Associate Regional Vice President
Alisha White joined HelmsBriscoe in 2017 as an Associate Regional Vice President, with specialty focus on the association market. An expert strategist, sourcing and procurement specialist with a track record of innovative collaboration, Alisha has worked in and for associations for over two decades. She leverages her experience and relationships in the hotel industry to identify and secure the best locations for her clients’ meetings and events, without cost to their organization. Partnering with association leadership teams in measuring and evaluating process against organizational goals, Alisha helps associations reduce their event expenses and elevate their meetings as a key revenue, marketing and membership resource.
Alisha is an active member of the American Society of Association Executives (ASAE), currently serving on their Industry Partner Alliance, Summit Awards Steering Committee, and working toward her Certified Association Executive (CAE) certification. She has served on ASAE’s Meetings & Expositions Council, the Potomac Chapter Board for Meeting Professionals International (PMPI), the Board of Association for Meetings Professionals (AMPs), chaired committees for the Capital Chapter of the Professional Convention Management Association (PCMA), and is a strong supporter of the U.S. Chamber of Commerce, working toward their Institute for Organization Management (IOM) certification on scholarship.
Prior to joining HelmsBriscoe, Alisha most recently led national sales teams and was the face of the association market for Loews Hotels, Associated Luxury Hotels International (ALHI), and Hilton’s Luxury Brands. A Washington, DC native, her career and love of associations began with her start at the Aluminum Association in 1991. She is pursuing an advanced degree from Liberty University in Psychology and Pastoral Counseling and supports several causes, including Compassion International, So Others Might Eat (SOME), Boy Scouts of America, Girl Scouts of America, St. Jude Children’s Research Hospital, March of Dimes, United Ministries and the Carpenter Shelter. Alisha is passionate about her two children, Jack and Lucy, labradoodle Melody, long-distance running, SUP, creative writing, and the ocean.