Annual Meeting General Session Schedule




General Session 1

CEO Keynote

Roger Barnett

Chairman & Chief Executive Officer

Shaklee Corporation

Rep. Tony Cardenas (D-CA)

United States Congressman

Disruption: Creating an Adaptable Culture

Jeremy Gutsche inspires others to “disrupt or be disrupted,” with revolutionary ideas and strategies for cultivating a culture of action, change, creativity, innovation and reinvention.  Referred to as an “intellectual can of Red Bull” and the “top trend-setter in the world,” Jeremy is the founder and CEO of TrendHunter, the world’s top trend firm, and one of the most sought-after authorities on disruptive innovation and entrepreneurialism.  More than 500 brands, billionaires, and CEOs rely on his trusted counsel to help their people accelerate change, success, and innovation, including Disney, Starbucks, Netflix, LEGO, Coca-Cola, IBM and Wells Fargo.  The author of the New York Times best-seller, “Better and Faster: The Proven Path to Unstoppable Ideas,” Jeremy energizes audiences with breakthrough methods and frameworks for adapting to change and staying ahead of the pack.  Gutsche inspires others to seek out overlooked opportunities, find better ideas faster, and reach their full potential in a world where innovation, disruption, and adaptation are unequivocally essential to transformative success.

Jeremy Gutsche

Chief Executive Officer,, and New York Times Best-Selling Author of “Better and Faster”

General Session 2

CEO Keynotes

Richard Goudis

Chief Executive Officer

Herbalife Nutrition

Ryan Napierski


Nu Skin Enterprises

Britney Vickery

Chief Executive Officer and Founder

Initials, Inc.

Congressional Speaker

Congressman John Moolenaar will discuss his support for direct selling in Congress and the positive impact the sales channel has on his constituents. He will also discuss other policy developments that could impact direct selling, as well as provide updates from Washington, D.C.

Rep. John Moolenaar (R-MI)

United States Congressman

General Session 3

CEO Keynotes

Brett Blake

Chief Executive Officer

AdvoCare International, LP

Connie Tang

President and Chief Executive Officer

Princess House, Inc.

Leadership Panel

DSA/DSEF leaders will engage in a discussion about the industry’s opportunities and successes in today’s marketplace, as well as what the future holds. Panelists will share their perspectives as company and industry leaders on the most critical issues facing direct selling today.

Traci Lynn Burton

Founder and Chief Executive Officer

Traci Lynn Jewelry

Angela Chrysler

President and Chief Executive Officer

Team National

John Parker

Chief Sales Officer


Dave Wentz


Direct Selling Education Foundation

Adolfo Franco

Executive Vice President and Chief Operating Officer

Direct Selling Association

General Session 4

President’s Address

Joseph Mariano


Direct Selling Association

DSA Awards Recognition

Be in the audience as the subcategory winners of the DSA awards are honored before finding out the overall winner at the Tuesday evening Awards Gala!

View Awards Finalists

Discover Why Delivering Exceptional Customer Service is in the Details

Disney Institute shares the operational practices used to serve Guests at our parks and resorts for over 60 years. We know that excellent service does not simply come from a friendly smile or easy transaction. It results from truly understanding the customer’s needs and putting the right guidelines and customer service standards in place, so we can exceed their expectations. 

When an organization puts the customer at its core—empowering its people and unifying its processes—outstanding customer service becomes possible on a consistent basis, from the first greeting to the final meeting. When all touch points are exemplary experiences, a customer has a much greater incentive to return, as well as recommend us to others. No one understands this better than Walt Disney Parks & Resorts.

Stu Levine

Training Manager

Disney Institute