Senior Vice President

GfK Custom Research, LLC

Eric oversees GfK’s Consumer Life Pacific-Asia operations from Irvine, California.

A seasoned strategist and market researcher, Eric’s primary goal is leading senior client relations as they look to GfK’s premier consumer trends services for guidance into actionable product and marketing strategies.

He has nearly 25 years of marketing experience across the majority of Fortune 500 sectors, including technology, automotive, CPG, finance, and retail.

Prior to joining GfK, Eric spent 18 years in the advertising industry, unearthing consumer insights and developing communications strategies for many of America’s most recognized brands.

He has judged the Effie’s, guest lectured, and spoken at numerous senior client and industry events.

Eric received his MBA from the California State University, Fullerton, and his Bachelors of Science from the University of California, Riverside.