President and Chief Executive Officer

Princess House, Inc.

Connie Tang is the first woman President and CEO of Princess House since its founding in 1963. Since taking the helm at Princess House, Connie has led brand revitalization initiatives, operational excellence projects and technological infrastructure improvements to support growth with a largely Hispanic sales force base. Connie’s vision and leadership for long-term growth calls for a focus on: execution of technology advances to support a layered digital strategy to expand its customer reach; product innovation; and increasing market penetration/share. Princess House revenue is up by more than 50% since 2010 and is on pace to achieve its seventh consecutive year of growth.

Connie has previously held executive positions at JAFRA Cosmetics and BeautiControl. She has also served on the Direct Selling Association Board of Directors and as Chairman of the DSA Diversity & Empowerment Council. She is currently on the Board of Directors and Executive Committee of the Direct Selling Education Foundation.

Connie has been named one of the Most Influential Women in Direct Selling by Direct Selling News Magazine, was named one of the Outstanding Top 50 Asian Americans in Business by the Asian American Business Development Center, and under her leadership, Princess House has been named as one of the Top 100 Women-Led Businesses in Massachusetts (2015, 2016).