DSA would like to thank the following companies for sponsoring this year's Workshops and Express Education from Experts sessions:

11:00 a.m. - Noon

Machine Learning AI: Applications to Empower the Field

Session Format : Workshop
Topic : Technology

We’ve all heard about the promises of data optimization in increasing the productivity of any sales force. Without the on-going and reliable collection of key pieces of information by individual members of a salesforce, the big data promise of any CRM package may never be realized on a company’s bottom line.

This workshop will explore how companies are now using machine learning to transform data collection drudgery into an exercise in field empowerment. Panelists will discuss real-world applications that are now using machine learning to:

  • Gamify the progression of rank climbing and digital mentorship for individual sales representatives;
  • Improve social media compliance by providing sales representatives instant access to compliant content and wording; and,
  • Enhance the direct selling experience – from both a business and lifestyle perspective – in ways that help increase salesforce loyalty to your opportunity and reduce salesforce attrition.

Celebration 7/8

Jade Charles

Co-Founder and Chief Executive Officer

Fragmob LLC

Mike Edwards

Vice President, Global Digital Services


3:30 p.m. – 4:30 p.m.

Getting Organized with MS® Outlook: Manage Your Email, Manage Your Time

Session Format : Workshop
Topic : Technology

Outlook isn’t just for email: it’s a robust tool that manages information, your relationships and your time.

Yet, most people never get beyond the basics, and they leave a tremendous amount of potential untapped. This session will teach you new ways to use this software staple so that you can save time and frustration. Its hidden tips and tricks will help you get the most done in the least amount of time.

All participants receive Audrey’s unparalleled Outlook Resource Card, a quick reference of the session concepts, including:

  • The Categories feature—when and where to use it
  • Shortcuts for signatures, processes, and contacts
  • Automatic formatting for email and calendar
  • Customized settings
  • Common email file folder mistakes

Celebration 7/8

Audrey Thomas

Chief Executive Officer

Organized Audrey

11:15 a.m. – 12:15 p.m.

Talking Tech: How Thirty-One Gifts used a Scalable IT Infrastructure to Propel Growth & Maximize Returns

Session Format : Workshop
Topic : Technology

Technology infrastructure is the backbone that supports and drives an organization’s business functions.  It is just as central to an enterprise’s ability to operate and thrive as the nervous system is to a human being’s ability to live and grow.

This infrastructure does not come cheaply: many CEOs from the largest companies have said technology accounts for a quarter of their overall budget.  If technology creates greater efficiencies that make “better, faster, cheaper” operations a reality, then the investment is worth it.  The trick is making the smart technology investments – something that often proves more easily said than done.

In this session, the Thirty-One Gifts technology team will share its story about how it created a scalable technology infrastructure during the company’s earliest days, and how that backbone supports the demands that make Thirty-One Gifts one of today’s most significant direct selling powerhouses.

This discussion will feature:

  • An Overview of Thirty-One and the IT Team
  • Application Development – Our teams and process, Bi-Modal, DevOps, ADA
  • Infrastructure – 31 Technology, Collocation Facility, Cloud (Amazon, Azure), Security (PCI)
  • Solutions – Projects, Social Selling, Future (AR, etc.)

Be a part of this conversation in which the Thirty-One Gifts team will share their lessons learned on their journey: where they started, where they are today. and what they are planning for the future.

Celebration 7/8

Don Grevenow

Director, IT Infrastructure and Security

Thirty-One Gifts

Tim Hatfield

Executive Director, IT Applications Development

Thirty-One Gifts

Phil Jarvis

Vice President, Information Technology

Thirty-One Gifts

Doug Swingle

Director, IT Solutions Architecture

Thirty-One Gifts


Registration is now open!