Executive Vice President and Chief Operating Officer

Direct Selling Association

As Executive Vice President at the Direct Selling Association, Adolfo Franco is responsible for managing and directing the government relations, legal and administrative aspects of the Association. He also works to promote the direct-selling industry’s interests with members of Congress and state legislatures, as well as both federal and state regulatory authorities.

Franco provides advice and counsel to member companies engaged in international activities, including serving as liaison to U.S. Government agencies such as the United States Trade Representative’s Office, Department of Commerce, and Department of State on matters affecting direct-selling companies’ access to foreign markets.

Prior to joining DSA in April 2007, Franco was Assistant Administrator for Latin America and the Caribbean for the U.S. Agency for International Development (USAID). He also served as Counsel to the Chairman of the House International Relations Committee and advised committee members on development matters.

After graduating from the University of Northern Iowa with a Masters of Arts in History, he attended the Creighton University School of Law where he received his Juris doctorate degree cum laude in 1983.