ year career in IT working in various industries including Direct Sales, Telecommunications, Automotive, Software, Insurance and Healthcare. Jarvis has worked for start-up, mid-market and Fortune 20 companies, and has created IT teams from scratch and managed 100+ person teams with international experience leading teams in 8 countries.
Born and raised in Michigan, and graduating with a Bachelor of Science from Central Michigan University, Phil now resides in Ohio with his wife and four children. They still have their University of Michigan football season tickets and make the 3-hour drive on Saturdays to attend the games in the Fall.
Cornelia Jung, CMP, LES
Senior Director of Events
Hyatt Regency Orlando
Cornelia Jung is Senior Director of Events at Hyatt Regency Orlando. Her 26-year career with Hyatt Hotels and Resorts started at Hyatt Regency Milwaukee. Moving swiftly through the ranks at hotels in Aruba and Texas, Jung became Director of Catering and Convention Services at Park Hyatt Toronto and has held that role in several significant hotels and resorts, including Hyatt Regency Hill Country Resort and Spa in San Antonio, Tex., Hyatt Regency O’Hare in Chicago, and Hyatt Regency Grand Cypress Resort and Spa in Orlando, Fla.
From Ulm, Germany, Jung is a graduate of Hotelfachschule Bad Wörishofen and earned designation as a Certified Meeting Planner (CMP) and Learning Environment Specialist (LES). Jung sits on the Event Advisory Board for UCF, and is an active Rotarian. She was recognized as Director of Events of the Year for Hyatt Hotels and Resorts in 2006 and has twice been recognized with the achievement of Events Team of the Year, most recently for Hyatt Regency Orlando in 2015.
Entrepreneur in Residence
Eastern West Virginia Community and Technical College
An entrepreneur and national keynote speaker, Joe Kapp wears a number of professional hats. He is an award winning serial entrepreneur, having started and sold his first business, in college.
Kapp has significant experience working with community colleges around the United States on developing economic and entrepreneurial projects. Mr. Kapp has worked nationally with local communities to serve as an economic development catalyst and entrepreneurial change agent. He has served as adjunct faculty at Eastern West Virginia Community and Technical College where he currently is the Entrepreneur-In-Residence, responsible for among other things, launching a new business accelerator in the Potomac Highlands of rural West Virginia.
Kapp has previously owned a successful asset management firm, where he worked with numerous small and medium business clients and managed over $60 Million in client assets. Kapp sold his financial planning practice and began focusing more on economic development and teaching entrepreneurship.
Kapp also has over 10 years of experience in the technology industry, having advised Fortune 500 companies on the use and implementation of new and emerging technologies. Kapp worked in KPMG’s National Tax Practice, advising on knowledge management and tax technologies and served as a consultant for KPMG’s Information Risk Management Practice performing security audits for clients.
Kapp served as a Customer Relationship Management (“CRM”) technical account manager for Siebel Systems (now Oracle), consulting to Fortune 500 companies and government clients such as Johnson & Johnson, Glaxo Smithkline, the Virginia Department of Taxation and the NASD.
Jeff Kaufman, Ph.D
Director, Customer and Field Insights
Dr. Jeff Kaufman has a passion for helping brands make intelligent marketing decisions based on research and analytics. With over 20 years of experience in consumer insights for clients and suppliers, Dr. Kaufman joined Isagenix in 2013 as the company’s first insights professional. At Isagenix, marketing, sales, and product strategy benefit from insights that he provides via the surveys conducted with Isagenix customers and analyses of consumer and business trends.
Previously, Dr. Kaufman worked for Avery Office Products Printable Media Division, ConAgra Foods, and Kraft Foods, and was awarded the prestigious Ogilvy award in Advertising Research in 2005. Dr. Kaufman earned his master’s and doctorate degrees in organizational psychology from the University of Michigan.
Founder and Chief Executive Officer
Lemongrass Spa Products
When Lemongrass Spa Founder, Heidi Leist, was pregnant with her daughter she began reading labels on her skincare, makeup and bath products and realized there were many toxins in everything she was using.
On a mission to find safer products she started creating her own bath crystals and tub teas. She and a friend hosted a girls’ night out and showed women how to make their own natural bath crystals. It was that fun-filled evening that inspired Leist to create more products and eventually provide spa experiences for women across the county.
Since those humble beginnings Leist and her mother, Karen, worked together to create products in Leist’s basement when the company first got started in the small mountain town of Bailey, Colorado. Soon thereafter, Leist’s husband, Bryan, quit his IT job to oversee software, accounting and commissions.
In 2007, Lemongrass Spa moved out of the garage to a manufacturing and distribution center in Pine, Colorado, where our home office still operates. In August 2014, a second manufacturing and distribution center opened in Tarpon Springs, Florida.
With manufacturing and distribution centers in both states, we are able to efficiently manufacture and ship to thousands of amazing Lemongrass Spa Consultants and customers across the Country!
Leist is a graduate from the University of South Dakota where she earned a Bachelor’s Degree in Business Economics.
Executive Vice President and Chief Legal Officer
AdvoCare International, LP
Allison Levy currently serves as Vice President and Chief Legal Officer of AdvoCare International, LP. She joined the company in 2003 and has been head of the legal department since 2005.
In her current role, Levy is the company spokesperson and manages all aspects of the company’s legal, government relations, human resources and community relations work. Prior to joining AdvoCare, Levy served as in house counsel for American Express in the Merchant Acquisition Division from 2000 until 2002. From 1997 to 2000 she was in private practice in Dallas, Texas in the area of civil litigation.
Levy received a B.S. degree in Political Science from Boston University in Boston, Massachusetts and received her J.D. from Southern Methodist University in Dallas, Texas.
Chief Deputy Attorney General
Office of the Attorney General for the District of Columbia
Natalie Ludaway was appointed Chief Deputy Attorney General by Attorney General Karl Racine on February 23, 2015.
In that role, she is responsible for managing the daily operations of the 12 legal divisions of the Office of the Attorney General (OAG) as the agency works to promote the public interest, protect the District’s most vulnerable residents, reform juvenile justice, protect consumers, and preserve affordable housing. Ludaway’s daily work includes: overseeing and coordinating OAG’s representation of the District in defensive and affirmative litigation; directing OAG’s consumer protection work; overseeing OAG’s prosecutorial jurisdiction over all juvenile offenses and adult misdemeanors; directing OAG’s legislative affairs; overseeing OAG’s work in offering legal advice to the Executive Branch and other District agencies and officials; and oversight of OAG’s work to provide child support services.
For nearly 20 years prior to joining OAG, Ludaway served as Managing Member of the law firm then known as Leftwich & Ludaway. Before becoming Managing Member, she served as a partner and associate with the firm.
A longtime civic leader in the District of Columbia, Ludaway has served for a decade as a member of the District’s Judicial Nomination Commission, which screens and recommends candidates for appointment as judges on the Superior Court of the District of Columbia and the D.C. Court of Appeals.
She also served two terms on the D.C. Court of Appeals Committee on Admissions, is a former Chair of the D.C. Chamber of Commerce, and is a member and former officer of the Greater Washington Area Chapter of the National Bar Association’s Women Lawyers Division. Ludaway also serves as the Co-Chair of the Women’s Advisory Board of the Girl Scout Council of the Nation’s Capital.
Direct Selling Association
Joseph Mariano joined the Direct Selling Association in 1985 and assumed the role of President in 2011. Previously, he was Executive Vice President and Chief Operating Officer.
As DSA Chief Executive Officer who has ultimate responsibility for all association programs and activities, Mariano is charged with providing progressive leadership, development and implementation of Association policies in the fields of government, consumer and international affairs.
Mariano represents the Association’s interests in all fifty state capitals and on Capitol Hill. He serves as a personal resource to direct selling companies who need overall guidance on general legal and business trends that affect direct sellers both in the United States and worldwide. Mariano also serves as President of the Direct Selling Education Foundation.
Dr. Tracey Mays
Assistant Professor of Entrepreneurship and Management
Minot State University
Dr. Tracey Mays is an Assistant Professor of Entrepreneurship and Management at Minot State University in Minot, ND. She enjoys teaching Entrepreneurship and Management classes.
Dr. Mays has teaching experience at both the graduate and undergraduate levels using both face to face and online methods of delivery. She is dedicated to supporting students’ academic endeavors. She serves as faculty advisor to students, and is also committed to the academic community as she serves on various university committees.
In addition to teaching, Dr. Mays has over 15 years of practical experience in Accounting, Finance and Budgeting in the private and government sectors. Having spent 10 years in Accounting and Budgeting with the U.S. Department of Defense Dr. Mays became an expert in government financial management practices.
Founder, President and Chief Executive Officer
Cindy Monroe founded Thirty-One Gifts in 2003 in Tennessee, with a goal of giving women an opportunity to find financial freedom through owning their own businesses. Today, there are over 1,000 employees and more than 64,000 independent sales Consultants throughout the U.S. and nine provinces of Canada.
Monroe has been recognized for her business and philanthropic achievements both nationally and in the home office community of Columbus, Ohio, where Thirty-One is the largest woman-owned and largest family-owned business. In 2014 they were named the Fastest-Growing Woman-Owned Company in the World by the Women Presidents’ Organization, and Monroe was named a “Self-Made Woman to Watch” by Forbes magazine in 2015. She serves as an Advisory Board member of The Salvation Army of Central Ohio, and is a member of the Women Presidents’ Organization and the Young Presidents’ Organization.
Monroe received a bachelor’s degree in marketing from the University of Tennessee at Chattanooga, and today she sponsors a college scholarship for girls in Hamilton County, Tennessee. She resides in New Albany, Ohio, with her husband and two children.
With decades of experience as a provider of entertainment and event management services, Michael Owen shares a wealth of knowledge gained through his career in the often unique and always exciting meetings and events industries.
His company, EventGenuity, LLC, produces business events throughout North America, providing Events and Meetings Management and Corporate Entertainment capabilities for corporate and association clients.
A meetings industry activist, Owen has served on MPI International Board of Directors, TNSAE Board of Directors, Nashville Association of Talent Directors Board of Directors, as Past President of the Tennessee Chapter of MPI, Chair of MPI’s Chapter Advisory Council, Reed Exhibitions AIBTM Advisory Board, MPI Leadership Development Task Force, and PCMA Global Advocacy Task Force.
He currently serves as past Chair of Convention Industry Council APEX Standards Committee, as a member of The Meetings Industry Wi-Fi Coalition and on the PCMA Independent Planners Task Force.
Director of Business Insights
Erich Pagel is a Market Research leader with more than 25 years of experience across a wide range of channels, categories and brands and is currently the Market Research Director for Scentsy.
With more than 10 years of Market Research experience in the Direct Sales Industry total, Pagel has also managed the field development research for Amway North America, and led all aspects of Market Research for Origami Owl.
Pagel has experience leading research for major Consumer Packaged Goods brands in hair care, skin care, hand and body lotion and food storage. And, his experience in Consumer Durables includes watercraft and home cleaning appliances. He has also done freelance qualitative research in home furnishings and in health care.
Pagel has an MBA in Marketing and BS in Industrial Engineering from the University of Wisconsin.
Chief Sales Officer
As Amway’s chief sales officer, John Parker is responsible for the company’s global sales operations. In this role, he oversees distributor compensation and incentives, sales plan, customer service, meetings and events, digital and consumer marketing, and training and education. He’s also a member of Amway’s executive staff, the company’s top advisory team to the Office of the Chief Executive, composed of Amway Chairman Steve Van Andel and President Doug DeVos.
Parker has worked for two decades with Amway Business Owners around the world. He joined Amway in 1993 as a distributor relations sales manager and later became director of sales for North America. Parker was later named Amway North America’s vice president of sales and marketing, overseeing sales, marketing, communications, catalog, customer support and public relations. In 2003, Parker became chief marketing officer for Amway and in 2007 was named president of Amway Japan, leading all operations for one of Amway’s largest affiliates. He returned to Ada as vice president and chief sales officer in 2013.
Parker is a member of the United States Direct Selling Association board of directors and executive committee, serves as chairman of the Direct Selling Education Foundation and is a past member of the leadership advisory board for the College of Business at Ferris State University. Parker earned a Bachelor of Business Administration degree with a concentration in finance from the University of Notre Dame, where he was a member of the varsity golf team.
Dr. Lori Pennington-Gray
Professor and Director of Tourism Crisis Management Initiative
University of Florida
Dr. Lori Pennington-Gray is the Director of the Tourism Crisis Management Initiative at the University of Florida.
Tourism has been touted as the largest industry in the world. One of the most critical issues related to tourism is the sustainability of the destination. Her research uses a “systems approach” to understand both demand-side and supply-side issues related to tourism. On the demand side, her primary research agenda has concentrated on the consumer travel behavior. On the supply-side, her research has focused on the decision-making process of destination management organizations (DMOs).
A primary focus is tourism crisis management and how destinations respond to crisis. Dr. Pennington-Gray received her Ph.D. from Michigan State University (1999), her M.S. from The Pennsylvania State University (1994), and her B.S. from Waterloo University in Canada (1993). She has expertise in tourism marketing, planning and development, policy and crisis management. She has been involved with a number of tourism studies globally and has worked with a number of countries on tourism policy initiatives.
Dr. Pennington-Gray has published more than 60 refereed articles, has brought in more than $5M in external research dollars and made over 250 presentations.
Dr. Robert Peterson
Associate Dean for Research, John T. Stuart III Centennial Chair in Business Administration and Charles Hurwitz Fellows, IC2 Institute
University of Texas at Austin
Dr. Peterson’s doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data.
Dr. Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science. Dr. Peterson is a former chairman of the department, a past president of the Southwestern Marketing Association and a former vice president of the American Marketing Association.
Presently, he is immediate Past-President of the Academy of Marketing Science. He has served as the editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science.
Dr. Charles Ragland
Executive Director, Center for Global Sales Leadership, Clinical Assistant Professor of Marketing, Kelley School of Business
Dr. Charles Ragland serves as Executive Director, Center for Global Sales Leadership at the Kelley School of Business. He is also a Clinical Assistant Professor of Marketing.
As Executive Director, Dr. Ragland interacts with industry experts from corporate partners such at 3M, Altria, Boston Scientific, CEB, Cook Medical, PandG, Gartner, CH Robinson, and Whirlpool to understand the changing professional sales landscape, updating our curriculum to prepare our students for success. As a professor, he leads the Global Sales Workshop, Sales Management, and Advanced Professional Sales courses.
Prior to his academic career, Dr. Ragland spent more than twenty years in various sales and marketing roles including direct sales, distribution sales, market development, new product development, business management, sales and marketing management, and general management (PandL) with several global multinational corporations.
Since receiving his Doctorate of Business Administration in Marketing from Kennesaw State University, he has authored more than 15 peer-reviewed publications. His research has appeared in the Journal of Marketing Education, Marketing Intelligence and Planning, Journal of Strategic Marketing, Journal of Marketing Channels, Journal of Business-to-Business Marketing, and Journal of Selling and Major Account Management.
He received a MBA from the Weatherhead School of Management, Case Western Reserve University; and BSBA from Kenan-Flagler Business School, University of North Carolina at Chapel Hill.
Vice President, General Counsel
Michele Roe is Vice President, General Counsel of Thirty-One Gifts. In her role, Roe oversees Legal, Loss Prevention, Security, Safety, Workers’ Compensation and Data Privacy/Cyber-Security. Thirty-One Gifts is a proud member of the Direct Selling Association, where Roe serves on both the General Counsel and Government Relations Subcommittees.
Roe previously served as General Counsel-Americas and Secretary for Mettler-Toledo International, where she managed legal affairs for North and South America. She also served as Associate General Counsel at RPM International and Wheeling-Pittsburgh Steel Corporation.
Roe is a current member of the Nationwide Children’s Hospital Ambassador Council. She is a past president of the Ohio Women’s Bar Association and the Northeast Ohio Chapter of the Association of Corporate Counsel (ACC). Roe is a 2015 “Women You Should Know” Honoree, as recognized by the Women for Economic and Leadership Development (WELD) organization.
Roe is a 1992 cum laude graduate of the University of Rochester. She received her law degree from the University of Pittsburgh School in 1995 and served as Executive Editor of the School’s Journal of Law & Commerce.
Senior Director, Event Solution Sales Team
Alex Rolfe is the Senior Director, Event Solution Sales Team at Cvent, Inc., the world’s largest provider of event management technology, where he leads sales and outreach for the company’s event management platform.
Rolfe leverages his knowledge of event marketing to help organizations of all sizes realize a ROE, return on events. He is responsible for cultivating business relationships with some of the world’s largest organizations, including technology and pharmaceutical companies, financial institutions, nonprofit organizations and associations.
An expert on event management technology, Rolfe has presented Cvent’s solutions to thousands of meeting planners and has spoken at dozens of events on event marketing and meeting management.
Senior Sales Executive, Event Solutions Team
Andy Rouhafzai has worked in the events industry for the past decade and is currently a Senior Sales Executive, Event Solutions Team at Cvent, Inc., the global leader in event management software, mobile apps, and onsite event technology. In this position, Rouhafzai focuses on helping event planners improve their attendees’ event experience while streamlining manual processes. He also works with networking marketing companies and helping solve many of the issues that are unique to MLM event planners.
J.B. Ryan, DMCP
Partner, Central Florida
J.B. Ryan leads the ACCESS Florida team in Central Florida. Ryan began his travel career in 1991 with Wide World of Golf, where he led golf groups to Scotland, Ireland and Pebble Beach as a travel director.
In 1993, Ryan moved to Florida and began his destination management career. He has worked with many of the top incentive and corporate clients in the industry.
Ryan is active in SITE, ADMEI and FICP holding local and national Board seats with several industry associations. When he is not working, Ryan can be found on the Windermere little league baseball fields coaching one of his three sons.
Compensation Plan Specialist
Dan Jensen Consulting
Andi Sherwood has worked in the Direct Selling Industry for over 20 years, designing and working with hundreds of Compensation Plans. From start-ups to multi-billion dollar giants and product lines ranging from clothing to nutritionals and beauty to technology, her broad understanding and intimate knowledge of the industry is utilized to help companies learn and integrate best practice approaches in Compensation Plan design and business practices that will align strategies to drive success.
Chief Compliance Officer
The Kirby Company
Halle Sminchak is the Chief Compliance Officer for The Kirby Company, the one-hundred-year-old Cleveland-based manufacturer of world-class, premium-quality homecare systems.
A licensed attorney in Ohio, Halle began her career in general civil litigation before joining Kirby in 2008. As Chief Compliance Officer, she oversees Kirby’s Compliance, Public Relations, Consumer Relations, and Contracts Departments. She has a wealth of experience in areas such as employee, operational, and litigation management, public and media relations, and the creation and enforcement of company policies and procedures.
With the ever-evolving political and legal landscape, along with the new challenges presented by technological advancements, Sminchak is committed to spearheading new initiatives to keep Kirby ahead of the game and to protect Kirby’s proud direct selling tradition and business model.
Halle received her Juris Doctor from Case Western Reserve University and was honored with the Order of the Barristers distinction. Prior to that, she graduated summa cum laude from Elon University in North Carolina, receiving her Bachelor of Arts degree in History.
Representative Darren Soto
United States Congressman
Florida 9th District
Elected in 2016, Darren Soto represents Central Florida in Congress. The 9th District includes all of Osceola and parts of Orange and Polk Counties, and is home to many of the people who make Orlando’s theme parks world-renowned, who grow more citrus and raise more cattle than anywhere else in the State, and who explore the farthest reaches of the galaxy from the Kennedy Space Center.
Darren entered public service to work for these hard-working Floridians. Serving for a decade in the Florida Legislature, he fought to create high paying jobs, increase access to higher education, and ensure clean water, land, and air for his constituents. Soto passed landmark legislation protecting families of fallen firefighters, giving victims of sexual assault more time to report their attackers, and allowing Dreamers to be admitted to the Florida Bar. He also secured $25 million to build a state of the art college campus in the District, helped provide $10 million to save Florida’s springs, and brought in $15 million for a high-tech sensors manufacturing facility.
The first Floridian of Puerto Rican descent to serve in Congress, Darren is proud to represent all the diverse people of the 9th District. Soto graduated from Rutgers University and George Washington University School of Law. His hobbies include playing guitar, pastel painting, and kayaking. Initially joining his local Orlando Young Democrats club to make friends, he was soon encouraged to run for the Florida House. At the age of 29, he ran, won, and has brought a sense of humility to public service ever since.
Director of Field Support
Take Shape For Life, Inc. - Medifast
Jesse Stamm dreams of a world where simply exceptional experiences are the norm for all service and sales interactions.
With over 20 years of experience in sales, marketing, leadership, and development, as well as an affinity for the health and wellness space, Stamm is excited to be part of Take Shape For Life and its current brand evolution to OPTAVIA. Through his experience both in the field and working for the field, Stamm believes strong partnerships and a deep understanding of the field are some of the best tools to grow an organization.
As a recent member of DSN’s Forces Under Forty, Stamm has been honored for significantly elevating the overall Coach Experience for Take Shape For Life, building strong internal teams by developing team members, and his commitment to his community through service. Stamm is also a member of DSA’s Industry Research Committee.
Vice President, Creative
Bill Stock, Vice President of Creative at Iacono Productions, has a passion for developing uniquely creative initiatives.
Joining the world of event production as a Graphic Designer, stock has successfully supported clients in the roles of Creative Director, Lead Designer and Executive Producer. In recent years his focus on Brand Strategy and Event Design challenges him to go beyond current trends and look to what’s next in engaging participants, brand activation and non-traditional venues.
After 24 years in the field, he has established an expertise, but he also embraces everyday reinvention through the constant change of the industry. His portfolio transcends all types of categories and includes significant names such as: LensCrafters, Procter and Gamble, Petco, Nu Skin, Macy’s, NCAA, Cintas and The Pampered Chef.
Bill earned his BA at Xavier University and has been recognized with numerous awards, including a Silver Addy from the Cincinnati Ad Club, and the Zanders Corporate Communications Design Award of Excellence.
Director, IT Solutions Architecture
Doug Swingle has a diverse IT background in industries including government, retail, supply chain, direct sales (Longaberger & Thirty-One Gifts), hardware design/development, auditing and utilities. He worked with Thirty-One’s Phil Jarvis at a dot-com startup in 2000-2001, and in 2010 Doug joined the Thirty-One team. Doug has a degree in Engineering from Ohio State University. He resides in Granville, OH, with his wife of 26 years.
Chief Executive Officer
Audrey Thomas, CSP, has been entertaining and teaching audiences for over 20 years. As an author, speaker and productivity consultant, she presents for corporations, non-profits, conferences and conventions.
Thomas has authored several books, including 50 Ways to Leave Your Clutter, and The Road Called Chaos. Her client roster includes The Boeing Company, 3M, Pepsi, PricewaterhouseCoopers, FICP (Financial and Insurance Conference Planners), ING, and Meeting Planners International. Thomas writes for several organizations, including The Business Journal and UnitedHealthcare. Her bi-monthly newsletter – My Monday Moment – is designed for busy professionals.
Serving the National Speakers Association-Minnesota as Past President, she is the recipient of the Certified Speaking Professional designation. The CSP is the speaking profession’s international measure of professional platform competence. Less than 12% of all speakers are awarded this credential.
Steven Thomas, CHPP, FCPP, FCP
Orange County Sheriff's Office, High-Risk Incident Command, Emergency Management Unit, Critical Incident Team
Sergeant Steve Thomas started his law enforcement career in Southern California in 1976. He has over 40 years of progressive law enforcement experience including; criminal investigations, emergency management and planning, critical incident management, critical infrastructure and key resource protection, threat identification and vulnerability assessment.
Sgt. Thomas is currently assigned to the Orange County Sheriff’s Office Emergency Management Unit and is the Planning Section Chief for the Critical Incident Management Team which has twenty-seven (27) sworn deputies and three (3) civilian members. Sgt. Thomas is the Lead Instructor for the Orange County Sheriff’s Office Command School. This first of its kind school teaches supervisors with the Sheriff’s Office, Orange County Fire Department and Orange County Public Schools how to organize and manage the first hour of a critical incident.
Sgt. Thomas is a graduate of Mt San Jacinto College, the California Department of Justice Supervisory Leadership Institute, and the Florida Leadership Academy. Steve has over 6000 hours of specialized criminal justice training and has received numerous awards and commendations for his work in operations and emergency services.
Chief Executive Officer
Orville Thompson is a lifelong entrepreneur. He was only 10 years old when he convinced his father to let him bring home a small flock of sheep he had purchased from a neighbor to start his own “business.”
After graduating with honors from the University of Washington in 1992, he found himself once again turning to entrepreneurship to support his growing family.
In 2004, Thompson and his wife Heidi purchased Scentsy and launched it as a direct selling company. Built on the core values of Simplicity, Authenticity and Generosity, they guided Scentsy from its humble beginnings to become a global leader in home fragrance and direct selling.
In 2009, Scentsy received the Direct Selling Association’s first Rising Star Award, and topped Inc. 500’s list as the fastest-growing consumer products company in America in 2010. Today, Scentsy is a multi-brand company with products sold by more than 100,000 dedicated Consultants in 11 countries.
Thompson lives his motto to “contribute more than you take” by volunteering on various non-profit boards, most notably the Direct Selling Association Board of Directors Executive Committee, where he has served since 2012. He was Chairman of the DSA from 2013 to 2014.
Representative Marc Veasey
United States Congressman
Texas 33rd District
United States Congressman Marc Veasey proudly represents Texas’ newly drawn Congressional District 33 in the U.S. House of Representatives. Rep. Veasey comes to Congress with over a decade of public service experience and has established himself as a strong and effective advocate who finds fair-minded and balanced solutions to problems.
First elected to the Texas State House in 2004, Congressman Veasey represented District 95 – an area now part of the 33rd Congressional District – for four consecutive terms. As a Member of the U.S. House of Representatives, Rep. Veasey serves on the House Armed Services Committee and the Science, Space and Technology Committee.
Congressman Veasey is committed to creating jobs, encouraging economic growth, improving public education, promoting immigration reform, and ensuring access to quality healthcare. Congressman Marc Veasey was born and raised in Fort Worth, Texas.
Director of Sales Development North America
Vega launched her career in the direct selling industry 17 years ago in the field as an Independent Sales Consultant in Puerto Rico. She soon reached one of the highest levels of leadership—becoming the youngest person to achieve the level of Executive Director in BeautiControl (part of Tupperware Brand), and then she was chosen to represent corporate as a National Trainer.
Once in the corporate side of the business, she joined Belcorp as Regional Sales Manager, where she successfully managed and developed the US – East Region with the highest levels of leadership development and organic sustainable growth. At Gold Canyon International, Vega was responsible for the development and growth of the business for the US South & East regions, including leading the Hispanic Initiative nationwide. In 2016 she joined Jeunesse Global as Director of Sales Development and Education for North America. At Jeunesse she focuses on developing strategy and designing systems and resources to equip Distributors.
Vega currently serves as a member of the DSA’s Diversity and Empowerment Council. As a Latina, herself, she believes that this industry has the power of eliminating language and culture as barriers when developing strong and diverse teams. She holds a Bachelor in Social Sciences from the University of Puerto Rico and has completed graduate studies in Human Resources and Marketing.
Chief Executive Officer and Founder
Britney Vickery is the Chief Executive Officer and Founder of Initials, Inc. She brings more than 18 years of professional and executive management experience. A serial entrepreneur, Initials, Inc. represents her strongest accomplishment to date. Ranked four years in a row to the prestigious Inc. Magazine 500/5000 list of America’s fastest growing, privately held companies for four consecutive years, beginning in 2012.
Vickery started her professional career in 2997 with a Fortune 100 company and later moved into collegiate advancement where she held various positions and truly honed her strategic leadership skills. She later exited corporate America upon the arrival her first child only to found and launch Initials, Inc. from a spare bedroom in her Georgia home a year later.
A graduate of Valdosta State University, a Georgia University school, with a B.F.A. in Organizational Communications. Vickery is an active member of several organizations such as the North Georgia CEO Forum, Vistage International and Board of Directors for the Direct Selling Association and the Direct Selling Education Foundation. She is married to husband, Darren, has a son, Pierce (14) and daughter, Blair (10). She resides in Clarkesville, Georgia.
Director of Business Development
Hispanic Chamber of Commerce of Metro Orlando
Margie Viera is the Director of Marketing and Recruitment at Ana G. Méndez University System. In her role she develops, coordinates, and monitors implementation of the university’s annual Undergraduate and Graduate marketing and communication plans.
Viera has been involved with the Hispanic Chamber of Commerce Metro Orlando for many years at different capacities; serving in an array of programs and event committees, including as a chamber representative through the Ambassador program.
Viera is a professional that dedicates her time to several community organizations in Central Florida.
Vice President of Marketing Strategy and Solutions
Princess House, Inc.
Victoria Vilbrandt joined Princess House in 2014 as Vice President of Marketing Strategy and Solutions overseeing the company’s marketing, communications, product development, merchandising, and digital departments. A native of Cuba who moved to the U.S. at the age of nine, Vilbrandt is passionate about the Hispanic market, and applies her widespread marketing expertise in consumer products and direct selling to her role in extending the brand to a new generation of Latina women. Previously, Vilbrandt held domestic and global positions at Tupperware Brands, and over the course of her career has developed new product concepts and brand strategies for consumer products in diverse categories such as kitchen appliances, nutritional supplements and pharmaceuticals.
President and Chief Executive Officer
Al Wakefield has over forty years total experience in the evaluation and recruitment of senior level management. Having served in four Fortune 500 companies and three global executive search firms, Wakefield has gained in-depth skills in the successful completion of searches for a wide range of consumer companies in direct selling, financial and industrial organizations and not-for-profit. His functional skills are in marketing, sales, finance, human resources, social media and operations. Notably, he has been successful in diversity targeted searches for these areas.
Before forming Wakefield Global, Inc, Wakefield was co-Founder of Wakefield Talabisco International. Al held various human resources positions at Mobil Oil Corporation, The Celanese Corporation, The Singer Company and Avon Products, Inc., where he served as Vice President, Human Resources and Administration Worldwide. He was previously a partner in the executive search firms of Korn/Ferry International and Gilbert Tweed Associates, Inc.
Wakefield previously served on the boards of The Vermont Business Roundtable, Vermont Public Radio, Green Mountain College and SIAS International University in China, and presently serves on the board of the Killington Music Festival.
Vice President, Corporate Communications and Corporate Social Responsibility
Mary Kay Inc.
Crayton Webb is Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas. He leads the company’s global media and public relations team and is also responsible for Mary Kay’s global CSR and philanthropic efforts.
Prior to coming to Mary Kay, Webb was chief of staff to the mayor of Dallas, Texas and before that was an investigative news reporter for KTVT CBS11. Before coming to Dallas, Webb worked for TV stations in Austin, Texas; Boise, Idaho and Bend, Oregon.
Webb is chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others). He serves on the board of the National Domestic Violence Hotline, the Texas Council on Family Violence and the YMCA of Metropolitan Dallas.
Webb received the 2015 Leadership Dallas Distinguished Alumni Award and was named one of the 2014 “Dallas Dozen” by D Magazine. He was selected for the Dallas Business Journal’s class of “40 under Forty” in 2011 and named one of the “Five Outstanding Young Texans” by the Texas Junior Chamber of Commerce in 2008.
Webb was born and raised in Portland, Oregon and graduated from Willamette University. In his leisure time, Crayton and his wife, Nikki, enjoy sailing and travel. They have three sons, Nelson, Cabot & Mitchell and a one year old baby daughter, Lucy.
Associate Legal Counsel and Senior Director, Government Relations
Direct Selling Association
Owner and Chief Executive Officer
Trades of Hope
Holly Wehde attended Miami Christian College for communications and is a visionary, empowering women worldwide. She went from being a pastor’s wife ministering to the hurting, to co-founding Trades of Hope, which creates sustainable business to alleviate poverty around the world.
Wehde’s passion is to see women become all that they were created to be. Her life has been about leading women into their destinies and living with passion and purpose. She was the owner of Cape Cod Cleaning Systems in Massachusetts and went on to do church planting in Florida. Four years ago, she combined her love for ministry and business and co-founded Trades of Hope.
Trades of Hope helps women in desperate places by selling their beautiful, fair-trade, ethically produced products through the party plan model. This creates a dignified partnership, which allows women to excel beyond their employment in the sex industry, slums and sweatshops, breaking the cycle of poverty for them and their children, allowing them to become the hero of their own story.
Dr. Dianne Welsh
Hayes Distinguished Professor of Entrepreneurship, Bryan School of Business and Economics
University of North Carolina at Greensboro
Dr. Dianne Welsh is the Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Programs at The University of North Carolina Greensboro.
Dr. Welsh has held three endowed chair and started three entrepreneurship programs/centers. She is the 2015 Fulbright-Hall Distinguished Chair for Entrepreneurship for Central Europe. She has visited or lectured in 38 countries. She is also a recognized scholar in family business, international entrepreneurship, women-owned businesses, direct selling, and franchising with seven books and over 150 publications.
Her newest books are Creative Cross-Disciplinary Entrepreneurship, published by Palgrave-Macmillan, and the 2nd edition of Global Entrepreneurship and Case Studies in Global Entrepreneurship. A case on Mary Kay Inc. going international is included in the Global Entrepreneurship textbook. Dr. Welsh has been a DSEF Fellow in 2009-2010 and was named again last year.
Direct Selling Education Foundation
Dave Wentz helped found USANA Health Sciences in 1992 and was instrumental in leading it to $1 Billion in sales and serving over 1/2 million families. At USANA he played many roles including; VP of Strategic Development, Executive Vice President, President and CEO.
In January 2009, he was named one of America’s Powerful CEOs 40 and Under by Forbes.com. His focus on providing an exceptional workplace for employees worldwide led to Outside magazine naming USANA to its Best Places to Work list for the past four years.
Dave is also co-author of the New York Times best-selling book, The Healthy Home. He has served as Chairman of the Direct Selling Association and is currently serving for the second time as Chairman of the Direct Selling Education Foundation.
He lives with his family in Park City, Utah. He and his wife Renee’s number one priority is spending time with their children, Andrew & Sydney; however, Dave also enjoys adventure sports, aviation and travel whenever he gets the chance.
Joy Westheimer-Walsh, CMP
Director Creative Services
Joy Westheimer-Walsh is a Certified Meeting Planner who began her career in the meetings and events industry over 20 years ago.
Starting as a Meeting Planner, Westheimer-Walsh quickly showed a knack for creative design and strategic thinking, which led her down the path to a career in Design. After developing the Creative Division at Access Florida, she and her team have produced some of the most imaginative and inventive designs across the state of Florida.
Her unique ability to understand her client’s needs, conceptualize fresh ideas and produce their vision has set her apart as an industry leader. The passion in her approach, as well as her attention to even the smallest details, is what has led her to have strong long term relationships with her clients.
Chief Executive Officer
New Avon LLC
Scott White is Chief Executive Officer for New Avon LLC and is responsible for leading the strategic direction of the company, bringing a passion for people, business innovation and operational excellence to North America’s iconic beauty brand. White is also a member of New Avon LLC Board of Managers.
White is an accomplished industry executive, bringing more than 25 years’ experience working with leading women’s and health and wellness brands. He joined New Avon from Abbott Laboratories, most recently serving as President of International Nutrition. Under his leadership, over 9,000 Abbott employees across 100 countries delivered consistent double-digit revenue growth of the company’s $4 billion international nutrition business.
White’s accomplishments as President also include establishing a robust innovation pipeline for the North American Nutrition business, and building strong sales and marketing teams for Abbott’s continued success. Prior to this role, he served in several other leadership positions throughout his decade-long tenure at Abbott, including President of Abbott Nutrition North America, Divisional Vice President of Latin America and Divisional Vice President of U.S. Pediatric Nutrition.
Earlier in his career, White spent 15 years at Procter & Gamble, holding numerous brand management roles, including Marketing Director of Global Hair Care, Marketing Director of Mexico and Central America and Marketing Director of Latin America Hair Care.
White holds a Master of Business Administration from Kellogg School of Management at Northwestern University and a Bachelor of Science in Finance from Miami University of Ohio. He currently serves on the Business Advisory Council to the Farmer School of Business at Miami University.
Field Development Director
Damsel in Defense
Former Independent Damsel Director turned in-house Field Development Director, Ingrid Wold made the move from California to Idaho to join the Damsel in Defense Corporate Office in August of 2015.
She is responsible for getting communications out to the field and public, running training programs, and keeping a pulse on what is happening with the field.
Wold is known for catching every grammatical error and having an affinity for Thin Mints. When she’s not on her phone, Wold enjoys hiking, camping, shopping and target shooting.
Vice President, Consumer and Distributor Insights
Herbalife International of America, Inc.
Monica Wood serves as Vice-President, Consumer and Distributor Insights with Herbalife. In this role, Monica helps advance Herbalife’s commitment to on-going, in-depth market research.
Wood joined Herbalife from MWA, where she was an advisor to research agencies and corporate departments across the financial services, pharmaceutical and consumer sectors to develop best-in-class practices, training programs and consultancy skills across marketing research, consumer insights and data analytics.
Prior to that Wood held Senior Level roles in Marketing, Strategic Planning and Insights at Novartis, Edelman Public Relations, and Campbell Soup.
Over the last 25 years, Suzy Ziller has worked on a wide variety of projects for clients in the entertainment and corporate event industry. Ziller’s expertise and experience includes directing, producing, writing, stage managing, costume design, scenic design, interior design, and event decor design.
Her unique and wide set of skills has made her an invaluable member of the Iacono team of producers. Ziller’s many credits and projects include work for Paramount’s Kings Island, Paramount’s Carowinds, Paramount’s Kings Dominion, Stone Mountain Park, TV One, The Wendy Williams Show, RFamily Cruises, Nickelodeon Cruises, Scentsy National Conference, Pampered Chef National Conference, Origami Owl National Conference, Zija National and Regional Conference, Miami University of Ohio Gala, DSA National Conference, Defenders National Convention, Trimble/Farm Progress Show, Crest and Oral B/PandG dental tradeshows and conventions, American Academy of Dermatology Annual Meeting, Atlantic City Food and Wine Festival, Cincinnati TechOlympics, and World Choir Games 2010 American Showcase in China.
This wide range of live event experience and critical understanding of recognition within the direct selling industry makes Suzy a true subject matter expert in executing awards sessions.